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Harrison Wise

CEOWise Collective Inc.

New York, NY

Member Since January 2021

Skills

Media Relations
Public Relations
Social Media

About

Wise Collective: The Art and Science of Creating Marketing Magic for Brands. At Wise Collective, all of our services are tailored to you, your company and your goals. Our agency is made up of creative thinkers, strategists, writers, problem solvers and detail-oriented planners whose sole focus is to help you unlock potential value of your brand. We are powered by strategy, fueled by determination. We power through intense strategy sessions, pool our collective brainpower to conceptualize innovative solutions, support each other when it’s crunch time, and come back the next day to do it all over again. We are outcome-oriented, data-driven, and ready to break down obstacles to deliver scalable growth and success. We are hungry to take on the hardest problems we can find, and we get better at what we do every day. We are Wise Collective: www.wisecollective.co.

Published content

The Intangible Harvest: How Branding, Not Just Marketing, Can Define Cannabis Industry Leaders

article

For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success.

10 Effective Ways to Build Buzz Around Your Business

expert panel

If you want your business to go viral, then apply these tips to go the extra mile. Whether it’s “going viral” or becoming “the talk of the town,” generating buzz around your business is essential if you want to grow your audience and, consequently, your bottom line. General marketing efforts are a good start; however, you'll need to do more to make a big name for your business. According to the business leaders of Rolling Stone Culture Council, the following 10 strategies can give your brand the boost it needs to really take off. Consider adopting one or more of these tactics to build buzz around your business, get your product in front of more consumers and increase your sales as well as your odds of success.

Eight Ways to Improve Your Brand's Storytelling

expert panel

Mastering the art of storytelling can increase your odds of overall success. The story a company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of camaraderie or build subject matter authority, the way you communicate your message will often determine how successful you are as a business. In this way, your ability to weave a narrative into your brand messaging should be a skill you are always looking to improve upon. As business leaders themselves, the members of Rolling Stone Culture Council have experience sharing the stories of their own brands. Here, they offer their help by recommending their top tips for how to improve your storytelling to better communicate your brand’s message to your intended audience.

11 Easy Actions to Enhance Your Website’s SEO

expert panel

Unleash the power of simple SEO tactics. A strong online presence is paramount for small businesses seeking to thrive and stay competitive. While navigating the intricacies of search engine optimization (SEO) might seem daunting, implementing some simple yet highly effective tactics can significantly improve a small business's website visibility and search ranking. Here, Rolling Stone Culture Council members explore a handful of easy actions small businesses can take to enhance their website's SEO and attract more organic traffic. By understanding the importance of these strategies and how they positively impact search engine algorithms, small-business owners can strategically position themselves for success in the virtual realm.

Troubleshooting Sales Slumps: 10 Steps to Diagnose a Cause and Find a Solution

expert panel

Unravel the mystery behind plummeting sales. Experiencing a sudden and significant drop in sales can be a distressing ordeal for any business owner. When faced with this challenging situation, it is crucial to act swiftly and decisively to diagnose the root causes and implement effective solutions. By understanding the reasons behind the decline in sales, businesses can make informed decisions and deploy targeted measures to reinvigorate growth and reclaim their competitive edge. Below, 10 Rolling Stone Culture Council members explore essential steps to troubleshoot sales slumps, enabling businesses to identify underlying issues and devise strategies to reverse any downward trends.

The Art of Public Relations: 12 Necessary Elements for the Perfect Pitch

expert panel

When it comes to promoting your business, a well-crafted pitch can make all the difference. In the competitive landscape of public relations, understanding how to develop a good pitch for your business is essential. From telling a compelling story to leveraging effective data and statistics, the content and delivery of your pitch could help your company stand out from the countless other pitches members of the media receive every day. Below, 12 Rolling Stone Culture Council members delve into the crucial points you should keep in mind when working on public relations for your business. Here's why these elements are fundamental in capturing the interest and attention of both journalists and your target audience.

Company details

Wise Collective Inc.

Company bio

Wise Collective is a full-service integrated marketing communications firm with the knowledge and experience to develop and deliver almost anything you might need - from brand design through to marketing strategy, digital tactics and content marketing, all tied together with a can-do approach to service. Whether you’re looking to create a whole new brand, evolve an existing one or simply add a creative spark to your marketing campaigns, Wise Collective helps you go from where you are to where you aspire to be.

Industry

Cannabis

Company size

11 - 50

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