Heidi Pellerano

Member Since 2022

Heidi Pellerano

Chief Commercial Officer

CONCACAF

Miami/Fort Lauderdale Area

Marketing Strategist specializing in the sports, entertainment, music and fashion industries. Focused on how to create meaningful partnerships that lead to measurable business results. Specialties: Marketing, Strategy, Business Development, Promotions and Partnership Negotiation.


SKILLS

  • Marketing Strategy
  • Sponsorship
  • Strategy

RECENT CONTENT

February 28th, 2023

11 Ways to Find Inspiration When Running Your Business

Business inspiration can come from any number of places, and sometimes it's the last place you'd expect.

February 16th, 2023

12 Ways to Show Your Commitment to DEI Beyond Your Hiring Practices

A true commitment to DEI requires more than hiring a diverse group of workers. 

May 10th, 2022

14 Top Lessons These Leaders Learned From Their Business Mentors

A mentor’s advice can change the way you view yourself and your business.


COMPANY INFO

CONCACAF

We are the Confederation of North, Central America and Caribbean Association Football (Concacaf). Concacaf is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: For the Love of Our Game, as well as a unique mission, to develop, promote and manage football throughout the region with integrity, transparency and passion in order to inspire participation in the game. Through offices located in Miami (USA), Guatemala City (Guatemala), and Kingston (Jamaica), Concacaf provides leadership for a network of unified competitions and development activities that unites this diverse region in football, with the goals of actively promoting universal access to our sport, and raising the quality of football across the Confederation. Mission Develop, promote and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game.


INDUSTRY

Sports