Helen Mackey is an executive level credentialed executive, innovative brand marketer and noted culinary strategist with over twelve years of experience in the industry. Helen is highly regarded for translating brands through food and beverage for transformative guest experiences by applying her classical brand marketing background. Her keen business acumen ensures profit enhancing, sales driving ideas that drive business immediately while also building the brand's connection to the consumer long term. Her expansive background includes; - Entrepreneurship - Classical brand marketing - New product development and innovation in food and beverage for restaurant chains - Industry leading multi-unit casual dining and fine dining restaurant beverage strategy including responsibility for spirit, beer and wine sales through the development of award-winning wine lists, cocktail lists, and beer programming - Credentialed beverage industry professional, WSET diploma certified wine and spirits - lead spirits, beer and wine education and beverage operations training - Keen business acumen - build culinary and beverage programs that increase sales year over year, reduces beverage costs, increases profitability on food, is authentic to the individual brand concepts and drives guest satisfaction - Noted Culinary strategist - promotional and core menu development that drives top line sales in partnership with team of corporate chefs - Lead pricing, menu engineering and overall menu strategy - New menu development and menu design - Creative experiential marketing and strategic partnership expert with proven traffic, sales, PR and market share results - Partner with restaurant operations for excellent program execution across multi-unit polished casual and fine dining restaurant concepts - New business development - catering and private dining - Great relationship building skills with franchise business owners - Executive level presentations to board of directors