Member Since July 2021
Skills
About
Bridging the gap between the gourmet world and cannabis, I’ve been on a mission to normalize cannabis cuisine and infused beverages. Launching my culinary-meets-cannabis blog and events business in 2017, I’ve played a critical role in helping lead the culinary cannabis movement from coast to coast. With a decade-long career in the wine industry and as a Certified Specialist of Wine, I was early to see the connection between terpenes and tannins. My events and educational platform focuses on herbal products and wine, a complimentary match that I believe helps consumers better understand the complexities of cannabis. As a culinary cannabis pioneer, entrepreneur, and tastemaker, my work with The Herb Somm has transferred into two lifestyle books including The Ultimate Guide to CBD: Explore the World of Cannabidiol and Cannabis Drinks: Secrets to Crafting CBD and THC Beverages at Home, both published by Fair Winds Press of Quarto Publishing Group. In addition to my blog, events, and writing, I am a leading member of Crop-to-Kitchen, a culinary cannabis advocacy group working towards legalizing cannabis cuisine across the nation. Most recently, I am also the CEO and Co-Founder of Herbacée, the nation’s first nonalcoholic cannabis-infused sparkling wine that honors French-inspired wine blends launching this fall 2021.
Jamie Evans
Published content
expert panel
The new year has the potential to spark major innovation across various industries. Regardless of a business’s particular niche or industry, there are always exciting developments, innovations or trends on the horizon. As the new year brings a fresh new start, it also brings with it the anticipation many entrepreneurs feel as they look forward to the ideas they hope will become reality in the coming months ahead. The business leaders of Rolling Stone Culture Council are no exception to the excitement, and below they each share one development or innovation they’re hoping to see come to fruition in their respective industries in 2022.
expert panel
In order to engage your viewers, you have to first create something worth watching. As more and more people turn to video as their choice format for content consumption, an increasing number of businesses are jumping on the video bandwagon as well. But savvy marketers should know that it isn’t enough to simply create video content in order to gain the attention of your customers — your videos have to be truly worth watching. To share their insights into creating engaging videos, a panel of Rolling Stone Culture Council members each detail their top tip below.
expert panel
Celebrate your big win while also earning your audience’s trust. Winning an award is a momentous occasion for any business or entrepreneur — and certainly cause to share with everyone you know. But this win doesn’t just have to be about celebration; it’s also a great opportunity to raise your brand’s status in the eyes of your customers. With these awards to back up your company’s credibility, potential customers will be more likely to view you as a quality, trusted source and be more willing to give you their business. But to truly leverage these accolades, you’ll first need to consider these tips recommended by the members of Rolling Stone Culture Council for how to use these awards to improve your online brand.
expert panel
You don't need a brick-and-mortar store to make a lasting impression on your customer. By taking advantage of lighting, scents, displays or direct customer service, retail has a straightforward way of creating a memorable experience for its customers. When your business is online-only, however, you don’t have a physical environment to leverage — but that doesn’t mean there aren’t other ways to “wow” your customers. Below, the members of Rolling Stone Culture Council recommend nine methods for leaving a lasting impression on your audience — and all you need to get started is a little ingenuity.
Company details
The Herb Somm
Company bio
Jamie Evans is the founder of The Herb Somm, a culinary-meets-cannabis blog that's focused on the gourmet side of the industry. She is an author, entrepreneur, and writer specializing in CBD, cannabis, food, recipes, wine, and the canna-culinary world. As a well-known CBD and cannabis personality, Jamie (aka The Herb Somm) is best known for her literary work and signature Thursday Infused events. She’s also been contributing to POPSUGAR specializing in lifestyle features for the modern consumer. In addition, Jamie is the co-editor of GoldLeaf's acclaimed Cooking Journal and the author of the CBD lifestyle book, The Ultimate Guide to CBD: Explore the World of Cannabidiol, published by Fair Winds Press of Quarto Publishing Group. Her second book, Cannabis Drinks: Secrets to Crafting CBD and THC Beverages at Home, released in April 2021 and has quickly earned her acclaim as well as a billboard in New York City’s Times Square during the book launch. Alongside her work in the CBD and cannabis space, Jamie is a Certified Specialist of Wine and French Wine Scholar with over a decade of wine industry experience. Since launching The Herb Somm, she’s been featured and quoted in dozens of different articles and TV segments including Food & Wine, Wall Street Journal, Entrepreneur, Forbes, Cheddar TV, Wine Enthusiast, Robb Report, San Francisco Chronicle, Los Angeles Times, Financial Times, among many others. The Herb Somm was created in March 2017 with the goal of educating consumers and the public about culinary cannabis, and healthy ways to incorporate herbal products into everyday life. While there is an emphasis on pairings and recipes, wellness and CBD education are also a focus.