Jason BARNARD

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The most memorable brands create authentic experiences, emotional connections and meaningful moments for customers. Today's customers are bombarded with ads across multiple digital and physical channels on a daily basis, which means brands need to work harder to stand out. What truly makes a company memorable isn’t just the product or service — it’s how the brand shows up, communicates and connects on a human level. From small signature touches to deeply authentic storytelling, the strategies that resonate most are the ones that make people feel valued and understood. To help you achieve this, Rolling Stone Culture Council members recommend these approaches for creating lasting impressions that keep customers coming back.

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This might sound like the plot of a dystopian sci-fi movie, but it’s a real risk for every business leader today.

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Experts share what resilience really looks like in the culture space. The culture space evolves quickly, and resilience is often the key to thriving rather than falling behind. For leaders, that means staying grounded in purpose while staying flexible enough to adapt when challenges hit. True resilience is all about finding ways to keep your vision sharp, your team motivated and your company moving forward in the face of challenging situations. Below, Rolling Stone Culture Council members share how they and their companies stay resilient in a constantly changing industry.

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The way your brand responds online can either build trust or push customers away. Social media and other digital platforms give businesses more direct access to their audiences — and their feedback — than ever before. This creates a valuable opportunity for brands to strengthen customer relationships, build loyalty and address legitimate concerns in real time.  Online responses from your brand must be handled carefully, though: Generic, defensive or unempathetic replies can quickly backfire, leaving customers feeling dismissed and disconnected. To that end, the members of Rolling Stone Culture Council highlight common mistakes to avoid when responding to customers online, and what you should do instead.

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Here are a few signs your new campaign or product isn’t resonating with your audience — and what you can do to fix it. Launching a new campaign or product feels like a win, but the work isn't done after the initial rollout. What really matters is how your customers respond — including the signs they'll send if something isn’t resonating. Sometimes it’s not outright criticism but silence, lack of engagement or metrics that just don't add up.  While these responses may sting in the moment, they can guide you toward your next right step. Below, the members of Rolling Stone Culture Council share common signs your launch isn't landing and tips on how to respond.

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Big risks can lead to big rewards — if you’re willing to take the leap. In any career, there comes a moment when you have to decide whether to play it safe or take a chance. For some, that risk might mean leaving a stable job, starting from scratch or trusting an unconventional idea. These bold moves don’t always follow a straight path, but they often lead to growth, opportunity and lasting impact. To explore what it really means to put it all on the line, Rolling Stone Culture Council members share the biggest risks they’ve ever taken in their careers — and the valuable lessons those experiences taught them.