Jason Peterson

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Your business should always be improving, even when things are going well. There’s no doubt that the internet has fundamentally changed the way consumers shop. In fact, Nasdaq research estimates that 95 percent of all products will be purchased via the internet by 2040. That means more and more businesses taking an e-commerce approach, and more and more competition companies will have to contend with in the online space. For those businesses already online, there are steps you can take now to begin improving your site’s overall experience and building more customer loyalty. Here, eight business leaders from Rolling Stone Culture Council each discuss one smart digital marketing move e-commerce businesses can make to improve their overall success in an increasingly competitive market and why they’ll help ensure your success now and in the future.

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These steps can help create the kind of culture that employees will love to brag about. For a business leader, to empower your employees is to give them the tools, resources, support and courage they need to do their jobs well. While constant monitoring and micro-managing may have been a popular management style in years past, today’s leaders are looking for ways to weave empowerment into the very core of their company’s culture, ensuring every employee is able to contribute their best work. However, creating such a culture may require a significant shift from what currently exists in your organization. To build more collaboration, encouragement and positivity into your work culture, consider the following advice from the business leaders of Rolling Stone Culture Council.

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The key is to focus on your cause and not your business. Whether it’s donating to a cause, giving their time and resources to those in need or partnering with a nonprofit organization, there are many ways for businesses to get involved in philanthropy. But while the main motivation behind doing good in their community may not have anything to do with scaling their business, telling stories of impact and philanthropy can be a great strategy for boosting business growth.  The trick lies in how to tell these stories thoughtfully and sensitively in a way that will resonate with consumers across the board. As business leaders and master storytellers themselves, the members of Rolling Stone Culture Council have a few tips for getting it right. Below, they offer up their best advice for telling compelling stories of impact that will lead to enhanced growth.

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For leaders looking to make the most of AI while also protecting themselves, these ground rules prove essential but are just a foundation from which to begin.

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Your willingness to learn and grow has a major impact on your ability to win in business. The business world is full of ups and downs. One day you’re succeeding, and the next day you’re not. This can be especially true of the culture space, where trends can change daily and consumers’ opinions evolve equally as fast. Entrepreneurs who develop a growth mindset — or the belief that persistence and effort lead to success — are more likely to thrive in this type of environment, making it an essential trait to cultivate for culture space leaders. As leaders in the culture space themselves, the members of Rolling Stone Culture Council know what it takes to succeed in today’s marketplace. Here, they discuss the top reasons why business leaders need a growth mindset and the impact that mindset has on their ability to lead well.

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A little support from leadership can go a long way. Filled with worry about the rising cost of living, the possible negative implications of AI in the workplace and increasingly unsustainable workloads, employees are feeling burned out. And with high levels of employee stress, both productivity and overall employee morale are negatively affected, meaning leaders are likely to have a growing problem from both a profit and personnel perspective if they don’t get a handle on it — and fast. However, the solution may be a simple one: support. According to the business experts of Rolling Stone Culture Council, showing your employees you care about them and their mental health and well-being is an essential first step to improving employee happiness and decreasing the cases of burnout. Here are the 11 ways they recommend you do so.