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Jason Peterson

CEOGoDigital Media Group

Los Angeles, CA

Member Since April 2024

Skills

Structured Finance
Film Production
Digital Media

About

Jason Peterson is an entrepreneur, attorney, producer, and the current Chief Executive Officer of GoDigital Media Group (godigital.com), a multinational conglomerate that connects creativity to commerce across consumer passion points in music, entertainment and sports. Jason began his career as one of the original players in digital music, signing Master P at just the age of 24. He built GDMG as an innovator from there, becoming the first company to monetize music on YouTube and the first to build a cloud based digital media supply chain and is now connecting content, community and commerce. As a producer with 24 years of experience, Jason’s been named as one of the ‘Top 50 Indie’, ‘Top 40 under 40’ and ‘Top Latin’ Power Players in music by Billboard, ‘Top 40 under 40’ in home entertainment by Media Play News and as one of the ‘Top 30 entrepreneurs under 30’ by Los Angeles Business Journal. Artists and repertoire Jason has done work with include Janet Jackson, T.I., Jason Derulo, Pitbull, Psy, and Daddy Yankee. He has produced dozens of major music videos that have won “Video of the Year” at the Gospel Music Awards, MTV Latin Video Music Awards as well as “Best Directorial Debut” at the MVPA awards. Most recently he co-produced the video for Janet Jackson and Daddy Yankee’s “Made for Now”.

Published content

Want to Make An Effective Ad? Six Elements You'll Need to Include

expert panel

You’ll need more than a clever idea to draw in repeat customers. First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are to become a customer. Often, the first time a potential customer may come in contact with your brand is when viewing an ad. This means that, no matter the format of the ad or the platform it is presented on, your ad must be attention-grabbing and informative if you want it to be effective. But what exactly makes an ad effective? And what elements should be included when trying to design the perfect advertisement for your business? The business leaders of Rolling Stone Culture Council suggest starting with the following six ingredients. From a strong call to action to a good reason to stop “scrolling,” these key elements will help any business draw in more customers.

10 Expert Strategies for Building Hype Around Your Next Event or Launch

expert panel

Is your audience excited about what your company is doing? When it comes to planning an event or product launch, there are a lot of moving parts. Logistics around planning the occasion itself, getting the word out and ensuring you have all the resources you need for it to go smoothly can be a complex puzzle to solve — but one of the most important aspects of planning is getting people excited. Building “hype” around your big event or announcement is key to generating customer interest and buy-in for what you’re offering. Without it, you may not achieve the end result you were after. Building excitement isn’t always easy, so to help, the members of Rolling Stone Culture Council offer 10 of their best tips — including insights into what’s worked well for them — for generating hype around a company event, product launch, piece of news and more below.

Managing the Stress of Business Success: 14 Strategies from Entrepreneurs

expert panel

Here's how to manage stress and burnout even when you're thriving. Success in business often comes at a cost to the people who achieve it. Long hours, high stakes and relentless pressure can take a toll on even the most driven entrepreneurs and leaders. Because burnout and stress can significantly impact decision-making, team dynamics and the future of your business, it's important to proactively address these feelings and manage them effectively. To help you do this, the members of Rolling Stone Culture Council share their tried-and-true tips for dealing with the stress that can come with success.

expert panel

Making a few small changes can have a big impact on employee happiness overall. With employee retention at the forefront of many leaders’ minds this year, finding ways to ensure their teams are happy, healthy and heard is likely on the top of their to-do lists for 2025. One of the most effective ways to improve employee retention is to create a better work environment for them to thrive in. Whether that means better lines of communication, increased flexibility or a more supportive atmosphere, there are a multitude of ways to create a space where employees want to work. As business leaders themselves, the members of Rolling Stone Culture Council have cultivated work environments all their own, and below, they discuss what’s worked well for them as well as ways any business leader can create a better environment for their employees in the new year.

11 Lessons Any Leader Should Learn From a Failed Business

expert panel

No business is ever a total failure if you’ve learned something from it. It’s a sad reality that many businesses will fail — in fact, around 18 percent of businesses tend to fail within their first year of operation. However, a failing business doesn’t have to be a total loss for an entrepreneur. There are often many valuable lessons to be learned from a failed business — whether it’s your own or another brand’s. The key is figuring out what those lessons are and how you can apply them to your next business venture. As leaders in the culture space, the members of Rolling Stone Culture Council have seen many businesses come and go. Below, they share the notable lessons they've learned from the failure of a business and how that has impacted how they lead now.

12 Tips for Building a Diverse, Inclusive Peer Network

expert panel

Discover how you can foster a diverse and inclusive network of peers to drive inspiration and growth. In the culture space, diverse perspectives are more than a "nice to have" — they’re essential for fostering continuous innovation that resonates with your audience. Building an inclusive network of peers can guarantee access to a wide range of ideas, experiences and viewpoints to enrich your work and inspire growth. However, creating such a network doesn't happen without intentionality and effort. To help, the members of Rolling Stone Culture Council share their expert tips on developing a diverse network to help broaden your perspectives and impact.

Company details

GoDigital Media Group

Company bio

GoDigital Media Group (“GDMG”) is a media and technology holding company engaged in intellectual property rights management and distribution through its operating subsidiaries. We support a community that flourishes through creativity and a culture dedicated to innovation. GoDigital Media Group has three divisions: MUSIC: - Cinq Music - Grammy winning record label, distributor and rights manager - VidaPrimo - Hispanic targeted music video multi-channel network - AdShare - The leading social media monetization service for music, film, television and sports rights holders - Sound Royalties - The leading provider of innovative financing solutions for music creators NETWORKS: - Latido Music - The #1 TV network for fans of all genres of Latin Music - mitú - The leading digital media company representing the Latino point of view - YogaWorks - One of the largest providers of Yoga instruction in the US

Industry

Media

Area of focus

music distribution
social media rights management
entertainment

Company size

201 - 500