Jeff Shuford
Harvard Business Review Advisory Council MemberNational Invest In Veterans Week
Member Since April 2021
Skills
About
An award-winning technologist, Harvard Business Review Advisory Council Member, Iraq War Veteran, and nationally syndicated columnist, Jeff Shuford is a dynamic thought leader specializing in innovative digital marketing. Prior to launching National Invest In Veterans Week, Shuford led brand strategy at Tech From Vets, a veteran-owned technology development company. Under his direction, Tech From Vets won the 2017 BizTech Award presented by Comcast Business. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated African-American columnists of all time.
Jeff Shuford
Published content
expert panel
The pandemic required a quick pivot to online events and new ways of thinking about revenue. During the Covid-19 pandemic, many businesses, organizations and artists shifted their in-person events to the online realm. Because these live events were often a big source of revenue, hosts had to figure out how to monetize their new virtual content. However, they quickly learned that making money from online events wasn't always as simple as it seemed. Below, a panel of Rolling Stone Culture Council members shared challenges they've faced monetizing online or virtual content. Here are some lessons they’ve learned about successfully bringing in revenue from digital events like webinars, conferences and concerts.
expert panel
If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine. Today's consumers can spot inauthenticity from miles away. They prefer buying from brands that are "real" and honest about who they are. However, it’s not uncommon for businesses to unintentionally appear disingenuous in their marketing endeavors, especially if they're just hopping on the latest trends in the hopes of going viral or getting likes on social media. To help you avoid this pitfall, 15 members of Rolling Stone Culture Council shared some signs of inauthentic marketing that a consumer is likely to spot. Here are some things your customers might call you out on and what you should do instead.
expert panel
To build a positive business network, you need to quickly identify the right people to connect with. It's often said that you are the sum total of the people around you. Your network matters, so when you're trying to build up your entrepreneurial connections, you’ll want to choose individuals who align with your business values and morals. However, this can be easier said than done. That's why a panel of Rolling Stone Culture Council members shared specific qualities you should look for in a person that will help you determine if they're the "right" person to connect with. Here are 13 characteristics they recommend and why each is so important.
article
Establishing an impactful social impact strategy is necessary to grow your brand in the modern era.
Company details
National Invest In Veterans Week
Company bio
National Invest In Veterans Week is a veteran-owned, award-winning social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Celebrated March 1st through March 7th annually, National Invest In Veterans Week is an organization dedicated to advocating for veteran entrepreneurs nationwide. Co-founded by nationally syndicated columnist Jeff Shuford, National Football League star Drayton Florence, and retired Army Lieutenant Colonel Rickey L. Pope, the organization’s mission is to honor aspiring and established veteran business owners and their contributions to the economy. National Invest In Veterans Week was named Best Social Impact Initiative of 2021 by The Ritz Herald, 2021 Veterans in Business Award Winner by the Hudson Weekly, and won the Innovative Media Excellence Award from the Belmont Star. The founders of National Invest in Veterans Week won a BizTech Award presented by Comcast Business in 2017 for their innovative digital development and media strategies.