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Jeffrey M. Zucker

PresidentGreen Lion Partners

Denver, CO

Member Since February 2022


Real Estate


Jeffrey M. Zucker is a serial entrepreneur with experience in a wide range of industries including real estate, hospitality, entertainment, design, and cannabis. He serves as President of Green Lion Partners and is involved in all company activity. Jeffrey is also the host of the weekly philanthropy podcast People are the Answer, in which he speaks with innovators and entrepreneurs undertaking transformational social justice work. Born and raised in Charleston, SC, Jeffrey is a graduate of Boston University's Questrom School of Business. While at BU, he began founding multiple real estate businesses, which developed into his parent company, Saltshaker Holdings. Saltshaker continues to manage a thriving real estate portfolio and angel investments. Jeffrey has since founded start-ups in hospitality, film production, and design including Big Smits Entertainment, which develops web and TV series, and Two Bridges Design, a full-service digital branding agency. A drug policy activist, Jeffrey is the Vice Chair of the board of directors of the Marijuana Policy Project (MPP) and a trustee of Students for Sensible Drug Policy (SSDP). Jeffrey makes all business decisions with the combined goals of profit and purpose, which includes a desire to carry on his late father’s mission to improve the world.

Published content

Why Collaborative Social Justice Is Crucial for Cannabis Organizations


Looking back on the last decade poses the question: What will the industry look like in ten years? 

10 Questions to Ask Yourself to Determine if You're Making the Right Business Decision

expert panel

Sometimes just one question can let you know you’re on the right track. Business is full of tough decisions. During the course of a day, an entrepreneur could find themselves making anywhere from one to hundreds of tough decisions, big or small. While experience and time help make the decision-making process easier for many business owners, they can still often benefit from asking themselves a few clarifying questions. Below, a panel of Rolling Stone Culture Council members each share a question an entrepreneur can ask themselves before making a tough decision to ensure they’re on the right track.

Nine Top Tips for Writing High-Quality Social Media Posts

expert panel

These tips can help you level up your social media game, regardless of industry. With so many other businesses on social media, getting potential consumers to notice yours can be an uphill battle. One element that you can use to stand out, however, is the quality of your posts. With the right combination of words, visuals and strategy, you can ensure your posts get the level of engagement you’re looking for. To help, the members of Rolling Stone Culture Council each list their No. 1 tip for writing quality social media posts. Follow their expert advice to level up your social media game and expand your audience.

12 Reasons Why You Should Slow Down When Growing Your Business

expert panel

Slow growth may seem counterintuitive, but it could actually lead you to greater success. When you first get into business, you may think you need to build your business and turn a profit as fast as you can, but according to the members of Rolling Stone Culture Council, there’s certainly an argument — or at least 12 — to be made for slow growth. While growing quickly may seem like the fastest way to reach success, slowing down and taking your time may actually be the key to long-term sustainability. Below, each member explains one reason why you should opt for growing slowly when building your business and why they believe that’s the best path for success.

11 Recommendations for Streamlining Your Hiring Process

expert panel

Speed is key in today’s job market. Finding the right talent can be an exhausting process. Writing the job description, finding the best places to post it, screening resumes, conducting multiple rounds of interviews and more can eat up a lot of a company’s resources and potentially waste a lot of time.  In today’s job market, speed is key when it comes to finding top talent, which means streamlining your hiring process is essential. To help, the members of Rolling Stone Culture Council offer their best recommendations for streamlining your hiring process and making it easier on everyone involved.

Nine Facts About Running a Business These Entrepreneurs Wish All Customers Knew

expert panel

A new perspective could make a big impact on customer satisfaction. When interacting with customers or clients, there may be times when business leaders wish they could switch places with their customers, if only so the customers could view situations from their perspective. With their roles reversed, customers may develop a better understanding of why something went wrong or why certain things are the way they are, hopefully leading to greater customer satisfaction in the end. But while entrepreneurs and customers can’t really switch places, they can share their points of view. Below, nine business leaders from Rolling Stone Culture Council each shared one fact they wish all customers knew about running a business and the impact they think that knowledge would have.

Company details

Green Lion Partners

Company bio

Green Lion Partners is a Denver, CO based business strategy firm focused on early stage development in the regulated cannabis industry. Founded in January 2015 by Jeffrey Zucker and Michael Bologna, Green Lion works to ensure that a sustainable framework for the industry is being built by following ethical values and fostering an expectation of operational excellence. By founding or partnering with companies, their core focus is elevating the public perception of the industry while concurrently pushing it toward more sophisticated business processes. In addition to businesses, Green Lion supports the industry groups working tirelessly to create industry opportunity and more importantly, socially conscious legislation.



Area of focus

Business Development

Company size

2 - 10