Jenna Valleriani
Senior Manager, Social ResponsibilityOntario Cannabis Store
Skills
About
Dr. Jenna Valleriani has worked with businesses, not for profits and government sectors, with a focus on impact driven work in cannabis. She currently leads Social Responsibility at the Ontario Cannabis Store - the crown corporation responsible for the wholesale and online sales of cannabis in the province of Ontario, Canada. As part of the Social Responsibility mandate, Jenna leads initiatives such as Cannabis Made Clear, an evidence-informed education platform for Ontarians, and the OCS' Social Impact Fund, an funding program established to partner with nonprofits, charities and researchers who have aligning goals across knowledge creation and responsible use, DEI in the Ontario cannabis industry, and environmental sustainability. Formerly the Director of Social Impact & Advocacy at Canopy Growth Corporation (TSX: WEED), she led their first integrated social purpose strategy, focused on community investment activities related to social justice, medical cannabis access, and community reinvestment. Dr. Valleriani was also part of the core team which published CGC's inaugural Environmental, Social, Governance (ESG) report. Dr. Valleriani’s graduate and post graduate studies focused on cannabis, and include a Post-Doctoral Fellowship at University of British Columbia, Faculty of Medicine, and a PhD from the University of Toronto. She is the recipient of multiple academic writing awards, and has been quoted in national and international media as an expert in the field. As a former Strategic Advisor for Canadian Students for Sensible Drug Policy, Dr. Valleriani has testified as an expert witness to the Senate of Canada in the lead up to cannabis legalization. Recently, Dr Valleriani was awarded a 40 under 40 award, including Best in Class for the 2021 Cohort. With over a decade of experience in cannabis, she regularly consults with governments, researchers and policy groups in Canada and internationally on sensible cannabis policy reform.
Jenna Valleriani
Published content
expert panel
A podcast can be an excellent opportunity to gain recognition for your brand if you do it right. It seems that there's a podcast for every subject or interest nowadays, from true crime to financial advice to entrepreneurship. This medium has become a go-to source of entertainment and education for many, which is why business owners are clamoring to launch their own podcast ventures. While many podcasts have had unprecedented success and reach, many more have been made that have flown under the radar, so entrepreneurs considering starting a podcast for their company should do so cautiously and with a few considerations in mind. Below, 10 Rolling Stone Culture Council experts share what entrepreneurs should understand before they invest time, energy and resources into launching a podcast.
article
As leaders in this space, we need to consider the current approach to cannabis and its impact on the people we want to protect.
expert panel
Speed is key in today’s job market. Finding the right talent can be an exhausting process. Writing the job description, finding the best places to post it, screening resumes, conducting multiple rounds of interviews and more can eat up a lot of a company’s resources and potentially waste a lot of time. In today’s job market, speed is key when it comes to finding top talent, which means streamlining your hiring process is essential. To help, the members of Rolling Stone Culture Council offer their best recommendations for streamlining your hiring process and making it easier on everyone involved.
expert panel
The popular social media platform offers a unique opportunity for marketers. With over a billion monthly active users worldwide, it’s no surprise why TikTok would be such an appealing platform for businesses looking to get in front of as many eyes as possible. However, expanding an audience isn’t as straightforward and simple as creating a TikTok account and posting a video. In order to leverage the platform to its best advantage, marketers need to post with purpose. To help get you started, the business leaders of Rolling Stone Culture Council share the ways they’ve seen brands leverage TikTok for marketing and explain why those methods are so clever and effective.
expert panel
Building a powerful network can help your business in more ways than one. Networking is not a new concept in the business world, and certainly not to the business professionals who are doing it. But for business owners, forging new connections with other businesses in the same space can often feel like trying to make friends with the competition, and knowing how or when to reach out might not come naturally. But building that network of support is key to long-term business success, and can be especially important during the first few years of growth. So to help demystify the networking process, the members of Rolling Stone Culture Council provided their best tips on how to do it right and how to ensure you’re building strong relationships for the long term.
Company details
Ontario Cannabis Store
Company bio
The Ontario Cannabis Store is a Crown agency solely owned by the Province of Ontario and reporting to the Ministry of Finance. The OCS provides safe, responsible access to legal recreational cannabis for adults 19 and older. We are Ontario’s sole wholesaler to more than 1,500 Authorized Cannabis Stores. The OCS also operates OCS.ca, the Province’s online cannabis retailer which delivers to consumers in every corner of Ontario. We make sure our customers only receive legal, clearly labelled cannabis products by working closely with a diverse group of Licensed Producers authorized by Health Canada. Our online store prioritizes education and provides many opportunities for both new and experienced consumers to learn more about cannabis and responsible use. Social responsibility is something we take seriously and making every purchase a responsible one is a top priority.