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Jennifer Randall-Collins

Founder & CEOPROOF Alcohol Ice Cream

South Carolina

Member Since April 2021


Management Consulting
Business Process Improvement


As CEO of the exciting start-up PR%F (PROOF), I'm working with the brightest in the industry to build not just a business, but a strong, sustainable brand. PR%F is the only company with a patent-pending process to keep alcohol frozen in ice cream, and I plan to exploit the unique opportunities this first-of-its-kind ice cream offers - not just to our business, but to those with whom we DO business. I'm driving our team to saturate the South Carolina market, and meeting with business/market leaders that will take PR%F national in the near future. Our alcohol ice cream is all across South Carolina in more than 100 restaurants and stores. I relocated my family to Columbia because I know this company will exceed even my own expectations. I'm a USC graduate and was a scholarship Gamecock basketball player, so this place easily feels like home to me.

Published content

11 Ways These Entrepreneurs Are Encouraging More Diversity in Their Industries

expert panel

Diversity isn't always visible, but the way you support it should be. Diversity, equity and inclusion (DEI) has always been a topic of concern in the world of work, but it has recently become a major priority for many organizations, with about 79% of them stating they’re planning to dedicate more of their budgets to DEI efforts in 2022. However, it’s likely that these companies will approach DEI in different ways. There are a myriad of ways to support diversity, equity and inclusion in business — especially as a business leader. To help give you some ideas of where you can start, 11 members of Rolling Stone Culture Council share the ways in which they’re working to create and encourage more diversity in their particular business niche or industry and why that’s so important to do.

14 Tips to Scale Your Business the Right Way According to Culture Leaders

expert panel

Scaling your business is a good goal, but it's important to approach growth smartly and sustainably. For many smaller or newer businesses, one of their greatest long-term goals is to scale their operations. As eager as they may be, however, acting too rashly or hiring talent just to fill spots might have unintended negative consequences. Instead, it’s crucial that companies thoughtfully consider their scaling process and go about it in a sustainable manner. This is especially true in the culture space, an industry filled with potential up-and-coming competitors. If you’re looking to scale your business the “right” way, follow these top tips from the members of Rolling Stone Culture Council.

15 Telltale Signs of Inauthentic Marketing That Could Be Hurting Your Brand

expert panel

If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine. Today's consumers can spot inauthenticity from miles away. They prefer buying from brands that are "real" and honest about who they are. However, it’s not uncommon for businesses to unintentionally appear disingenuous in their marketing endeavors, especially if they're just hopping on the latest trends in the hopes of going viral or getting likes on social media. To help you avoid this pitfall, 15 members of Rolling Stone Culture Council shared some signs of inauthentic marketing that a consumer is likely to spot. Here are some things your customers might call you out on and what you should do instead.

Company details

PROOF Alcohol Ice Cream

Company bio

PR%F is real alcohol ice cream - the only ice cream with alcohol as an actual ingredient, not infused or as an additive. PROOF is a full 7% alcohol made with top shelf liquors and hand-crafted in South Carolina. PR%F flavors rotate seasonally and are made with only the best bourbon, rum, and moonshine. We're proud to be a Certified South Carolina product. It's a childhood treat with adult attitude!


Food & Beverage

Area of focus

Food and Beverage

Company size

11 - 50