Member Since 2020
I founded and ran a leading digital agency for many years, growing from a three-person business into an international team of 50 full time staff in London and San Francisco (FUSE). We designed and built multi-million pound digital platforms and sites for some of the world’s largest organisations - including Unilever, Tesco and BUPA. Prior to this, I trained and practiced as an architect, including a stint as a tutor of second year architecture students at Nottingham University. This helped me develop a rigorous and user-centric approach to design which I carried through to my work at FUSE. We sold FUSE to Interpublic Group at the end of 2011 and, over the proceeding 4 years, conducted one of the group’s most successful earn-outs to date by integrating into a global PR firm (Golin) and helping to grow the business by over 300%. I am now combining my technological and architectural expertise into a business focused on the next big thing - augmented reality. It’s called Arcade, and it’s a huge new venture which I’m extremely excited and proud to be part of.
Arcade is the spatial agency. We are a new type of digital practice founded by architects, tech pioneers, game developers and creative strategists. We specialise in using immersive technologies such as augmented reality (AR) and virtual reality (VR) to create three-dimensional digital experiences with the uncommon power to connect people to place through play. Our award-winning work spans a variety of sectors including heritage, arts & culture, visitor attractions, brands, retail, events and more, helping them to tell their stories and engage their audiences in new, immersive, three-dimensional ways. We were given a boost early in our life when we were selected as one of ten businesses on Digital Catapult’s Augmentor programme in 2018, and since then we have grown into a practice with a broad and deep set of creative, technical and operational expertise which we have applied to a wide variety of client challenges, using technologies and platforms including computer vision, deep neural net machine learning, image and object recognition, SLAM, ARKit, ARCore, WebAR, Magic Leap, Lens Studio, Spark AR, Unity, Unreal and more. To date Arcade has won prestigious awards for our work with multiple clients including SEA LIFE and Welsh National Opera, was identified as one of the UK’s leading creative industries ‘Ones to Watch’ by the Creative Industries Council in 2019 and 2020, and become founder members of Immerse UK in 2020. Arcade’s founder team were named amongst 2020’s best creative industries business leaders by Great British Entrepreneurs. To see how we can help create a virtual experience for you, please get in touch at email@example.com