Julian Cohen

Member Since 2021

Julian Cohen

Chief Innovation Officer

Canopy Growth Corporation

Chicago Area

Julian is a brand builder and creative pioneer with more than 25 years of insights, innovation, strategy, and marketing experience in CPG, beverage alcohol, entertainment, and cannabis. As Chief Innovation Officer at Canopy Growth Corporation, Julian oversees and advances cannabis innovation worldwide, developing new approaches to and applications of cannabis that are designed to revolutionize the industry. He took on the role after leading GreenStar — the joint venture created by Canopy and Constellation Brands to launch the cannabis-infused beverage sector — and after serving as an advisor and consultant to U.S. companies in the cannabis and CBD category. Previously, Julian served as the Senior Vice President of Emerging Categories at Constellation, where he directed new product development, and at Beam, where he led global insights and innovation on brands like Jim Beam, Courvoisier, Canadian Club, Laphroaig, Maker’s Mark, and Sauza. Julian came to those roles with an extensive background in advertising, which included work at DDB, Element79, and Leo Burnett on such storied brands as Gatorade, Propel, Quaker, Yoplait, Wheaties, Budweiser, Home Depot, and Dell. Julian holds a BA in Economics from the University of Chicago, and is the co-creator and producer of “Space Racers,” an animated children’s television series that has aired in over 150 countries in 35 languages.


  • Innovation
  • Brand Design and Strategy
  • Market Research


August 18th, 2022

The Loss of Our Transition Time and Opportunity for the Cannabis Industry

As humans we need time to transition, process, recharge, relax and reset.

January 24th, 2022

Making Cannabis More Accessible: Lessons Learned From the Alcohol Industry

In the same way that alcohol transitioned from the speakeasy to Main Street, cannabis is cultivating its new space in modern culture.

November 9th, 2021

What Cannabis Brand Leaders Should Know About the Evolving Vape Culture

How do brands reflect this exciting culture shift in a way that resonates with consumers?

August 5th, 2021

How I Think Cannabis Brands Should Approach Mood-Altering Products

There is an enormous opportunity in the cannabis industry for products that satisfy both daily and occasional needs.


Canopy Growth Corporation

Canopy Growth is a world-leading diversified cannabis and cannabinoid-based consumer product company, driven by a passion to improve lives, end prohibition, and strengthen communities by unleashing the full potential of cannabis. Leveraging consumer insights and innovation, we offer product varieties in high-quality dried flower, oil, softgel capsule, infused beverage, edible, and topical formats, as well as vaporizer devices by Canopy Growth and industry-leader Storz & Bickel.


  • Diversified cannabis
  • Cannabinoid-based consumer product