Julie Zinamon

expert panel

The most memorable brands create authentic experiences, emotional connections and meaningful moments for customers. Today's customers are bombarded with ads across multiple digital and physical channels on a daily basis, which means brands need to work harder to stand out. What truly makes a company memorable isn’t just the product or service — it’s how the brand shows up, communicates and connects on a human level. From small signature touches to deeply authentic storytelling, the strategies that resonate most are the ones that make people feel valued and understood. To help you achieve this, Rolling Stone Culture Council members recommend these approaches for creating lasting impressions that keep customers coming back.

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The way your brand responds online can either build trust or push customers away. Social media and other digital platforms give businesses more direct access to their audiences — and their feedback — than ever before. This creates a valuable opportunity for brands to strengthen customer relationships, build loyalty and address legitimate concerns in real time.  Online responses from your brand must be handled carefully, though: Generic, defensive or unempathetic replies can quickly backfire, leaving customers feeling dismissed and disconnected. To that end, the members of Rolling Stone Culture Council highlight common mistakes to avoid when responding to customers online, and what you should do instead.

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Here are a few signs your new campaign or product isn’t resonating with your audience — and what you can do to fix it. Launching a new campaign or product feels like a win, but the work isn't done after the initial rollout. What really matters is how your customers respond — including the signs they'll send if something isn’t resonating. Sometimes it’s not outright criticism but silence, lack of engagement or metrics that just don't add up.  While these responses may sting in the moment, they can guide you toward your next right step. Below, the members of Rolling Stone Culture Council share common signs your launch isn't landing and tips on how to respond.

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Build smarter, lead with purpose and turn your one-person operation into a successful business. Launching and growing a culture-focused business on your own means setting the vision, making the deals, managing operations and finding the next big opportunity — all without a built-in team to share the load.  To be successful, you’ll need to prioritize what matters most while also tapping into the right networks and creating systems that keep you moving forward without burning out. It’s a balancing act that calls for both creative drive and sharp business instincts. To help you make it work, Rolling Stone Culture Council members share their best advice for turning a solo venture into a sustainable, successful business.

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Is your audience excited about what your company is doing? When it comes to planning an event or product launch, there are a lot of moving parts. Logistics around planning the occasion itself, getting the word out and ensuring you have all the resources you need for it to go smoothly can be a complex puzzle to solve — but one of the most important aspects of planning is getting people excited. Building “hype” around your big event or announcement is key to generating customer interest and buy-in for what you’re offering. Without it, you may not achieve the end result you were after. Building excitement isn’t always easy, so to help, the members of Rolling Stone Culture Council offer 10 of their best tips — including insights into what’s worked well for them — for generating hype around a company event, product launch, piece of news and more below.