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Justine Murphy

Founder & CEOmymuybueno

United Kingdom

Member Since July 2022


New Business Development
Contract Negotiation


Justine Murphy is a successful entrepreneur, author, podcast host and journalist. She is CEO and Founder of luxury food and lifestyle company mymuybueno, which she founded in 2011. Specialising in private chefs and super yachts.

Published content

12 Things You'll Need if You Want to Build a True Lifestyle Brand

expert panel

There are countless lifestyle brands on the market today, so you'll need the right elements to stand out as a memorable one. Lifestyle brands have become popular with celebrities, influencers and entrepreneurs alike, with platforms like Instagram or Facebook serving as their ideal place for sharing small snippets of their lives. Whether they’re centered around everyday life or an aspirational dream, these lifestyles form the basis for marketing a business’s products or services. But to make a lifestyle brand work, entrepreneurs need to develop a strategy with all the right components in place. To that end, 12 Rolling Stone Culture Council members share the ingredients entrepreneurs will need to craft a true lifestyle brand that will help them connect with their ideal audience.

The Happily Ever Aftermath of the Pandemic


Stand in your own authentic truth.

Company details


Company bio

Founded in 2011, mymuybueno is a destination for luxury food and lifestyle, combining exceptionally high standards and a personal touch in all that we do. We stand by and never compromise our core values of Pride, Integrity, Ambition, Passion and Love. Our Founder and CEO Justine Murphy is consistently at the helm, running the company with her unparalleled drive and passion and working tirelessly to keep connecting the dots between all divisions to continue building mymuybueno into something uniquely special. The mymuybueno Group has multiple divisions within the company, operating globally with our headquarters in London. Our group is all all about luxury, chefs and lifestyle. mymuybueno Private Chefs is our private chef agency for placement of private chefs globally into private households, estates and super yachts. mymuybueno Interior, for all interior placement, those who work in closest proximity with the Principals. mymuybueno Captains for all superyacht Captain and senior deck recruitment. mymuybueno Lifestyle for our superyacht brokerage, private jet charter service and caviar. mymuybueno Luxuryware for luxury flatware brands of plates, glasses and cutlery. mymuybueno Academy of Culinary Arts - is an evolution of our previous cookery school and will launch Spring 2023 as an online academy. Throughout our journey, there have been many changes, especially since the pandemic. Our Deli and Bespoke Events are sadly closed now, but with The mymuybueno Cookbook, you can still enjoy many of Justine’s recipes, available via Amazon, Waterstones and now Daylesford Farm too. Justine's mymuybueno Women in Business podcast is now in Season 3, and inspiring women globally with her candid sharing and guests. And finally our online culinary community over on Instagram @mymuybuenochefs with our #mymuybuenochefs inspiring and exciting chefs globally, and more via our mymuybueno Chefs Get Personal fortnightly interviews with chefs too. For more, head to our website to immerse yourself with our brand and culture.



Area of focus

Chef Placement
Personal chef
Professional Services

Company size

11 - 50