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Kelley Swing

Owner CEOHead Case Hair Studio

Keller, TX

Member Since September 2021


Business Management
Business Consulting
Business Operations


Kelley Swing stands out as a trailblazing entrepreneur, a revered business mentor, an acclaimed best-selling author, and an influential advocate for sustainable beauty. Together with her daughter, Brandy Thorpe, who excels in her roles as Manager and Director of Education, Kelley pioneered the establishment of Dallas Fort Worth's premier sustainable salon. This groundbreaking venture was among Texas's trailblazers in adopting NATULIQUE Certified Organic Products, setting a new standard for offering safer haircare solutions free from harsh chemicals and without animal testing. Head Case Hair Studio has been named in the SALON TODAY TOP 200 for the consecutive years 2022, 2023, & 2024. Head Case has expanded to the Kansas City, Missouri market with its second sustainable salon location downtown near the river market. Driven by a passion to instigate meaningful change, Kelley took her commitment to sustainability a step further by founding Innovative Beauty Distributors. This visionary company swiftly became a leading distributor of eco-friendly beauty products, revolutionizing green beauty practices. Through its mission, Innovative Beauty Distributors empowers salons to flourish by integrating health-conscious alternatives into their offerings. 2023 marked a significant milestone as Kelley organized the inaugural Sustainable Salon Summit in Southlake, Texas. This landmark event convened sustainability pioneers and luminaries who graced the summit, enriching the discourse on sustaining your business and sustainable beauty practices. Her dedication to sustainability is further showcased in her best-selling book, "Sustainable Salons Make Millions," now available on Amazon. As a salon owner, Kelley swiftly recognized her pivotal role in her team's and clients' mental well-being. Acknowledging salon professionals' profound impact on their clients, often being the primary source of connection for them, she understood the significance of this unique relationship. Salon professionals, unlike many other professions, have the privilege of physically touching their clients, fostering a bond that extends beyond mere services rendered. This connection not only influences the client but also profoundly affects the salon professional. Understanding the importance of her team's mental health, Kelley took proactive steps by bringing in experts to equip her staff with tools for maintaining their mental well-being. Witnessing the remarkable results within her own business, she became a passionate advocate for mental health within the workplace. However, Kelley's commitment to mental health transcended her salon walls. Upon learning about the alarming increase in suicide rates, particularly among men, veterans, and children, she realized the urgency of spreading awareness and providing support to those in direct contact with people. Teaming up with an array of healthcare professionals, suicide survivors, mental health experts, crisis counselors, and volunteers, Kelley founded The Lion’s Collective 5013c. This organization offers a transformative experience tailored to address the critical issues of suicide prevention and mental health awareness. Through engaging presentations, interactive workshops, and expert-led discussions, participants gain valuable insights and practical tools to support themselves and others who may be struggling. The Lion’s Collective 5013c is a beacon of hope, fostering a community dedicated to promoting mental well-being and saving lives. To immerse yourself in Kelley Swing's world of sustainable beauty innovation and to stay abreast of upcoming Sustainable Salon Summits, follow her today. Join a movement dedicated to redefining the beauty industry's future — one that embraces prosperity, health, and sustainability hand in hand.

Published content

16 Ways to Build Meaningful Network Connections That Go Beyond the Surface

expert panel

Be yourself and be curious, and the right people will find you. In business, who you know is everything. That means building real connections — ones you can count on, that go beyond surface-level acquaintances — should be a high priority for professionals looking to advance in their careers or business. However, just networking likely won’t get you the kind of relationships you’ll need to succeed. To build real connections, follow the 16 tips outlined by the culture and business experts of Rolling Stone Culture Council and see why being intentional about your relationships can propel you forward far faster than just networking alone.

14 Expert Tips for Building a Successful Personal Brand

expert panel

Building a successful brand means understanding who you are and staying true to it. In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your brand, and those who create positive ones are likely to find more opportunities coming their way. But creating a personal brand isn’t as simple as some may think. It requires intentionality and a deep understanding of self to get started. Here, 14 leaders of Rolling Stone Culture Council share some of the other steps you’ll need to take if you want to build a successful personal brand, in life and in business.

Nine Best Practices for Turning Unhappy Customers Into Happy Ones

expert panel

Resolve customer problems any time of year with these expert-recommended tips. The holidays can be a busy, stressful time for companies and customers alike. An influx of orders, too few staff and emotions running high can mean an increase in mistakes and dissatisfied customers. But these situations aren’t unique to the holiday season, and now that the new year is in full swing, businesses can step back and reflect on customer service lessons they can take with them throughout the rest of the year.  Below, the business leaders of Rolling Stone Culture Council discuss some of their top customer service lessons and the practices businesses can keep in mind when trying to find the best way to deal with an unhappy customer, no matter the season.

Nine Goals to Set for Your Business in the New Year

expert panel

Prime you and your business for a successful 2024 by taking these critical steps. The start of a new year can be the perfect time for business leaders to start fresh. Whether it’s reevaluating their processes, trying something new or finding ways to reengage their staff, employers can use this time to learn from any mistakes or successes of the previous year and set themselves up for a better year ahead. But to do so, they may want to consider the following advice from the members of Rolling Stone Culture Council first. Here, they each discuss one business goal they have for the new year and explain why other businesses might want to work toward the same goal if they want their business to succeed in 2024.

How Business Leaders Can Help Their Teams Learn and Grow (and Why They Should)

expert panel

Bettering your employees is the first step to bettering your company. Culture is ever-changing. Customer preferences and values surrounding hospitality, fashion, food, art, cannabis or any other sector of the culture space can seemingly shift at the drop of a hat — meaning those who work within those areas need to be ready to adapt just as quickly. One way business leaders can prepare their employees for such a need is to encourage them to learn and grow as professionals. With the right growth mindset, employees will be ready to tackle whatever challenge customers throw at them. But how should leaders go about it? Here, the business leaders of Rolling Stone Culture Council offer seven ways employers can encourage their employees to learn and grow in their careers, and discuss why it’s so important to do so for the betterment of themselves and the company.

Seven Ways to Leverage Generative AI for Your Business

expert panel

Generative AI might be just the tool you need to improve your business operations. Thanks to recent advancements in technology, businesses can access a myriad of tools and strategies to reach new realms of growth and efficiency. Among these transformative technologies, generative AI tools like ChatGPT are becoming increasingly commonplace, helping users quickly gather information and generate content. However, as with any emerging technology, users may not always understand the best way to leverage generative AI. Below, Rolling Stone Culture Council members share how they've used generative AI to assist in their business endeavors and how they recommend other leaders follow suit.

Company details

Head Case Hair Studio

Company bio

We are innovative and organic hair pioneers who perfect sustainable beauty methods for and with the most talented hair artists in Dallas and Fort Worth. We specialize in Color, Cuts, Blowouts, Special Occasion Hair & Makeup, Hair Extensions, and Full Body Waxing. November 2021, Head Case is awarded Green America's Business Certification from



Area of focus

Customer Service

Company size

11 - 50