Kelley Swing

Kelley Swing is a visionary entrepreneur, sustainability strategist, business mentor, and best-selling author, reshaping the future of conscious beauty. She is the founder of Head Case Hair Studio, one of Texas’s first fully sustainable salons, established in 2016 and now expanded into a second location in Kansas City, Missouri. Her leadership demonstrates how purpose-driven, eco-responsible business models can be both profitable and transformative.  As the founder of Innovative Beauty Distributors, Kelley has become a leading U.S. distributor and educator for NATULIQUE Certified Organic Beauty, bringing clean, ethical, European-standard products to American salons. Through her companies, she empowers professionals to build businesses that protect both people and the planet. Kelley is the best-selling author of The Conscious Beauty Revolution and Sustainable Salons: Beauty Without Compromise, influential works that guide salon owners and consumers toward cleaner, healthier, more sustainable lifestyles. She is also a Certified Business Coach supporting salon owners in adopting profitable green practices and building long-term, value-driven business models. In 2023, she launched the Sustainable Salon Summit, an industry-shifting event dedicated to advancing eco-innovation, clean ingredients, and leadership in sustainable beauty. Beyond sustainability, Kelley is deeply committed to mental-health advocacy. She founded The Lion’s Collective, a nonprofit dedicated to mental well-being and suicide prevention within the beauty community, providing resources and education in partnership with medical and mental-health professionals. Kelley’s mission is clear: to revolutionize the beauty industry through conscious leadership, sustainable innovation, and empowerment-driven business mentorship. Connect with her for insights on building resilient, purpose-driven companies that create a lasting impact for generations to come.