Kelley Swing

Member Since 2021

Kelley Swing

Owner CEO

Head Case Hair Studio

Dallas/Fort Worth Area

Kelley Swing is a visionary entrepreneur, business coach, and pioneer of sustainable beauty. Kelley founded the first sustainable salon in Dallas, Fort Worth, with her daughter Brandy Thorpe, who serves as Manager and Director of Education. The company was one of the first to use NATULIQUE Certified Organic Products in Texas. The pilot salon earned recognition for providing safe hair products without harsh chemicals or animal testing. Wanting to make a difference, Kelley started a sustainable distribution company Innovative Beauty Distributors, and salon business coaching, She's a Head Case. Innovative Beauty Distributors became an innovator in eco-friendly product distribution by being at the forefront of green beauty practices, helping salons grow their businesses sustainably through healthy alternatives.


  • Business Management
  • Business Consulting
  • Business Operations


November 16th, 2021

Sustainable Beauty: Why I Believe Green Is the New Black

The sustainable beauty trend has become even more popular during the pandemic.

October 29th, 2021

Eight Ways a Business Can Build Community by Leveraging User-Generated Content

To build a community of fans, you’ll need to hand them the reins.

October 18th, 2021

10 Ways to Leverage Awards and Accolades to Improve Your Online Brand

Celebrate your big win while also earning your audience’s trust.


Head Case Hair Studio

We are Innovative and Organic Hair pioneers, perfecting sustainable beauty methods for and with the most talented hair artists in Dallas, Fort Worth. We specialize in Color, Cuts, Blowouts, Special Occasion Hair & Makeup, Hair Extensions, and Full Body Waxing. November 2021, Head Case is awarded Green America's Business Certification from


  • Sustainability
  • Customer Service
  • Beauty