Kelley Swing

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Be yourself and be curious, and the right people will find you. In business, who you know is everything. That means building real connections — ones you can count on, that go beyond surface-level acquaintances — should be a high priority for professionals looking to advance in their careers or business. However, just networking likely won’t get you the kind of relationships you’ll need to succeed. To build real connections, follow the 16 tips outlined by the culture and business experts of Rolling Stone Culture Council and see why being intentional about your relationships can propel you forward far faster than just networking alone.

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Building a successful brand means understanding who you are and staying true to it. In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your brand, and those who create positive ones are likely to find more opportunities coming their way. But creating a personal brand isn’t as simple as some may think. It requires intentionality and a deep understanding of self to get started. Here, 14 leaders of Rolling Stone Culture Council share some of the other steps you’ll need to take if you want to build a successful personal brand, in life and in business.

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Resolve customer problems any time of year with these expert-recommended tips. The holidays can be a busy, stressful time for companies and customers alike. An influx of orders, too few staff and emotions running high can mean an increase in mistakes and dissatisfied customers. But these situations aren’t unique to the holiday season, and now that the new year is in full swing, businesses can step back and reflect on customer service lessons they can take with them throughout the rest of the year.  Below, the business leaders of Rolling Stone Culture Council discuss some of their top customer service lessons and the practices businesses can keep in mind when trying to find the best way to deal with an unhappy customer, no matter the season.

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Prime you and your business for a successful 2024 by taking these critical steps. The start of a new year can be the perfect time for business leaders to start fresh. Whether it’s reevaluating their processes, trying something new or finding ways to reengage their staff, employers can use this time to learn from any mistakes or successes of the previous year and set themselves up for a better year ahead. But to do so, they may want to consider the following advice from the members of Rolling Stone Culture Council first. Here, they each discuss one business goal they have for the new year and explain why other businesses might want to work toward the same goal if they want their business to succeed in 2024.

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Bettering your employees is the first step to bettering your company. Culture is ever-changing. Customer preferences and values surrounding hospitality, fashion, food, art, cannabis or any other sector of the culture space can seemingly shift at the drop of a hat — meaning those who work within those areas need to be ready to adapt just as quickly. One way business leaders can prepare their employees for such a need is to encourage them to learn and grow as professionals. With the right growth mindset, employees will be ready to tackle whatever challenge customers throw at them. But how should leaders go about it? Here, the business leaders of Rolling Stone Culture Council offer seven ways employers can encourage their employees to learn and grow in their careers, and discuss why it’s so important to do so for the betterment of themselves and the company.

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Generative AI might be just the tool you need to improve your business operations. Thanks to recent advancements in technology, businesses can access a myriad of tools and strategies to reach new realms of growth and efficiency. Among these transformative technologies, generative AI tools like ChatGPT are becoming increasingly commonplace, helping users quickly gather information and generate content. However, as with any emerging technology, users may not always understand the best way to leverage generative AI. Below, Rolling Stone Culture Council members share how they've used generative AI to assist in their business endeavors and how they recommend other leaders follow suit.

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Failure can be one of life's greatest teachers. At one time or another, every leader will experience some degree of professional failure. While the experience can be disappointing or frustrating, it can also serve as a powerful teacher, imparting valuable lessons that can shape one's views or career trajectory. If you've experienced failure in your professional journey, know that you're not alone — and you're not down for the count. Below, 12 members of Rolling Stone Culture Council share the biggest lessons they've learned from professional failure and the lasting impact of that hard-earned wisdom.

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Getting your team to work together often starts with you. In creative industries, an agile work culture helps create an environment which encourages the teamwork and collaboration necessary to come up with new and innovative ideas or thoughtfully expand on existing ones. Part of creating an agile work culture, however, is ensuring your team has what they need to collaborate effectively. To do so, you’ll need to take stock of your current work environment to find areas for improvement.  Whether it’s leading by example, offering full autonomy on projects or defining clear roles and expectations, there are a number of approaches you can take to nurture a collaborative environment — with some approaches less obvious than others. Here, the business leaders of Rolling Stone Culture Council offer their best tips for building an agile, collaborative work environment for your employees and why it’s so key to do so.

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How will this generation change the way we work?While every generation draws on their experiences to bring something new to the table, a truly digital-native generation such as Gen Z may have a major impact on the workforce moving forward. Growing up in the internet age has helped to shape both the skills and interests of this young generation, drawing them into disruptive technologies like AI as well as key social and environmental issues such as climate change. But these interests aren’t all they have to offer. Here, nine business leaders from Rolling Stone Culture Council each list one trait they think Gen Z is bringing to the workforce that perhaps other generations didn't have and discuss the potential impact this may have on the current work world at large.

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This generation is looking to support businesses that value ethics and authenticity. Gen Z, the generation born between 1997 and 2012, has become a highly sought-after demographic for marketers due to their significant purchasing power and influence. However, effectively targeting this generation requires a different approach than previous generations, and there are some common mistakes that companies are making. Below, Rolling Stone Culture Council members share what companies should avoid when marketing to Gen Z and why these practices can come across as inauthentic. By understanding these mistakes, companies can create more effective marketing strategies that resonate with this influential demographic.

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A leader’s mindset can make a huge difference in how well a business succeeds during times of uncertainty. The business world can often feel like a roller coaster with unpredictable ups and downs. While it's easy for business leaders to stay positive during the good times, it can be harder to keep that same attitude when the going gets tough. Cultivating the right mindset can help leaders better navigate challenges and have a greater appreciation for the victories. If you're looking for a boost of positivity, the members of Rolling Stone Culture Council share their tried-and-true strategies for staying positive no matter the external circumstances.

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A mentor’s advice can change the way you view yourself and your business. For those lucky enough to find one, a mentor can be an invaluable ally when starting a business. Their expert guidance and leadership can help provide you with the tools and knowledge you need to push past obstacles and build something truly sustainable. The members of Rolling Stone Culture Council have each had their own role models and mentors throughout their business journeys. Below, they each share the top lesson they learned from their mentor and how that lesson impacts the way they lead their businesses now.

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Let's work together to create a better tomorrow.

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The best advice often comes from those who have walked the same path. New businesses are opening all the time, often by first-time entrepreneurs. And while thorough research, planning and thoughtful decision-making can give you a good start in your entrepreneurial journey, nothing can prepare you for the true journey that lies ahead.  With business experience comes a great deal of wisdom, and those who have been in business for any length of time can tell you that learning always comes before success. So, to help get the next generation of business leaders set on the right path, the members of Rolling Stone Culture Council consider their own unique perspectives and share their best advice for those just starting out.

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It's 2022, and employees' expectations have changed with the times. As the world has changed in the past couple of years, so too have employees’ expectations about their work. Employees are putting their personal fulfillment and work-life balance first, which for many has meant changing roles, jobs or even entire career paths. But as the exodus of employees continues, many companies are left wondering how to retain their employees or attract new ones to take their place. Below, a panel of Rolling Stone Culture Council business leaders offer a list of perks they believe companies will need to offer if they want to improve their employee retention and gain the interest of new talent.

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When you feel like your creativity has dried up, these resources may get your thoughts flowing again. As many creative minds will tell you, creativity isn’t something that is just “always on.” Rather, creativity comes in waves, ebbing and flowing each day in what can often seem like random intervals. When you run a business that relies on innovation, however, it can be difficult to wait for inspiration to strike. To get your creativity flowing, you’ll need to seek out your own sources of inspiration. Below, a panel of Rolling Stone Culture Council experts share their own go-to sources of inspiration and how you can regain your own creativity by leveraging them yourself.

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The sustainable beauty trend has become even more popular during the pandemic.

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To build a community of fans, you’ll need to hand them the reins. User-generated content (UGC) by definition is that content which is created by fans of a particular brand or product. And when a brand features content created by the fans for the fans, it can encourage other users to generate content too, eventually leading to an engaged community of loyal customers. To properly ignite this chain of events, however, companies will have to put in some initial legwork. Below, a panel of Rolling Stone Culture Council members share ways in which their businesses build community around user-generated content and how any business can follow suit.

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Celebrate your big win while also earning your audience’s trust. Winning an award is a momentous occasion for any business or entrepreneur — and certainly cause to share with everyone you know. But this win doesn’t just have to be about celebration; it’s also a great opportunity to raise your brand’s status in the eyes of your customers. With these awards to back up your company’s credibility, potential customers will be more likely to view you as a quality, trusted source and be more willing to give you their business. But to truly leverage these accolades, you’ll first need to consider these tips recommended by the members of Rolling Stone Culture Council for how to use these awards to improve your online brand.