Kice Akkawi

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Prime you and your business for a successful 2024 by taking these critical steps. The start of a new year can be the perfect time for business leaders to start fresh. Whether it’s reevaluating their processes, trying something new or finding ways to reengage their staff, employers can use this time to learn from any mistakes or successes of the previous year and set themselves up for a better year ahead. But to do so, they may want to consider the following advice from the members of Rolling Stone Culture Council first. Here, they each discuss one business goal they have for the new year and explain why other businesses might want to work toward the same goal if they want their business to succeed in 2024.

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If you want your business to go viral, then apply these tips to go the extra mile. Whether it’s “going viral” or becoming “the talk of the town,” generating buzz around your business is essential if you want to grow your audience and, consequently, your bottom line. General marketing efforts are a good start; however, you'll need to do more to make a big name for your business. According to the business leaders of Rolling Stone Culture Council, the following 10 strategies can give your brand the boost it needs to really take off. Consider adopting one or more of these tactics to build buzz around your business, get your product in front of more consumers and increase your sales as well as your odds of success.

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With these tips, you can enjoy the holidays and feel productive at the same time. During the holidays, both your personal and professional to-do lists can often feel never-ending. With gatherings to attend, shopping to do, projects to wrap up and tasks to try to complete before you take off on PTO, finding a way to get it all done can seem impossible. To help ease your work-life balance during the busy holiday season, it’s key to get organized at work and put systems into place to help you bring your workload down to a more manageable level. To help, 11 business leaders from Rolling Stone Culture Council each discuss one tip they'd offer business leaders for how to tackle a long list of competing priorities during this time of year and get a little more enjoyment out of the festive season.

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Succeeding in business often means turning your fears into opportunities for growth. While it’s necessary to be confident in order to run a successful business, that doesn’t mean business leaders never have feelings of self-doubt or fear. Operations may be running smoothly one day and hit a major roadblock the next. An investor could turn down your pitch, or sales could suddenly take a turn for the worse. Any of these moments would naturally cause leaders to feel anxious about their abilities, but the best leaders know how to overcome those feelings and forge ahead. At times, the business leaders of Rolling Stone Culture Council have had their own doubts and fears to contend with. Here, they share how they tackled these feelings head on and how they became better leaders for having done so.

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Having the right material as a producer, DJ, musician or band can increase your chances of getting signed to a talent agency. 

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Cutting costs might mean adding smarter solutions. As the cost of doing business rises, more and more business leaders are looking for ways to save money across their operations. Whether it’s quick fixes like eliminating unused subscriptions and tech or more long-term plays like retaining loyal talent, there are seemingly limitless cost-cutting measures you can employ to give your budget a little more wiggle room. To offer up their own recommendations, the business leaders of Rolling Stone Culture Council outline the top money-saving tips that have worked for them and explain why other businesses should implement these strategies for themselves.

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Try out one of these expert-recommended tips for a more successful end of year. The holidays is arguably the most fast-paced season of the year for businesses, as customers are focused on getting great deals and finding the perfect gifts for their loved ones. For business leaders, it’s the perfect time to try to slow down and connect with customers on a different level — as well as remind them why they love your products or services.  Because determining how best to market your business during the holidays can require a little more creativity than perhaps other times of the year, eight members of Rolling Stone Culture Council chime in with their advice below. Consider implementing some of the following initiatives these business leaders found success with or use their ideas to inspire some holiday cheer of your own.

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If you’re planning a return-to-office mandate, it may not be easy to get everyone on board. Companies are continuing to mandate a return to the office — including, controversially, Zoom itself — and many employees are not happy about this push. For many employees, the work-from-home policy they enjoyed during the pandemic gave them the much-needed ability to balance their work and personal lives, and many found they were more productive at home than in the office. These benefits they hoped would continue into the future, so companies calling employees back to the office are naturally receiving some pushback.  To help get employees on board, company leaders will need to reconsider old policies and procedures and update their offices to suit the needs of employees today. Here, the leaders of Rolling Stone Culture Council outline these steps and discuss the importance of turning unhappy employees into happy ones.

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Booking a DJ/instrument combo with a saxophone, violin, trumpet or electric guitar can be very well received and provide positive feedback from guests.