FounderBright Ideas Only
Member Since October 2020
Kim Kaupe is a founder, keynote speaker, and one-of-a-kind teacher. From worldwide stages to her online courses, Kim’s mission of investing in yourself, supercharging your career and building your network has garnered the praise of corporate clients such as American Express, YPO, TEDx and LinkedIn. Her weekly live series, Coffee With Kim brings in experts, founders & leaders to share tips, tricks and strategies that help them excel. Additionally, Kim is a partner in a fan engagement agency, Bright Ideas Only, working with A-list properties such as Paul McCartney, Oprah, the NY Mets and Shawn Mendes to create marketing programs, new revenue streams and branding. You might recognize her from ABC’s hit primetime show, Shark Tank (securing offers from 4 out of 5 sharks!), from her role as a judge in the 2019 Miss USA pageant live on FOX, or from her various social media channels where she pushes out content daily. Previously she was named to Inc.’s 35 Under 35, Advertising Age’s 40 Under 40 and Forbes 30 Under 30.
A business’s best advertisement is a happy customer. Word-of-mouth has long been touted as one of the best ways to attract new customers. Prospective consumers want to know how your product or service can directly and positively impact their lives, and customer testimonials can clearly demonstrate that value. However, it can be challenging to build up a loyal base of advocates who will promote your business to their networks. To offer some actionable steps you can take, 11 members of Rolling Stone Culture Council explain a few strategies that have helped them create true product advocates and why they’ve been so effective for their businesses.
Launching your own business is a great way to influence serious change. With the economic turnover in 2020, many people who lost their jobs are now considering turning to entrepreneurship to get back on their feet. Starting a business is an exciting and empowering way to earn a living, and many who go down this path are drawn in by the promise of freedom and flexibility. However, entrepreneurship takes a lot of hard work, too, so it’s important to stay motivated and choose a field you know you’ll be passionate about for years to come. To help aspiring entrepreneurs stay focused and thrive, nine members of Rolling Stone Culture Council listed their reasons to start a business in the culture space this year and why.
For modern consumers, it’s no longer enough to simply sell a product. With the rise of social activism, customers are more interested now than ever in what the companies they support stand for. When you support a cause your customers believe in, you can create a loyal following of fans and do good at the same time. But not every business has a natural lean toward social causes, so how can they find a way to make their brand truly stand for something bigger? Below, members of Rolling Stone Culture Council share their tips for brands that want to be part of a movement and create real change for their customers.
Bright Ideas Only
Bright Ideas Only was created to get back to the basics. Taking clients, fans and communities back to the big (and little!) things that matter most: creating connections, igniting passion and sparking a-ha moments. Our clients come back time and time again for three reasons: genuine collaboration in an era of generic connection, the WHY behind our ideas and the (some say neurotic) attention to detail in our work. We’ve also been told we’re pretty fun but we’re not adding that as an official reason to the list (for now). CLIENTS WE CAN’T BELIEVE WE WON: Oprah Dolly Parton Star Wars Park Opening Phil Collins HOW WE’VE IMPRESSED OUR PARENTS: Guns ‘N Roses Paul McCartney Jimmy Buffett Bob Dylan EVENTS WE’VE BEEN WOWED BY: ACE Universe Boston Calling WW (formerly Weight Watchers) Stagecoach Music Festival