Entrepreneur & Branding ExpertPROCUSSION
Member Since February 2022
King Holder of Oceanside, CA is a former D1 football athlete turned entrepreneur. King is the Founder of PROCUSSION, the innovative recovery brand that created SURGE -- The World's First Dual-Head Massage Gun. King will be sharing his insights on topics such as business development, branding, cultural shifts, mental health, and more. When asked about his background, he says: "I'm from Oceanside, California. It’s one of those things where everyone from Oceanside has a certain level of toughness about them and we all grow up with deep pride for our city. I grew up in a small 2 bedroom, 1 bath apartment with 6 people — my parents and three other siblings (my younger sister would stay with us part-time). Money was always tight for us, so at a young age I started finding things to trade or flip on Craigslist — cars, video games, motorcyles, — you name it. Because of these challenges at a young age, I learned to become resourceful which really helped when I transitioned into business. I'm excited to share my insights and hopefully help others achieve their dreams." View the links below to see the most recent content King has created for Rolling Stone.
To appeal to your customers, you have to speak their language. Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice and messaging aren’t resonating with your audience, you may not be bringing in the amount of sales you need to sustainably grow your business. To ensure you’re not missing the mark, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they offer their top tips for sharpening your brand’s voice and communicating with customers in a way that they will identify with and appreciate.
Getting noticed in the increasingly crowded social media realm can be challenging, but there are a few effective strategies that can help. Social media is saturated with accounts for businesses and individuals alike, making it hard to get noticed. However, discoverability plays a large role in driving sales and attracting new customers. Though the task may seem daunting, an overhaul of your team's content creation may be necessary to expand your reach, whether this means shifting strategies or focusing on specific projects. To help, a group of Rolling Stone Culture Council experts share their best tips for businesses looking to boost discoverability on social media in 2023.
Tackling that "post-holiday slump" head-on is the best way to keep your team's morale and productivity up all year long. During the holidays, it's easy for teams to get swept up in the cheer and overall positive mood of the season. However, as the new year begins and the festivities have wound down, you and your employees may experience a dip in energy. While 12 months of holiday spirit might not be feasible (or even desired), there are plenty of ways leaders can maintain their team's good mood and upward momentum year-round. To help, the members of Rolling Stone Culture Council offer eight strategies for keeping up team morale at the beginning of the year and beyond.
With so many different people in any given industry, it's helpful to know how to identify the right individuals to network with. When you’re a business leader, connections that are made while networking can open doors to new opportunities and future collaborations. But knowing who to connect with and how to do so naturally can be a challenge, especially with so many potential ways to find and contact other professionals in your industry. To help you, a panel of Rolling Stone Culture Council experts share their top recommended strategies for how to find the right people to network with. Follow their advice so you can strategically make the right connections to help your business succeed.
Being deliberate and strategic about your content marketing efforts will yield far better results than a series of unrelated posts. Using social media or a blog to promote your brand isn't as simple as posting for the sake of it. Having a solid content strategy takes the guesswork out of what to publish and ensures that the content will resonate with your audience. Successful content strategies should consider the needs and demographics of your audience, the mission of your business, the purpose of publishing the content and more. Here, a panel of Rolling Stone Culture Council members share their No. 1 tips for creating an effective content strategy for your brand and why these tips work so well.
Launching a company in today's climate can be intimidating. With countless opinions and possible directions to go, taking a wrong turn is a very real concern.
PROCUSSION is an innovative recovery technology brand (Founded by King Holder) that is quickly becoming a staple for professional athletes and weekend warriors around the globe. PROCUSSION devices are designed to relieve pain & stiffness, improve mobility, enhance athletic performance, and much more. This young, yet revolutionary brand is credited with creating SURGE -- The World's First Dual-Head Massage Gun, and The PULSE Vibrating Massage Ball.