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King Holder

Entrepreneur & Branding ExpertPROCUSSION

Los Angeles, CA

Member Since February 2022

Skills

Business Development & Partnerships
Brand Design and Strategy
Team Leadership

About

King Holder of Oceanside, CA is a former D1 football athlete turned entrepreneur. King is the Founder of PROCUSSION, the innovative recovery brand that created SURGE -- The World's First Dual-Head Massage Gun. King will be sharing his insights on topics such as business development, branding, cultural shifts, mental health, and more. When asked about his background, he says: "I'm from Oceanside, California. It’s one of those things where everyone from Oceanside has a certain level of toughness about them and we all grow up with deep pride for our city. I grew up in a small 2 bedroom, 1 bath apartment with 6 people — my parents and three other siblings (my younger sister would stay with us part-time). Money was always tight for us, so at a young age I started finding things to trade or flip on Craigslist — cars, video games, motorcyles, — you name it. Because of these challenges at a young age, I learned to become resourceful which really helped when I transitioned into business. I'm excited to share my insights and hopefully help others achieve their dreams." View the links below to see the most recent content King has created for Rolling Stone.

Published content

TikTok vs. Instagram: Which Platform is Better for Going Viral?

article

Is TikTok still the champ, or does Instagram have a shot now with all its recent changes?

Mastering Leadership: 10 Rules to Becoming an Incredible Leader

article

Being a leader isn't about commanding authority; it's about fostering genuine connections, inspiring motivation, and building a thriving culture.

12 Steps Entrepreneurs Should Take if They Want to Succeed in the Culture Space

expert panel

You may have to adapt your current business plan. Much like technology, culture can change at the drop of a hat. People’s tastes, what’s “in” and “the next big thing” are constantly evolving, whether in reaction to current events or the latest innovation in a particular industry. Those entrepreneurs hoping to make it in this space must be able to thrive in a changing environment, adapting their business when it’s needed and sticking to the plan when it’s not.  But this isn’t the only way to get ahead in the culture space. According to the business leaders of Rolling Stone Culture Council, embracing the following habits can give hopeful entrepreneurs a leg up on the competition and ensure they find true success in the culture space and their overall careers.

Clear Your Mind: 6 Steps to Overcome The Negative Effects of Social Media and Pursue Your Dreams

article

With the right mindset and strategies, these challenges can be a thing of the past.

Seven Easy Ways to Make Your Customers Feel Valued

expert panel

A personal touch can go a long way toward making your customers happy. As their business grows, it’s all too easy for business owners to get swept up in the numbers and forget that there are real people behind their profits. If they want to continue to succeed, it’s key that they make their customers feel valued and that they truly care about them and their experience with the brand.  There are a multitude of ways to do this, from simply listening to customer feedback to providing excellent customer service, but it’s often a combination of methods that makes the biggest difference in how customers feel. Below, the business leaders of Rolling Stone Culture Council draw on their experiences working with customers to offer up seven of the top ways businesses can make customers feel valued and ensure they return to your business again and again.

Unlocking Sponsorship: 8 Things Brands Look for When Partnering with Athletes and Creators

article

As the landscape continues to evolve, embracing these principles will pave the way for enduring success in the realm of athlete marketing and social media.

Company details

PROCUSSION

Company bio

PROCUSSION is an innovative recovery technology brand (Founded by King Holder) that is quickly becoming a staple for professional athletes and weekend warriors around the globe. PROCUSSION devices are designed to relieve pain & stiffness, improve mobility, enhance athletic performance, and much more. This young, yet revolutionary brand is credited with creating SURGE -- The World's First Dual-Head Massage Gun, and The PULSE Vibrating Massage Ball.

Industry

Sports

Area of focus

Sports
Personal Health
Fitness