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Klee Irwin

Chairman and CEOIrwin Naturals Inc


Member Since December 2021


Theoretical Physics
Quantum Theory


Klee Irwin is the author of Pain Nation, physicist and director of Quantum Gravity Research as well as the CEO and Chairman of Irwin Naturals. He founded Irwin Naturals in 1994 and Quantum Gravity Research (QGR), a non-profit institute, in 2009. Irwin Naturals is an award-winning global natural supplement company providing alternative health and healing products sold in thousands of retailers ranging from Walmart to Whole Foods. Irwin Naturals is a long-time supporter of Vitamin Angels, which aims to provide lifesaving vitamins to mothers and children at risk of malnutrition thereby reducing preventable illness, blindness, and death and creating healthier communities. As the Director of QGR, Klee manages a dedicated team of mathematicians and physicists developing emergence theory. The mission of the organization is to discover the geometric first-principles unification of space, time, matter, energy, information and consciousness. Since 2009, the team has published numerous papers and journal articles laying out some of the mathematical building blocks and axiomatic ideas for this unification model. Outside of his work in physics and nutraceuticals, such as CBD, Klee is active in supporting students, scientists, educators and founders in their aim to discover solutions leading to high impact positive change in the world. He has supported and invested in a wide range of people, causes and companies including, Upworthy, Donors Choose, Moon Express, the X PRIZE Foundation, and Singularity University, where he is an Associate Founder. Klee is a southern California native who splits his time between his hometown of Los Angeles and his favorite place to be – Hana, Maui.

Published content

12 Areas of Marketing to Prioritize When Working on a Budget

expert panel

Even if you're short on cash, these 12 things will significantly boost your marketing efforts. When it comes to marketing your business, money isn’t everything. While having a large budget can certainly have a big impact on your efforts, there are many marketing activities that cost very little to implement, and even more that don’t cost anything at all. So for new or small businesses that have to operate on a shoestring budget, prioritizing the right marketing efforts can make all the difference. Below, a panel of Rolling Stone Culture Council experts share the areas of marketing they think are the most important to prioritize if you’re working with a tight budget and why those areas can give you the biggest bang for your buck.

Eight Entrepreneurs Share Their Best Tips for the Next Generation of Business Leaders

expert panel

The best advice often comes from those who have walked the same path. New businesses are opening all the time, often by first-time entrepreneurs. And while thorough research, planning and thoughtful decision-making can give you a good start in your entrepreneurial journey, nothing can prepare you for the true journey that lies ahead.  With business experience comes a great deal of wisdom, and those who have been in business for any length of time can tell you that learning always comes before success. So, to help get the next generation of business leaders set on the right path, the members of Rolling Stone Culture Council consider their own unique perspectives and share their best advice for those just starting out.

Eight Ways the Metaverse Could Affect Business in the Future

expert panel

These entrepreneurs predict we’ll see big changes in this virtual-first world. As the need for virtual solutions to everyday problems grows, so too does the interest in the metaverse — or a shared virtual world in which users can interact, play, experience and socialize much like they do in the real world. Businesses too are betting on the metaverse, with giants like Facebook rebranding to Meta in late 2021. But how exactly the metaverse will affect business as a whole is still up for debate and speculation. As leaders in their respective niches, the members of Rolling Stone Culture Council have reflected on their thoughts about the metaverse and, below, share their predictions for the ways they see this virtual world affecting business in the coming future.

Company details

Irwin Naturals Inc

Company bio

Irwin Naturals was founded in 1994 to simply provide great quality products to improve people’s health. Since then, we have grown the company and also our ambition! Grounded in a commitment to people and the planet, our dream now is to heal the world with plant medicine. Irwin Naturals is a successful and growing nutraceuticals (natural products and supplements) company with headquarters in the Silicon Beach area of Los Angeles. We are the leading producer of soft-gel based herbal formulas with products sold in over 100,000 doors, such as Vitamin Shoppe, Costco, RiteAid, Walmart, CVS, Sprouts, Fresh Thyme, many e-commerce sites, and directly on As a spirited powerhouse, we are one of the very few legacy companies that helped propel the industry to where it is today. We are currently expanding our healing mission into cannabis and mental health psychedelics and will be the first well-known brand to pioneer into these fast-growing, emerging markets. Our thriving team is innovative and entrepreneurial, with a collaborative energy to drive toward on-going successes. With health and wellness at the forefront of our company mission, we seek to attract, retain, and develop employees who share our commitment to innovate, advance, and lead. And so, with our audacious mission in mind, in August 2021, we became a publicly traded company on the Canadian Securities Exchange.



Area of focus

Health Food

Company size

51 - 200

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