Larry Dvoskin

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NFTs are a quantum shift for creators.

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Creating a mutually beneficial partnership means laying the groundwork for success upfront. When businesses partner together — whether for an ad campaign, product launch, promotion or any other reason — both should reap the rewards. But to ensure it’s a successful endeavor for all parties involved, there may be some necessary planning to do. While the process doesn’t need to be complicated, there are some important steps to be taken and considerations to be made before either business will feel satisfied. To shine some light on those steps, 13 members from Rolling Stone Culture Council list some of the key actions to take to make sure your next partnership is a successful one.

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As humans, we hunger for connection and meaningful interaction.

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Innovation across industries often signals big changes for our everyday culture. Continuous innovation is a hallmark of the modern business world. It can happen anywhere and in any industry, and it often results in a positive transformation of business processes and workflows. The culture space specifically has experienced a lot of transformation in recent years. As leaders in their respective fields, the members of Rolling Stone Culture Council are constantly looking for ways to leverage new innovations to improve their companies and bring value to their customers. Below, 11 of them share which upcoming industry innovations and subsequent changes they're most excited about and why.

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Free apps, tools and products still need to be highly appealing to entice users to keep coming back. When a platform is free, you might assume everyone will want to take advantage of it. However, if a customer isn't spending their hard-earned money on that tool or app, it can also be just as easy for them to forget about it. It can be difficult to encourage repeat engagement in the era of app overload, but there are a number of ways you can get users to engage with your business’s free platform. Below 11, members of Rolling Stone Culture Council shared the techniques that have worked for them. Follow their recommendations to build a loyal base of repeat users.

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The culture space is nuanced and unique and entering it doesn't always turn out exactly how you think. It’s easy to come into any business with preconceived ideas about that particular industry; however, many industries in the culture space are complex and ever-changing. Once you start to build a company, you’ll likely learn there’s much more to each industry than meets the eye.  Realizing you had misconceptions about your industry may lead you to rethink certain strategies and decisions about your business. Fortunately, it's rarely too late to change course based on the knowledge you learn from experience. Below, a panel of Rolling Stone Culture Council members shared some myths and misconceptions they had about their specific industries when they started out, and how those assumptions were later proven false.

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What is this new Clubhouse app, and why should I care?

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Launching your own business is a great way to influence serious change. With the economic turnover in 2020, many people who lost their jobs are now considering turning to entrepreneurship to get back on their feet. Starting a business is an exciting and empowering way to earn a living, and many who go down this path are drawn in by the promise of freedom and flexibility. However, entrepreneurship takes a lot of hard work, too, so it’s important to stay motivated and choose a field you know you’ll be passionate about for years to come. To help aspiring entrepreneurs stay focused and thrive, nine members of Rolling Stone Culture Council listed their reasons to start a business in the culture space this year and why.