Lisa Song Sutton

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For some, franchising is the right move. But for others, independent models can offer a better path.

expert panel

The difference between simply being seen online and truly being remembered often comes down to consistency, purpose and the ability to deliver meaningful value over time. Today's ubiquitous access to social media means every company has the tools to capture audience attention. But attention alone doesn’t create trust, loyalty or long-term influence, and lasting brand value requires far more than clicks, views or fleeting moments of virality. For leaders, creators and businesses alike, the challenge is shifting from short-term engagement to long-term identity. Below, Rolling Stone Culture Council members share how they distinguish between building a brand and chasing attention and why that distinction is critical for sustained success.

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There was a time when a veteran “transition story” meant: get hired, fit in to private sector, keep your head down. That story is aging out.

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Challenge yourself to learn every part of the business.

expert panel

Building a powerful network can help your business in more ways than one. Networking is not a new concept in the business world, and certainly not to the business professionals who are doing it. But for business owners, forging new connections with other businesses in the same space can often feel like trying to make friends with the competition, and knowing how or when to reach out might not come naturally. But building that network of support is key to long-term business success, and can be especially important during the first few years of growth. So to help demystify the networking process, the members of Rolling Stone Culture Council provided their best tips on how to do it right and how to ensure you’re building strong relationships for the long term.

expert panel

For these business leaders, hindsight is 20/20. Starting a business can be an intimidating undertaking, especially when it’s your first one. You’re often feeling imposter syndrome in full force, and no matter how much planning and research you do ahead of time, rarely does any aspect of business go how you’d expect.  Because of this fact, for many entrepreneurs, hindsight is 20/20. Now with established careers and businesses, they can better reflect on what may have gone wrong or what they could have done better when they first started out. Below, a panel of 14 Rolling Stone Culture Council members share the lessons they wish they had known when starting their businesses and how that knowledge may have helped them grow along the way.