Lisa Weser

Member Since 2021

Lisa Weser

Founder and CEO

Trailblaze

Columbus, Ohio Area

As the former head of U.S. Marketing Communications at AB InBev (Budweiser), Lisa made the pivot from Queen of Beers to The Cannabis Publicist™ in 2018. She founded Trailblaze, an elite cannabis communications agency, to bring a more sophisticated “big CPG” storytelling approach to a nascent industry. From the High Times to The New York Times, Lisa and her team put next-generation brands on the map with strategic, results-focused communications strategies and targeted mainstream media relations.


SKILLS

  • Marketing Communications
  • Public Relations
  • Brand Design and Strategy

RECENT CONTENT

December 1st, 2021

10 Elements of 'Viral' Content (and How to Create It Yourself)

Grabbing your audience’s attention starts with an intentional strategy.

November 17th, 2021

10 Ways Businesses Can Focus on Giving Back This Holiday Season

Running a business shouldn't always be about selling.

April 30th, 2021

12 Practical Ways to Forge New Connections When You're Battling Zoom Fatigue

Even if you're feeling video call burnout, there are ways to motivate yourself to connect in the digital world.

April 20th, 2021

15 Simple Ways to Help Your Employees Innovate (Even in Tough Times)

Your team may be stressed, but empowering them to experiment can keep them moving forward.


COMPANY INFO

Trailblaze

Trailblaze is an elite and highly specialized communications agency building a new generation of cannabis, psychedelic, and wellness brands. Our professional, seasoned team of strategists and media relations experts marry years of experience inside leading CPG corporations and creative agencies with deep expertise in legal cannabis, as well as emergent categories such as psychedelic medicine. The result is a highly specialized boutique practice wholly focused on supporting the unique needs of growing cannabis and wellness companies seeking to put their businesses on the map and capture the attention of mainstream consumers, retailers, and investors.


AREA OF FOCUS

  • Public Relations
  • Brand Marketing
  • Consumer Goods

INDUSTRY

Cannabis