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Lizandro Salazar's avatarPerson

Lizandro Salazar

President/ Co FounderArcataX Inc.


Member Since June 2021


Quality Control


From immigrant to surf bum to sustainability to cannabis. The journey has been long and GREAT. Too much more to add. Not enough words. Godspeed.

Published content

Feeling Stressed? 17 Ways Business Leaders Can Effectively Manage Their Mental Health

expert panel

Leadership can be stressful, but these simple practices can help business leaders better manage their mental health.  Leading a company can be an exhilarating and fulfilling experience, but it also comes with its fair share of challenges and pressures. When you’re a business leader, maintaining good mental health is crucial for both personal well-being and effective decision-making.  To that end, 17 Rolling Stone Culture Council members explore some proven strategies business leaders can employ to manage their mental health amid the challenging demands of their roles. From regular exercise to setting boundaries to seeking support and fostering a positive work culture, these strategies can encourage a healthier and more resilient approach to leadership.

How These Entrepreneurs Use Technology to Enhance Their Everyday Business Practices

expert panel

The latest tech isn’t just for your average consumer. In the modern world, it's not just consumers who use wearables, apps or software to better their lives. Entrepreneurs and business leaders are also able to leverage new technology to enhance their business practices and ultimately improve their everyday work. Whether it’s an easy-to-use software program or app, or a culture-wide adoption of technology to meet a growing need, tech solutions have the capability to change the way a business (and its people) function in a meaningful way. Below, a panel of Rolling Stone Culture Council members each share one way they use technology to better their businesses.

10 Simple Steps Toward Delivering a More Convenient Customer Experience

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Offering a top-notch customer experience is more important than ever, but you need the right strategies first. When designing a better customer experience, many organizations today are focusing on convenience. Whether it’s companies finding inventive ways to deliver their products or working to make their customers’ lives easier, convenience has a positive effect on customer satisfaction.  But to make sure you’re delivering the best overall experience, you’ll need to start with a few simple steps. Below, 10 Rolling Stone Culture Council members each shared one thing leaders can do to maximize convenience and create more happy customers.

Seven Ways to Encourage a More Agile Work Culture (and Why You Should)

expert panel

The only certainty about the future of work is change. An important part of an agile work culture is increasing flexibility in order to adapt to the changing needs of your employees. As the pandemic and its effect on the workforce have proven, change is inevitable and it’s important now more than ever for companies to adopt more agile practices and policies. Luckily, agile work cultures aren’t exclusive to any one industry, and any company at any time can start to build one. To help get you started, seven leaders from Rolling Stone Culture Council each suggest one step companies can take to build a more agile work culture and explain why it’s important to do in order to keep up with an ever-changing workforce.

Company details

ArcataX Inc.

Company bio

One of the early pioneers of legal cannabis extraction. Artisanal oils fresh from the North Coast of California. We harvest, extract, package and distribute. Award winning products. 1 st place Emerald Cup 2021 live resin cartridge. Our mission is to seek, explore, and re-define the world's best cannabis concentrates. We connect with craft farms and provide profit sharing opportunities which give the small companies access to a much larger industry of buyers and consumers. We donate 1% of our branded proceeds to local volunteer fire departments. We are embarking on a LEED certified 3 acre cannabis campus build out. 2 years out.



Area of focus

Brand Marketing
Quality Assurance

Company size

11 - 50

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Rolling Stone Culture Council is a vetted professional network of influential business leaders in the music, entertainment, media, food & beverage, fashion, sports, gaming and cannabis industries.