Lucinda Wright is leading the game-changing launch and expansion of of one-of-kind craft-brewed cocktails. Cask & Kettle is pioneering the creation of a new segment within the spirits industry (k-pod cocktails) and is, globally, first to market. Previously, Lucinda led the innovation, strategy, marketing, and sales practices at JPG Resources, a thriving consultancy that supports start-up and young, accelerated growth brands in the food & beverage industry. Prior to JPG Resources, she was the Director of Private Brand Innovation for Meijer (a major supercenter retailer) where she created the product development and global sourcing departments to support all food & beverage categories. She began her career at Kellogg Company in brand management. During her tenure, she rose to VP of Marketing and served in key leadership positions on large global brands as well as led the new product innovation team and played a key role in the acquisition of Kashi. Lucinda has both an MBA and BA from Michigan State University and has been awarded the Excellence in Marketing award from Michigan State University, an Effie award for excellence in advertising and received the Top 20 Best New Frozen Products of the Year from Supermarket Review.