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To appeal to your customers, you have to speak their language. Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice and messaging aren’t resonating with your audience, you may not be bringing in the amount of sales you need to sustainably grow your business. To ensure you’re not missing the mark, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they offer their top tips for sharpening your brand’s voice and communicating with customers in a way that they will identify with and appreciate.

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Help your team beat their winter blues by taking these important steps. Once the celebrations of the holiday season are over, it can be easy to fall into a slump upon your return to work. The merrymaking is over, and the cold, gloomy feel of winter sets in — not the best recipe for a motivated staff. And while the winter blues can hit anyone — even leaders — getting their teams reenergized and ready to tackle the year ahead is essential for leaders looking to hit their business goals and encourage a happy, healthy culture. However, boosting employee morale is about more than just throwing pizza parties. According to the business leaders of Rolling Stone Culture Council, taking the following eight steps can ensure you not only help employees find their motivation in the short term, but help cultivate positivity and an overall better work environment that will last throughout the year.

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This year could bring everything from cannabis-infused cocktails to better mental health solutions. While 2023 witnessed a major shift in generative AI use as well as movie lovers flocking back to the theater, trends are continuing to evolve as the world pushes forward into another year. Though it’s not easy to predict what kind of trends, innovations or inventions the year will bring, business leaders across industries are doing their best to ensure their companies stay on top of “the latest and greatest” while maybe introducing a few new trends themselves. In the culture space, industries such as fashion, art, media, music, tech and more are often leading the charge when it comes to changing preferences and setting trends. Here, seven business leaders in these spaces, and members of Rolling Stone Culture Council, offer up their best predictions for the trends of the coming year and the type of effect they think these trends will have on related businesses.

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How can we influence the shift toward a world that lives in harmony with the exponential technological progress we are making?

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Prime you and your business for a successful 2024 by taking these critical steps. The start of a new year can be the perfect time for business leaders to start fresh. Whether it’s reevaluating their processes, trying something new or finding ways to reengage their staff, employers can use this time to learn from any mistakes or successes of the previous year and set themselves up for a better year ahead. But to do so, they may want to consider the following advice from the members of Rolling Stone Culture Council first. Here, they each discuss one business goal they have for the new year and explain why other businesses might want to work toward the same goal if they want their business to succeed in 2024.

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If you want more customers, you have to ensure they feel represented in your marketing first. No matter whether they’re marketing a product or a service, companies have to appeal to what their audiences want. In today’s world, that means diversity. Customers like to see themselves in advertising, as it allows them to envision themselves using the particular product or service and to understand how it might benefit them specifically. But customers can’t feel represented if marketers aren’t considering diversity in the first place. While many companies have gotten on board with diversity, equity and inclusion (DEI) in their marketing, many others are still struggling to make the right changes. As business leaders in the culture space, the members of Rolling Stone Culture Council have advice to share when it comes to DEI. Here, they discuss eight ways business leaders can ensure they're being thoughtful about diversity, equity and inclusion in their marketing and why it's so important to do so.