Member Since October 2023
Skills
About
Amid the fast-paced world of public relations, Magen Baker stands tall as the Vice President of Brand Marketing at Bell +Ivy. Bringing a dynamic fusion of creative zeal and strategic acumen, Magen has been instrumental in orchestrating campaigns that resonate and make an impact. An alumnus of University of Texas, she began her journey navigating the multifaceted avenues of brand communication and quickly ascended the ladder due to her innate ability to understand market pulse and deliver beyond expectations. She understands that in both athletics and branding, success isn't just about the finish line but the journey and the story you craft along the way. Magen's approach to PR resonates with the same dedication and finesse she once displayed on the field, making her a pivotal force in shaping resonant and impactful brand stories.
![Magen Baker's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F689be274-8990-4be2-b935-9bfcd36c0415.png&w=128&q=75)
Magen Baker
Published content
![11 Ways to Combat 'Quiet Quitting' and Better Engage Your Employees](/profile/_next/image?url=https%3A%2F%2Fwww.rollingstone.com%2Fwp-content%2Fuploads%2F2024%2F08%2F11_ways_to_combat_quiet_quitting_and_better_engage_your_employees.jpg%3Fw%3D1600%26h%3D900%26crop%3D1&w=3840&q=75)
expert panel
If your employees have checked out, you should first take a close look at your company culture. Many employees seek fulfillment in their careers, hoping to be seen and understood by their employers, and given a chance to show off their skills and grow within their companies. However, many employees don’t feel they’re receiving this kind of treatment. In fact, “quiet quitters,” or those who are simply doing the bare minimum it takes to get by in their jobs, could make up around half of the U.S. workforce—a response that signals widespread issues with employee recognition and engagement. According to the business leaders of Rolling Stone Culture Council, the solution lies in treating your employees like the valuable team members they are, ensuring they have the opportunities and resources they need to succeed. To do so, they recommend following these 11 tips for reengaging employees and reigniting their passion for their careers.
![Seven Ways to Ensure DEI Remains an Important Part of Your Company Culture](/profile/_next/image?url=https%3A%2F%2Fwww.rollingstone.com%2Fwp-content%2Fuploads%2F2024%2F08%2Fseven_ways_to_ensure_dei_remains_an_important_part_of_your_company_culture.jpg%3Fw%3D1600%26h%3D900%26crop%3D1&w=3840&q=75)
expert panel
To keep DEI top of mind, you’ll need to make it more than just a goal. Diversity, equity and inclusion, or DEI, has become a major topic of discussion in the corporate world over the last few years, with companies looking to better represent their customer base and offer a more inviting environment and equitable opportunities to their employees. However, while some companies continue to lead the charge in implementing new DEI initiatives, others have slowed, or even completely stalled, their efforts. Whether it’s due to a lack of resources for these departments, unsustainable practices or a loss of motivation, some companies are finding it harder and harder to continue to build upon their DEI efforts with the same vigor they once had. However, there are still ways to ensure DEI remains an important part of your company culture and processes, even if you run into red tape. Here, seven business leaders from Rolling Stone Culture Council discuss some of the best practices any business can follow to keep diversity, equity and inclusion top of mind for teams at all levels of an organization.
![Six Metrics to Help You Determine the Success of a Social Media Campaign](/profile/_next/image?url=https%3A%2F%2Fwww.rollingstone.com%2Fwp-content%2Fuploads%2F2024%2F07%2Fsix_metrics_to_help_you_determine_the_success_of_a_social_media_campaign.jpg%3Fw%3D1600%26h%3D900%26crop%3D1&w=3840&q=75)
expert panel
Here are a few ways to track success you may not have thought of. When it comes to meeting your customers where they are, getting on social media is likely a good place to start. But while more and more customers are shifting their browsing and shopping habits to social media, tracking the effectiveness and ROI of a social media campaign can be tricky. Attempting to determine how much money was made from “likes” or “comments” isn’t as straightforward as other forms of marketing, and this can be a major struggle for social media teams trying to prove their success. However, money made isn’t the only way to define “success,” and there are other goals or milestones that may indicate customers are getting value from what you’re offering. If you’re struggling to find a return on one of your social media campaigns, consider tracking one of the following metrics, as suggested by the business leaders of Rolling Stone Culture Council. These key performance indicators may help you see your campaign in a whole new light.
![Ad Spend: Six Ways to Ensure You're Making Every Dollar Count](/profile/_next/image?url=https%3A%2F%2Fwww.rollingstone.com%2Fwp-content%2Fuploads%2F2024%2F07%2FRSCC-EPH-Ad_Spend_Six_Ways_to_Ensure_Youre_Making_Every_Dollar_Count.jpg%3Fw%3D1600%26h%3D900%26crop%3D1&w=3840&q=75)
expert panel
Make getting a return on your investment easier with these simple steps. Advertising, in one form or another, is necessary to get right if you want to properly market your product or service and get the word out to potential customers. However, because of factors such as the complexity of the customer’s journey and the creative strategy that goes into advertising, determining and ensuring a high return on your investment can be a difficult task. In this way, when you’re unsure whether the time and effort you put into your advertising strategy will yield the desired result, you have to be careful to make every dollar count. This ensures you don’t incur more costs than are absolutely necessary. So how can businesses be more mindful about their ad budgets? The business experts of Rolling Stone Culture Council recommend the following six steps. Here, they outline their top tips for making your ad dollars count and ensuring a high return when it can often be challenging to do so.
![Nine Ways Managers Can Motivate and Inspire Their Teams With Their Words](/profile/_next/image?url=https%3A%2F%2Fwww.rollingstone.com%2Fwp-content%2Fuploads%2F2024%2F06%2Fnine_ways_managers_can_motivate_and_inspire_their_teams_with_their_words.jpg%3Fw%3D1600%26h%3D900%26crop%3D1&w=3840&q=75)
expert panel
Expressing gratitude is just one way a leader can show they care. One of the many jobs of an effective leader is to inspire and motivate their teams to put forth their best effort and do good work. However, inspiring and motivating are made much more difficult when you aren’t sure exactly what to say. What words will lead your team to solve problems? Find their creativity? Nurture relationships with clients? According to the business leaders of Rolling Stone Culture Council, it’s not necessarily about the exact words you say so much as their meaning and your genuine feelings behind them. From acknowledging employee contributions to offering more autonomy, your words and their intent can have a powerful impact on your employees and the way they work. Try out the following nine suggestions and see what you can inspire your team to do.
![10 Bad Practices That Could Be Derailing Your Customer Service Efforts](/profile/_next/image?url=https%3A%2F%2Fwww.rollingstone.com%2Fwp-content%2Fuploads%2F2024%2F06%2F10_bad_practices_that_could_be_derailing_your_customer_service_efforts.jpg%3Fw%3D1600%26h%3D900%26crop%3D1&w=3840&q=75)
expert panel
Don’t let these blunders ruin your customer relationships. Poor customer service can have a big effect on a business’s ability to succeed. And while a smile and a helpful attitude can go a long way toward creating a positive experience for a customer, they aren’t the only aspects of customer service that need to be focused on. Whether it’s slow response times or even relying too heavily on customer self-help tools, there may be some practices you don’t even realize are hurting your relationships with your customers. Pinpointing your company’s bad practices is essential if you want to improve your customer service efforts and, as a result, the overall happiness of your customers. To get started, consider this list of bad practices that could be derailing your company's customer service efforts, courtesy of Rolling Stone Culture Council business leaders.
Company details
Bell + Ivy
Company bio
People first. Personal and team branding agency. We work to define your message and amplify your impact.