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Magen Baker

Vice President of Brand StrategyBell + Ivy

Los Angeles, CA

Member Since October 2023

Skills

Brand Awareness
Digital Marketing
Brand Development

About

Amid the fast-paced world of public relations, Magen Baker stands tall as the Vice President of Brand Marketing at Bell +Ivy. Bringing a dynamic fusion of creative zeal and strategic acumen, Magen has been instrumental in orchestrating campaigns that resonate and make an impact. An alumnus of University of Texas, she began her journey navigating the multifaceted avenues of brand communication and quickly ascended the ladder due to her innate ability to understand market pulse and deliver beyond expectations. She understands that in both athletics and branding, success isn't just about the finish line but the journey and the story you craft along the way. Magen's approach to PR resonates with the same dedication and finesse she once displayed on the field, making her a pivotal force in shaping resonant and impactful brand stories.

Published content

10 Bad Practices That Could Be Derailing Your Customer Service Efforts

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Don’t let these blunders ruin your customer relationships. Poor customer service can have a big effect on a business’s ability to succeed. And while a smile and a helpful attitude can go a long way toward creating a positive experience for a customer, they aren’t the only aspects of customer service that need to be focused on. Whether it’s slow response times or even relying too heavily on customer self-help tools, there may be some practices you don’t even realize are hurting your relationships with your customers.  Pinpointing your company’s bad practices is essential if you want to improve your customer service efforts and, as a result, the overall happiness of your customers. To get started, consider this list of bad practices that could be derailing your company's customer service efforts, courtesy of Rolling Stone Culture Council business leaders.

How to Create a Social Media Presence That Stands Up to the Competition's

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Cut through the noise by amplifying your unique story. Today, it seems that nearly everyone is on social media — and that includes businesses. With the majority of small businesses using social media to reach their audience, there’s a lot of competition when it comes to earning the attention of potential customers. This is why it’s so vital to find a way to stand out and cut through the digital noise. However, beyond creating viral videos or following the latest social media trend, there are a number of other, more meaningful ways to set your business apart. Here, nine business leaders from Rolling Stone Culture Council weigh in on some of the steps a business can take to ensure their social media presence stands out from the competition and engages their followers in a meaningful way.

11 Mistakes Businesses Commonly Make When It Comes to Public Relations

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Building the brand image you want starts with smart PR moves. In business — and especially the culture space — what the public thinks of your brand is everything. Do they find you trustworthy and reliable? Do they think of you as innovative, cool or luxurious? Controlling the narrative around your brand is key to ensuring you create the image you’re after — and to ensuring you’re reaching your desired target audience.  However, public relations is an art as much as it is a science, and many businesses that don’t have experience in this particular area can end up making mistakes that could damage their reputation in the short and long term. To avoid these same blunders, consider this list of common mistakes as outlined by the business leaders of Rolling Stone Culture Council. Below, they detail why these mistakes can be detrimental to your brand goals and advise what actions you should take instead.

10 Ways Marketers Can Boost Engagement Among Disengaged Customers

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The first step to reengaging a customer is to remember that they’re human. Whether it’s due to a lack of perceived value or just a lack of time and money, customers can often fall off the wagon when it comes to interacting with and purchasing from brands. And while some customers disengaging can be normal, companies may begin to worry once a pattern starts to emerge.  So what can they do to reengage those customers they seem to have lost? What’s the most effective method? Below, 10 business leaders of Rolling Stone Culture Council share their insights on the marketing “hacks” or strategies companies can use to boost engagement among disengaged customers and pique their interest once again.

14 Expert Tips for Building a Successful Personal Brand

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Building a successful brand means understanding who you are and staying true to it. In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your brand, and those who create positive ones are likely to find more opportunities coming their way. But creating a personal brand isn’t as simple as some may think. It requires intentionality and a deep understanding of self to get started. Here, 14 leaders of Rolling Stone Culture Council share some of the other steps you’ll need to take if you want to build a successful personal brand, in life and in business.

10 Lessons These Businesswomen Learned From Powerful Female Role Models

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Even the smallest advice can grow to have a big impact. In the business world, it’s not uncommon for aspiring entrepreneurs (and seasoned ones) to have someone they look up to or whom they hope to be like one day. While this person can often be a fellow entrepreneur or business leader, they can also be an everyday person — someone in their family, a friend or an inspiring acquaintance. Regardless of their role, their wisdom can have a profound effect on their ability to lead and have the confidence to do so. Below, 10 business leaders from Rolling Stone Culture Council share the lessons they’ve learned from powerful female leaders in their life or their industry, the impact those lessons had on them and why these lessons remain so important to them today.

Company details

Bell + Ivy

Company bio

People first. Personal and team branding agency. We work to define your message and amplify your impact.

Industry

Media

Area of focus

Digital Marketing
Public Relations
Event Production

Company size

11 - 50