Member Since January 2024
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About
Mario Naric is the Founder & CEO of Motif Labs, a leading brand house shaping Canada’s cannabis 2.0 market with a portfolio of iconic brands, including Boxhot (#1 vape brand in Canada), Rizzlers, DEBUNK and Boondocks. With an unwavering passion for creating exceptional products and a background in chemical engineering, Mario has grown Motif Labs into the retailer’s brand of choice, solidifying its position as a leader in Canada’s 2.0 cannabis market. Mario's cannabis journey began in 2017 when he founded Motif Labs with a vision to define high standards of excellence and to create products that leave a lasting impression. Mario has led Motif Labs to unparalleled success and profitability, holding the #1 Share of Market (SOM) spot in Vapes and #2 SOM in Infused Pre-rolls. Mario's hands-on leadership style and youthful energy infuse a unique vitality into Motif Labs. Guided by his passion, the company continues to push boundaries, creating products that exceed consumer expectations. Mario is known for his approachable demeanor and genuine commitment to making a difference. Mario and his wife live in London, Ontario.
Mario Naric
Published content
article
Mar 19, 2024
In Canada's cannabis industry, creating a standout brand for the next generation of consumers is one of the most exciting challenges for ambitious players.
expert panel
Scaling sustainably is all about the right timing. Running a business is all about taking risks, and so it may not always be clear when or how you should make a move. However, that doesn’t mean business is a guessing game. With data, personal experience or the experience of others at your disposal, you can make smart, educated decisions about the steps your business should take next. When it comes to scaling your business, though, timing is everything. Thankfully, there are signs you can watch for that will help you determine the best time to expand and the right speed of growth. Below, the business leaders of Rolling Stone Culture Council offer their guidance as they discuss seven signs that it may in fact be time to scale your business and what a leader should do upon noticing any of these signs.
Company details
Motif Labs
Company bio
Motif Labs is a leading brand house shaping Canada’s cannabis 2.0 market with a portfolio of iconic brands, including Boxhot (#1 cannabis vape brand in Canada), DEBUNK and Boondocks. With a focus on developing cannabis products that consumers love and demand, Motif is profitable and has acquired a 22 percent market share in the vape segment and 7.5 percent in the infused pre-rolls segment since its launch in 2017. Motif also provides contract manufacturing and white labelling services to cannabis businesses from its fully licensed extraction facility in Ontario, Canada. Founded by a team of scientists and engineers, Motif is the largest privately-owned cannabis business in Canada. https://motiflabs.ca