
Marissa Andrada
Culture Master, Kindness Catalyst & Chief Transformation OfficerMarissa Andrada
Skills
About
I transform organizations by guiding C-suite executives to define purpose and values and co-create their culture to unlock the capability of their people and grow the bottom-line of their business.

Marissa Andrada
Published content

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Culture doesn’t shift through good intentions alone. These leaders share what real inclusivity looks like behind the scenes. While inclusion is important in any business, it’s especially vital in the culture space, where the work plays a role in shaping trends, sparking conversations and generating overall visibility. When inclusivity is treated as an afterthought, companies not only jeopardize their brand’s place in culture, but they also risk falling out of step with the people they rely on the most: their employees and customers. Employees feel disconnected when their voices aren't reflected in decisions, while audiences tune out if a brand's messaging misses the mark. The most effective companies make inclusion a daily practice by asking the right questions, bringing more voices to the table and backing it up with action. Below, the members of Rolling Stone Culture Council share how (and why) to embed inclusivity into the fabric of your business.

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Not every promising offer is the right one for your business. Ask yourself the following questions to help you decide whether it's truly worth your time. Opportunities in the culture space can appear out of nowhere — an event invite, a partnership pitch or a shiny new business venture that seems too good to pass up. However, saying "yes" to everything without pause can stretch your resources thin, distract from your core mission or dilute your brand. Asking yourself the right questions at the right time can help you figure out whether an opportunity truly fits your goals, values and capacity. Below, members of Rolling Stone Culture Council share the smart, honest lines of inquiry they explore before making a commitment.

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Strong cultural networks are built on trust, generosity and authentic connection, rather than transactions. In the culture space, who you know often matters just as much as what you do. But that doesn’t mean relationship-building should feel transactional or opportunistic. The most successful and fulfilling connections are grounded in sincerity, shared values, and mutual support. To that end, Rolling Stone Culture Council members share their best advice for growing positive connections in the culture space. Whether you're an artist, entrepreneur, producer or creative executive, your career will benefit from cultivating genuine relationships that go beyond surface-level networking.

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Great service leaves a stronger impression than any discount or marketing campaign. Here’s how to offer it. Exceptional customer service doesn’t happen by accident — it’s the result of intentional decisions that prioritize listening, empathy and responsiveness at every level of a business. When done right, customer service builds lasting trust, drives referrals and gives your brand a competitive edge. Consistently delivering a high level of service takes more than just good instincts; it requires clear strategy and follow-through. Below, Rolling Stone Culture Council members share the specific steps they’ve taken to prioritize standout customer experiences.

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Those companies unwilling to change may find it difficult to keep up with evolving customer needs. The only true constant in the culture space is change. With fast-moving trends, quickly shifting consumer behaviors and often unexpected global events, the culture space can be difficult to navigate if you’re not willing to roll with the punches. The ability to pivot, rethink their strategy and embrace change often separates thriving companies from those that fall behind. If businesses want to succeed in this industry, they’ll need to make adaptability an important part of their strategy and company culture. To help, 11 business leaders from Rolling Stone Culture Council describe the importance of adaptability in their own companies and offer up their best tips for successfully implementing it into your own organization.

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Learning to slow down amid so much momentum can be a challenge in and of itself. The world of entertainment, media, fashion, the arts and more can be an exhilarating place to start a business. But owning a business in such a fast-moving, innovative industry can also come with its own set of challenges, and startups can often find themselves navigating a complex web of trends, gatekeepers and shifting audience expectations. To survive, it can help to consider the paths of the businesses that have already made it, having successfully overcome the struggles many entrepreneurs find themselves grappling with each day. Here, nine Rolling Stone Culture Council business leaders discuss some of the most common obstacles new businesses in their fields face and how they recommend leaping successfully to the other side.
Company details
Marissa Andrada
Company bio
Marissa founded her namesake People & Culture consultancy, channeling her 25 years of corporate leadership experience at world-class brands, including Chipotle, Starbucks and Kate Spade, to support leaders as they scale their respective businesses through building capability and empowering their people. Hyperfocused on creating and transforming culture, Marissa brings a unique perspective to leadership, cultural authenticity and workplace wellness, and has served over 1M employees throughout her career.