Member Since August 2024
Skills
About
My official titles are President and Partner at CMS Nashville, though I wear many hats. I truly believe fortune favors the bold, and if done well, branding can take a person farther than ever imagined in one’s career and in life. A big part of what I do is teaching others how to define and ultimately communicate their brand in memorable, inspiring, and engaging ways that will attract the right audience. With a BA in Marketing and Supply Chain Management in addition to my experience over the last 10 years, I have developed the skills and knowledge essential to delivering results. My passion for communication drew me to marketing, where I have worked with clients across a range of industries until finding my niche in sports and entertainment. Over the years I’ve had the pleasure of working with artists such as Carrie Underwood, P!nk, Kenny Chesney, Olivia Rodrigo, Eminem, Thomas Rhett, Saweetie, DJ Khaled, among many others. During my time at CMS I’ve had many opportunities to create integrated marketing campaigns across an array of platforms. Strategy & growth center my drive and they come to life as unconventional ideas with practical plans to get there. My passion for innovative marketing is accompanied by the thrill of success. Some of the more successful partnerships I have had the pleasure of working on include Luke Combs - Crocs, Marathon Petroleum - Kenny Chesney, Crumbl Cookies - Olivia Rodrigo, BetterHelp - Eminem, and Elf on the Shelf - The Backstreet Boys. It’s an exhilarating time to be alive where anyone with the drive can find a way to succeed and reach millions of people through various channels. When building a brand, one needs to identify the target audience and craft a story in such a way that it reaches and speaks to that audience as individuals. “Don’t tell me the moon is shining; show me the glint of light on broken glass,” is to me defining and articulating the story behind the brand and developing new ways to implement innovative marketing strategies that maximize reach. I believe analytical skills are not only a fundamental part of marketing excellence, but are also the building blocks of critical thinking throughout life.
Matthew Forster
Published content
expert panel
Don’t let a few roadblocks keep you from trying your hand at business ownership. No business is without its challenges. Even the most successful of companies today started out as simple ideas that had to be worked on and evolved over time. And with about 20 percent of businesses failing to make it past their first year, it’s not uncommon for the obstacles in the way of entrepreneurial success to become too difficult for aspiring business owners to overcome. In the culture space, where so much of a company’s success depends upon the trends and desires of the day, carving out a secure space in the market can be an even greater challenge. For those entrepreneurs willing to take the leap, the business leaders of Rolling Stone Culture Council discuss 10 key hurdles aspiring business owners will need to overcome if they want to succeed in the culture space today — and why doing so will make them stronger over time.
expert panel
Learn what it takes to turn your workplace into an environment where employees want to grow their careers. As new generations enter the workforce, a shift in employee expectations has challenged traditional approaches to retention. Offering competitive salaries is no longer enough — today’s employees want more from their workplace experience. This changing environment has made long-term employee retention feel increasingly difficult for many businesses. To help, Rolling Stone Culture Council members share what it takes to build a workplace where people want to stay and grow. Follow their recommendations to make your workplace a destination employees won’t want to leave.
expert panel
These strategies can make it easier to break through productivity blocks and accomplish more during your workday. With the constant barrage of emails, meetings and distractions, finding real focus and productivity in your workday can be challenging. Many professionals struggle to maintain momentum long enough to finish a project. However, the right techniques can help boost concentration and productivity on even the busiest of workdays. Here, 15 Rolling Stone Culture Council members share their favorite techniques for staying on track and explain why these strategies work so well in a busy work environment. From using time-blocking methods to taking strategic breaks, these tactics can help boost focus and efficiency, even when you're in a productivity slump.
Company details
CMS Nashville
Company bio
CMS Nashville is a 26 year old sports and entertainment marketing firm. Our focus is to generate measurable results for our clients' specific goals. CMs specializes in helping brands generate a positive return on investment through creating meaningful connections with their target audience.