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Maureen Smithey

Founder CastleWare Baby

Carlotta, CA 95528

Member Since December 2022




Maureen Smithey is the founder of CastleWare Baby, a D2C brand of soft knit sleep and play wear for infants and children, made exclusively with organic cotton. At the advent of the organic cotton clothing movement in the 1990's, she oversaw the product development and production for some of the country's first sustainable clothing lines. Maureen has been at the forefront of the slow fashion, Made in America movement for the past thirty years.

Published content

12 Ways to Show Your Commitment to DEI Beyond Your Hiring Practices

expert panel

A true commitment to DEI requires more than hiring a diverse group of workers.  In recent years, many companies have made public commitments to diversity, equity and inclusion (DEI) in the workplace. They've taken stock of their workforce, revamped their recruiting and hiring practices and worked to ensure their employees represent a wide range of backgrounds and life experiences. While making diverse hires is a good first step, that alone is not enough to show your workforce and the public that diversity, equity and inclusion are embedded in your company's values. Follow the advice of these Rolling Stone Culture Council members to ensure you are putting DEI into practice in every facet of your company culture and operations.

11 Ways to Turn Your Customers Into Brand Loyalists

expert panel

You can't necessarily buy brand loyalty, but you can earn it with the right customer experience and engagement tactics. Loyal customers are the cornerstone of any successful brand. They stick by a business through thick and thin and support its products or services above all others in the industry. Having this dedicated, repeat customer can be a stepping stone toward increased brand recognition and an increase in profits. However, it takes dedication and effort to convert a casual buyer into someone who sticks by your company for life. To help, a panel of experts from Rolling Stone Culture Council recommend some effective ways any business can turn everyday customers into brand loyalists.

Nine Ways to Help Your Business Get Noticed on Social Media

expert panel

Getting noticed in the increasingly crowded social media realm can be challenging, but there are a few effective strategies that can help. Social media is saturated with accounts for businesses and individuals alike, making it hard to get noticed. However, discoverability plays a large role in driving sales and attracting new customers. Though the task may seem daunting, an overhaul of your team's content creation may be necessary to expand your reach, whether this means shifting strategies or focusing on specific projects. To help, a group of Rolling Stone Culture Council experts share their best tips for businesses looking to boost discoverability on social media in 2023.

Eight Ways to Maintain Your Team's Momentum in the New Year

expert panel

Tackling that "post-holiday slump" head-on is the best way to keep your team's morale and productivity up all year long. During the holidays, it's easy for teams to get swept up in the cheer and overall positive mood of the season. However, as the new year begins and the festivities have wound down, you and your employees may experience a dip in energy. While 12 months of holiday spirit might not be feasible (or even desired), there are plenty of ways leaders can maintain their team's good mood and upward momentum year-round. To help, the members of Rolling Stone Culture Council offer eight strategies for keeping up team morale at the beginning of the year and beyond.

Building Your Network? How to Find the Right People to Connect With

expert panel

With so many different people in any given industry, it's helpful to know how to identify the right individuals to network with. When you’re a business leader, connections that are made while networking can open doors to new opportunities and future collaborations. But knowing who to connect with and how to do so naturally can be a challenge, especially with so many potential ways to find and contact other professionals in your industry. To help you, a panel of Rolling Stone Culture Council experts share their top recommended strategies for how to find the right people to network with. Follow their advice so you can strategically make the right connections to help your business succeed.

E-Commerce Is Possible for Digital Nomads


After three years of being footloose and fancy-free, what I’ve learned is that running a successful e-commerce business on the road is a lot like successful travel itself.

Company details

CastleWare Baby

Company bio

After working in the clothing manufacturing industry for many years, Maureen Smithey dreamt of creating garments that would reflect her values of respect for people and our environment. A line of unique, ethically made organic pajamas and clothing for babies, toddlers and children that are designed with comfort and movement in mind. A line that is well made and uses only the highest quality, made in the USA organic cotton knit fabrics. Since 2008, we at Castleware Baby have stayed true to that vision by manufacturing a complete line of organic cotton sleepers, sleeping bags and pajamas for babies and children to size 8. We remain committed to using the finest fabrics, manufacturing from start to finish in the USA and designing for real families, well built pajamas and sleepers that hold up to the test of time. We focus on classic designs in high-quality fabrics that feel good next to the skin. We combine functionality with comfort. We believe that pajamas should last long enough to be passed down to a little brother or sister. Our customers agree! At Castleware Baby, we are dedicated to keeping children safe, warm and comfortable at night so that the entire family sleeps better.



Area of focus

Direct Sales

Company size

Myself only

This member is no longer active.

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