Maureen  Smithey

Member Since 2022

Maureen Smithey


CastleWare Baby


Maureen Smithey is the founder of CastleWare Baby, a D2C brand of soft knit sleep and play wear for infants and children, made exclusively with organic cotton. At the advent of the organic cotton clothing movement in the 1990's, she oversaw the product development and production for some of the country's first sustainable clothing lines. Maureen has been at the forefront of the slow fashion, Made in America movement for the past thirty years.


  • Entrepreneur
  • Fashion
  • Manufacturing


February 16th, 2023

12 Ways to Show Your Commitment to DEI Beyond Your Hiring Practices

A true commitment to DEI requires more than hiring a diverse group of workers. 

February 9th, 2023

11 Ways to Turn Your Customers Into Brand Loyalists

You can't necessarily buy brand loyalty, but you can earn it with the right customer experience and engagement tactics.

February 7th, 2023

Nine Ways to Help Your Business Get Noticed on Social Media

Getting noticed in the increasingly crowded social media realm can be challenging, but there are a few effective strategies that can help.

January 31st, 2023

Eight Ways to Maintain Your Team's Momentum in the New Year

Tackling that "post-holiday slump" head-on is the best way to keep your team's morale and productivity up all year long.


CastleWare Baby

After working in the clothing manufacturing industry for many years, Maureen Smithey dreamt of creating garments that would reflect her values of respect for people and our environment. A line of unique, ethically made organic pajamas and clothing for babies, toddlers and children that are designed with comfort and movement in mind. A line that is well made and uses only the highest quality, made in the USA organic cotton knit fabrics. Since 2008, we at Castleware Baby have stayed true to that vision by manufacturing a complete line of organic cotton sleepers, sleeping bags and pajamas for babies and children to size 8. We remain committed to using the finest fabrics, manufacturing from start to finish in the USA and designing for real families, well built pajamas and sleepers that hold up to the test of time. We focus on classic designs in high-quality fabrics that feel good next to the skin. We combine functionality with comfort. We believe that pajamas should last long enough to be passed down to a little brother or sister. Our customers agree! At Castleware Baby, we are dedicated to keeping children safe, warm and comfortable at night so that the entire family sleeps better.


  • Children
  • Baby
  • Direct Sales