Meg He

Member Since 2020

Meg He

Co-founder and co-CEO


New York City Area

My passion is creating meaningful integrated experiences between technology, people and brands, as well as being a business leader of high performing e-commerce, marketing and technology organizations. I am an investor turned operator with experience growing digital-first brands, also skilled in entrepreneurship, the future of retail, women in technology, cultural diversity (especially LGBTQ+), entrepreneurial organizations, growth marketing, customer acquisition, brand marketing, SEM, affiliate marketing and email marketing. With my co-founder, I was named on the Forbes 30 Under 30 list for Retail and E-commerce and also as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs. ADAY has been named by Fast Company as one of the World’s Most Innovative Companies and one of Business Insider’s Female Founded Startups to Watch. Previously, I led marketing and growth efforts at Poshmark and Goldman Sachs. I am also a champion of women’s issues and diversity initiatives (especially Asian and LGBTQ+). I graduated from Oxford University with a BA in Economics and Management and hold an MBA from Stanford University. Previous speaking engagements include TechWeek, Ellevate, Asian Women in Business, and StartOut, Stanford, Chicago Booth, NYU, School of Visual Arts, Verizon, New Museum, the Wing, Highline Ballroom, OATH, Berlin Cameron, Ascend Inspiring Across Generations. I have also been featured in publications and TV, including the New York Times, Wall Street Journal, Forbes, Vogue, Fast Company, Cheddar and the Financial Times. I'm interested in Board positions, speaking opportunities and advisor roles.


April 5th, 2021

11 Effective Ways to Turn Your Customers Into Loyal Product Advocates

A business’s best advertisement is a happy customer.

March 12th, 2021

11 Ways to Make Your Brand Stand for Something Bigger

For modern consumers, it’s no longer enough to simply sell a product.



We value time and experiences above all else and sometimes, feel overwhelmed with the amount of *stuff* in the world. We want to do more, own less and spend time on the things and people that matter to us. We were brought together by this love of simplicity. As a team, we embrace being international citizens — our founders Meg (yoga teacher) and Nina (former competitive gymnast) were born in Beijing and Frankfurt, eventually connecting in London and moving together to New York.