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Michael Klein

CEOcannabisMD

New York, NY

Member Since December 2020

Skills

Digital Media
Content Strategy
Start-Up CEO

About

Michael Klein has a background in consumer entertainment, digital media, and commerce. He possesses deep knowledge and experience in identifying and scaling new audiences using the most nascent technology and storytelling methods across a multitude of platforms. He has been part of some of the most iconic media brands in the world including MTV, Condé Nast, Sundance, and Warner Bros. Discovery. Klein is the CEO of cannabisMD, the global authority on medical cannabis and CBD. The company addresses the needs of underserved audiences in the cannabis and CBD market by integrating technology, data, and e-commerce to unlock and engage emerging consumer segments. Most recently, Klein was CEO of Trees Corporation, a publicly-traded next-now cannabis retail chain at the intersection of content, community, and commerce. Trees acquired Klein’s previous cannabis venture, Miraculo Inc.

Published content

Stop the Scroll: 12 Tips to Make Attention-Grabbing Videos

expert panel

The key to making your business stand out lies in how well you know your viewers. Whether you’re creating a video ad or an educational "how-to" video for your business, there are just some creative tactics that seem to lend themselves well to the video format. Taking advantage of these tactics is critical in an age where getting someone to stop scrolling through their social media feed is key to getting your business noticed. So what can you do to stop the scroll? Here, 12 business leaders from Rolling Stone Culture Council discuss their best tips for creating something that will make viewers stop scrolling, engage with your video and, ultimately, become a patron of your brand.

Nine Ways to Ensure Successful Brainstorming Sessions With Your Team

expert panel

Good ideas start with open-minded teams. While any one person can be a particularly good problem solver or a master of creativity, leveraging the power of a group and the multiple minds within it can often unleash some of your company’s best ideas. However, when not handled in the right way, what could have been a productive brainstorming session can easily turn into a quiet room or an argument among colleagues.  To ensure your team’s next round of brainstorming yields promising results, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they share their insights on how to open your team’s minds, encourage them to speak up and generate thoughtful, actionable ideas.

Solopreneurs: 10 Tips for Building Your Brand From the Ground Up

expert panel

Before you tackle your business alone, consider this advice first. Running a business on your own comes with an abundance of benefits — the ability to determine your own schedule, the freedom to make decisions based on your own ideas and the opportunity to work on whatever projects you find interesting. However, being a solopreneur or solo creator also means you’re the only one responsible for starting and growing your company, which can be a lot of pressure for one person to handle. As business leaders, the members of Rolling Stone Culture Council are familiar with what it takes to build a brand from the ground up. Below, they each offer up one tip for solopreneurs and creators looking to start their own brands, grow them and succeed as leaders in the culture space.

How Business Leaders Can Help Their Teams Learn and Grow (and Why They Should)

expert panel

Bettering your employees is the first step to bettering your company. Culture is ever-changing. Customer preferences and values surrounding hospitality, fashion, food, art, cannabis or any other sector of the culture space can seemingly shift at the drop of a hat — meaning those who work within those areas need to be ready to adapt just as quickly. One way business leaders can prepare their employees for such a need is to encourage them to learn and grow as professionals. With the right growth mindset, employees will be ready to tackle whatever challenge customers throw at them. But how should leaders go about it? Here, the business leaders of Rolling Stone Culture Council offer seven ways employers can encourage their employees to learn and grow in their careers, and discuss why it’s so important to do so for the betterment of themselves and the company.

Eight Ways to Improve Your Brand's Storytelling

expert panel

Mastering the art of storytelling can increase your odds of overall success. The story a company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of camaraderie or build subject matter authority, the way you communicate your message will often determine how successful you are as a business. In this way, your ability to weave a narrative into your brand messaging should be a skill you are always looking to improve upon. As business leaders themselves, the members of Rolling Stone Culture Council have experience sharing the stories of their own brands. Here, they offer their help by recommending their top tips for how to improve your storytelling to better communicate your brand’s message to your intended audience.

Learning From Failure: 12 Leaders Share Their Hard-Earned Lessons

expert panel

Failure can be one of life's greatest teachers. At one time or another, every leader will experience some degree of professional failure. While the experience can be disappointing or frustrating, it can also serve as a powerful teacher, imparting valuable lessons that can shape one's views or career trajectory. If you've experienced failure in your professional journey, know that you're not alone — and you're not down for the count. Below, 12 members of Rolling Stone Culture Council share the biggest lessons they've learned from professional failure and the lasting impact of that hard-earned wisdom.

Company details

cannabisMD

Company bio

cannabisMD is the leading non-advocacy destination for consumers exploring wellness, healing, and healthy living through CBD and medical cannabis. A team of doctors, experts, and journalists provide authoritative advice; medical, and lifestyle news, along with compelling personal stories. askCMD.com is a marketplace designed to help consumers navigate the clutter and confusion of the CBD market and surface the right products for their needs. And soon, the cannabisMD Telehealth and Practitioner Directory will connect consumers with a network of vetted experts in their area. cannabisMD is here to advance consumer understanding of medical cannabis and CBD and debunk false stories and claims. We are the platform for thought leaders in the cannabis space and elevate the work of medical experts and responsible entrepreneurs at the forefront of the cultural conversation. Our goal is to empower individuals to make smart, educated choices about integrating CBD and medical cannabis into their lifestyles.

Industry

Media

Area of focus

Digital Media
Cannabis
Media and Entertainment

Company size

2 - 10