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Michael Klein

CEOcannabisMD

New York, NY

Member Since December 2020

Skills

Digital Media
Content Strategy
Start-Up CEO

About

Michael Klein has a background in consumer entertainment, digital media, and commerce. He possesses deep knowledge and experience in identifying and scaling new audiences using the most nascent technology and storytelling methods across a multitude of platforms. He has been part of some of the most iconic media brands in the world including MTV, Condé Nast, Sundance, and Warner Bros. Discovery. Klein is the CEO of cannabisMD, the global authority on medical cannabis and CBD. The company addresses the needs of underserved audiences in the cannabis and CBD market by integrating technology, data, and e-commerce to unlock and engage emerging consumer segments. Most recently, Klein was CEO of Trees Corporation, a publicly-traded next-now cannabis retail chain at the intersection of content, community, and commerce. Trees acquired Klein’s previous cannabis venture, Miraculo Inc.

Published content

How Business Leaders Can Help Their Teams Learn and Grow (and Why They Should)

expert panel

Bettering your employees is the first step to bettering your company. Culture is ever-changing. Customer preferences and values surrounding hospitality, fashion, food, art, cannabis or any other sector of the culture space can seemingly shift at the drop of a hat — meaning those who work within those areas need to be ready to adapt just as quickly. One way business leaders can prepare their employees for such a need is to encourage them to learn and grow as professionals. With the right growth mindset, employees will be ready to tackle whatever challenge customers throw at them. But how should leaders go about it? Here, the business leaders of Rolling Stone Culture Council offer seven ways employers can encourage their employees to learn and grow in their careers, and discuss why it’s so important to do so for the betterment of themselves and the company.

Eight Ways to Improve Your Brand's Storytelling

expert panel

Mastering the art of storytelling can increase your odds of overall success. The story a company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of camaraderie or build subject matter authority, the way you communicate your message will often determine how successful you are as a business. In this way, your ability to weave a narrative into your brand messaging should be a skill you are always looking to improve upon. As business leaders themselves, the members of Rolling Stone Culture Council have experience sharing the stories of their own brands. Here, they offer their help by recommending their top tips for how to improve your storytelling to better communicate your brand’s message to your intended audience.

Learning From Failure: 12 Leaders Share Their Hard-Earned Lessons

expert panel

Failure can be one of life's greatest teachers. At one time or another, every leader will experience some degree of professional failure. While the experience can be disappointing or frustrating, it can also serve as a powerful teacher, imparting valuable lessons that can shape one's views or career trajectory. If you've experienced failure in your professional journey, know that you're not alone — and you're not down for the count. Below, 12 members of Rolling Stone Culture Council share the biggest lessons they've learned from professional failure and the lasting impact of that hard-earned wisdom.

Nine Steps You Can Take to Set Your Company Apart From the Competition

expert panel

Standing out isn’t just about having the best idea. In a world saturated by millions of businesses all claiming to have the perfect solution to whatever problem consumers have, trying to find ways to make your own business rise above the noise can seem like an impossible endeavor. However, even businesses with fierce competition can find ways of standing out — with the right strategy, of course. To truly get your business noticed and to amass a large following of devoted customers, you’ll need to think thoughtfully about your customers, their needs and what your business can provide that no other business can. To help get you started, nine business leaders from Rolling Stone Culture Council share their insights on differentiating your company from the competition and recommend a few steps you should remember to take to help ensure your success.

11 Easy Actions to Enhance Your Website’s SEO

expert panel

Unleash the power of simple SEO tactics. A strong online presence is paramount for small businesses seeking to thrive and stay competitive. While navigating the intricacies of search engine optimization (SEO) might seem daunting, implementing some simple yet highly effective tactics can significantly improve a small business's website visibility and search ranking. Here, Rolling Stone Culture Council members explore a handful of easy actions small businesses can take to enhance their website's SEO and attract more organic traffic. By understanding the importance of these strategies and how they positively impact search engine algorithms, small-business owners can strategically position themselves for success in the virtual realm.

How to Nurture a Collaborative Environment That Will Allow Your Team to Thrive

expert panel

Getting your team to work together often starts with you. In creative industries, an agile work culture helps create an environment which encourages the teamwork and collaboration necessary to come up with new and innovative ideas or thoughtfully expand on existing ones. Part of creating an agile work culture, however, is ensuring your team has what they need to collaborate effectively. To do so, you’ll need to take stock of your current work environment to find areas for improvement.  Whether it’s leading by example, offering full autonomy on projects or defining clear roles and expectations, there are a number of approaches you can take to nurture a collaborative environment — with some approaches less obvious than others. Here, the business leaders of Rolling Stone Culture Council offer their best tips for building an agile, collaborative work environment for your employees and why it’s so key to do so.

Company details

cannabisMD

Company bio

cannabisMD is the leading non-advocacy destination for consumers exploring wellness, healing, and healthy living through CBD and medical cannabis. A team of doctors, experts, and journalists provide authoritative advice; medical, and lifestyle news, along with compelling personal stories. askCMD.com is a marketplace designed to help consumers navigate the clutter and confusion of the CBD market and surface the right products for their needs. And soon, the cannabisMD Telehealth and Practitioner Directory will connect consumers with a network of vetted experts in their area. cannabisMD is here to advance consumer understanding of medical cannabis and CBD and debunk false stories and claims. We are the platform for thought leaders in the cannabis space and elevate the work of medical experts and responsible entrepreneurs at the forefront of the cultural conversation. Our goal is to empower individuals to make smart, educated choices about integrating CBD and medical cannabis into their lifestyles.

Industry

Media

Area of focus

Digital Media
Cannabis
Media and Entertainment

Company size

2 - 10