Member Since 2020
New York City Area
Michael Klein has a background in consumer entertainment, digital media, and retail. He possesses deep knowledge and experience in identifying and scaling new audiences using the most nascent technology and storytelling methods across a multitude of platforms. He has been part of some of the most iconic media brands in the world including MTV, Condé Nast, Sundance, and Warner Bros. Discovery. Klein is the CEO of cannabisMD, the global authority on medical cannabis and CBD. The company addresses the needs of underserved audiences in the cannabis and CBD market by integrating technology, data, and e-commerce to unlock and engage emerging consumer segments. Most recently, Klein was CEO of Trees Corporation, a publicly-traded next-now cannabis retail chain at the intersection of content, community, and commerce. Trees acquired Klein’s previous cannabis venture, Miraculo Inc.
It's not enough to simply define your brand mission — you have to live it every day.
You can't necessarily buy brand loyalty, but you can earn it with the right customer experience and engagement tactics.
There's a lot of commercial "noise" during the busy holiday season, but these strategies can help your business stand out.
Your followers can be a huge source of creative and engaging content for your brand if you know how to ask for it.
Despite rising costs, there are some simple, clever strategies that can save your business money in the long run.
Any employee who interfaces with customers should have the right skills to properly and effectively represent your brand.
Carving out your niche is only the first step in launching a successful business.
The key to modern employee retention really isn’t a secret at all.
There are countless lifestyle brands on the market today, so you'll need the right elements to stand out as a memorable one.
A diverse workforce doesn't happen accidentally — you need the right recruiting strategies to bring different types of candidates in the door.
Staying autonomous as your business scales up requires a strong understanding of yourself and your mission — and trust in your team to carry out that mission.
If you're looking into affiliate marketing programs, make sure you understand these essential steps to success.
There's always room for more creators and artists — you just have to know how to market yourself.
Before you commit to a business partner, make sure they bring the right skills and traits to the table.
A leader’s mindset can make a huge difference in how well a business succeeds during times of uncertainty.
The key to differentiating yourself in the market is identifying and developing a strong brand identity.
If innovation is your goal, you need creativity to flow freely throughout your organization.
Content creators have high earning potential in today's market, but they'll need to keep up with new trends as the industry evolves.
Increasing customer happiness means you’ll gain increased loyalty and sales as a result.
These tips can help you level up your social media game, regardless of industry.
Tech's impact now will likely change how businesses move forward in the future.
Starting off in these locations can give businesses a better chance at success.
With the right strategy, your business can reach a whole new audience.
The popular social media platform offers a unique opportunity for marketers.
The key is to address the overwhelm early and to find manageable solutions.
It'll take more than a little convincing to show your customers your business is the "real deal."
Building a powerful network can help your business in more ways than one.
When you feel like your creativity has dried up, these resources may get your thoughts flowing again.
Your response will say a lot about your company.
Your employees can have valuable insights, so it’s important they have an opportunity to share them.
The new year has the potential to spark major innovation across various industries.
Sometimes scaling quickly isn't the best path forward.
You can’t grow your business without facing a few obstacles along the way.
When your task list becomes overwhelming, try one of these methods for prioritization.
When dealing with cause marketing, it’s important to promote honesty and legitimacy.
By using tech intentionally, you can improve your business and the niche in which it operates.
These brands are great examples of how to tell your story right.
Creating a mutually beneficial partnership means laying the groundwork for success upfront.
The demand for content has never been higher, but to stand out, you need to provide real value to your audience.
Coming up with an idea can be challenging, but following the right steps can get you there faster.
If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine.
Stories, Reels and TikToks can be great ways to connect with your audience and highlight your brand.
As consumer trust in corporations wanes, it's up to culture businesses to lead the way in authenticity and transparency.
Leaders in the culture space have a unique opportunity to shine a light on the underrepresented groups they serve.
Your team may be stressed, but empowering them to experiment can keep them moving forward.
Consumer needs and values shifted quickly and dramatically in response to the pandemic.
In the culture space, taking risks is necessary if you want to reach new heights.
cannabisMD is the leading non-advocacy destination for consumers exploring wellness, healing, and healthy living through CBD and medical cannabis. A team of doctors, experts, and journalists provide authoritative advice; medical, and lifestyle news, along with compelling personal stories. askCMD.com is a marketplace designed to help consumers navigate the clutter and confusion of the CBD market and surface the right products for their needs. And soon, the cannabisMD Telehealth and Practitioner Directory will connect consumers with a network of vetted experts in their area. cannabisMD is here to advance consumer understanding of medical cannabis and CBD and debunk false stories and claims. We are the platform for thought leaders in the cannabis space and elevate the work of medical experts and responsible entrepreneurs at the forefront of the cultural conversation. Our goal is to empower individuals to make smart, educated choices about integrating CBD and medical cannabis into their lifestyles.