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Michael Newman

Co-CEO and Director of MarketingThe Bureau of Small Projects

San Marcos, CA

Member Since August 2021

Skills

Product Management
Product Marketing
Digital Marketing

About

Big brand experience put to work for small business, nonprofits and startups. Everyone on our team has Fortune 500 and Big Brand experience. We leverage their branding, web development and marketing skills to help Small to Midsized Businesses, Nonprofits and Startups stand out, look better and exponentially increase revenue. From celebrities to cancer immunotherapy, we have amazing clients.

Published content

Five Things I’ve Learned Working for Myself

article

Building a business of any kind is not easy. You must work in the moment but be motivated by your future.

10 Strategies for Better Business Decisions and Less Mental Exhaustion

expert panel

Taking care of yourself first ensures you can take care of your company better. Leading a business can be exhausting, but part of being a leader is showing up and giving your all each day, even when things aren’t going how you planned. Finding ways to increase your efficiency without creating more mental work for yourself can be a helpful way of lessening the mental strain that comes with being the boss. When it comes to decision fatigue, for example, there are specific strategies you can use to ensure you never cross that line of exhaustion, even on a busy day. Below, the business leaders of Rolling Stone Culture Council share some of those strategies, elaborating on how they go about making good decisions as leaders while protecting their mental well-being at the same time.

10 Ways Marketers Can Boost Engagement Among Disengaged Customers

expert panel

The first step to reengaging a customer is to remember that they’re human. Whether it’s due to a lack of perceived value or just a lack of time and money, customers can often fall off the wagon when it comes to interacting with and purchasing from brands. And while some customers disengaging can be normal, companies may begin to worry once a pattern starts to emerge.  So what can they do to reengage those customers they seem to have lost? What’s the most effective method? Below, 10 business leaders of Rolling Stone Culture Council share their insights on the marketing “hacks” or strategies companies can use to boost engagement among disengaged customers and pique their interest once again.

15 Steps for Weaving Your Brand’s Mission Throughout Your Business Structure

expert panel

It's not enough to simply define your brand mission — you have to live it every day. For any business, having a clear and meaningful mission is critical for success. To truly live up to that mission, however, you must ensure that it is consistently and clearly woven throughout all aspects of the business. Your brand's mission should be evident in the company's values, culture and day-to-day operations. To help you achieve this, 15 Rolling Stone Culture Council members each outline one specific step or action businesses can take to ensure their mission is fully integrated into their operations and why this is so important for the success and sustainability of the business.

12 Effective Ways to Gain and Build Trust With a New Business Partner

expert panel

As with any other relationship, trust between business partners is paramount for mutual success. When it comes to business partnerships, the right one can often lead to a whole host of new opportunities, such as attracting new customers, diversifying your revenue streams or helping your teams innovate through challenges. When working with someone new, however, there must be a level of trust involved so that each partner feels as though they have skin in the game. Establishing trust takes time, but there are steps leaders can take to help foster that trust from the very beginning. To help, a group of Rolling Stone Culture Council members share their best advice below.

13 Big End-Of-Year Tasks to Check Off Your Business To-Do List

expert panel

The end of the year is a notoriously busy time, but it's important to make room in your schedule for these key year-end to-dos. As the end of the year approaches, most businesses are wrapping up any outstanding projects and assessing what needs to be carried over into the new year. It's the perfect time for leaders to meet with employees to discuss what worked, what could be better and how teamwork can help achieve next year’s goals. Below, a panel of Rolling Stone Culture Council members share some essential items business leaders should achieve before January 1st. Here's why they believe these 13 tasks belong on your end-of-year to-do list.

Company details

The Bureau of Small Projects

Company bio

Big brand experience put to work for small businesses, nonprofits and startups. Everyone on our team has Fortune 500 and Big Brand experience. We leverage their branding, web development and marketing skills to help Small to Midsized Businesses, Nonprofits and Startups stand out, look better and exponentially increase revenue. From a brand new website, to alternative marketing channels we provide best in class digital marketing for all types of businesses in all types of industries. We're rated in the top five agencies in Los Angeles for marketing and branding.

Industry

Media

Area of focus

Digital Marketing
branding
websites

Company size

51 - 200