Michael Steinmetz

Member Since 2020

Michael Steinmetz

Co-founder and CEO

Flow Cannabis Co.

San Francisco Bay Area

Michael Steinmetz is the CEO, co-founder, and Chief Servant Officer of Flow Cannabis Co., which flagship brand is Flow Kana, California’s best seller of sun-grown cannabis. Sister brands include Roots, an accessibly priced sun grown imprint, and Caldera, a premium vape and concentrates vertical launched in October 2020. Steinmetz aims to transform cannabis into the world’s first fully sustainable agricultural product, thus ushering in a new era of farming, rooted in environmental stewardship, transparency and heritage — what he calls “The California Way.” Originally from Caracas, Venezuela, Steinmetz and his wife, filmmaker and environmental activist Flavia Cassani, founded Flow Cannabis Co. after touring Northern California’s famed Emerald Triangle in 2015. Drawing on his previous experience in national food distribution systems as an entrepreneur in Venezuela, with his analysis skills honed at NASA and Merrill Lynch, Steinmetz has helped farmers reach scale while preserving their culture and bringing conscious consumers an unparalleled, premium sun-grown product. Steinmetz, 37, oversees operations at the Flow Cannabis Institute in the Emerald Triangle’s Redwood Valley.


  • Executive Leadership
  • Growth Strategy and Execution
  • Community Building


May 21st, 2021

Michael Steinmetz: How Do We Grow Cannabis Responsibly?

How do we grow cannabis responsibly? By doing it outside. 

February 2nd, 2021

Working With an Influencer? Get Alignment With These Eight Strategies

Brand alignment is key in working with influencers.


Flow Cannabis Co.

Formed from the 2015 launch of its top-selling flower line as its flagship brand (Flow Kana), Flow Cannabis Co. aims to be the standard bearer for the emerging clean and sustainable cannabis movement, and elevate the world to an enlightened cannabis consciousness. Flow Cannabis Co. offers a wide range of California’s top-selling CPG brands and a series of services including processing, co-packing, manufacturing, white-labeling, and distribution to a growing list of partners at various levels of the supply chain who share our values and vision of building a sustainable and inclusive cannabis industry. Headquartered in Mendocino County — the “gateway” to California’s famed Emerald Triangle region with operational hubs, facilities, and campuses throughout the state — Flow Cannabis Co.’s goal is to be the most respected and trusted supplier of sungrown sustainable cannabis products and services in the world.


  • cannabis
  • culture
  • media