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Mike Weinberger

Chief Executive OfficerUnity Rd.


Member Since May 2021


Contract Negotiations
Corporate Law


With 20 years of franchise experience, I’m focused on growing emerging concepts into nationally recognized brands. I’ve developed global franchises with more than 450 units worldwide and locations in 8 countries. I co-founded Unity Rd. and the cannabis franchise system effectively bridging together the worlds of franchise and cannabis. I have also trained as an attorney and practiced in franchise and real estate law with a focus on providing legal support to start-ups and small business owners.

Published content

Nine Essential Steps Professionals Can Take to Stay Relevant in an AI-Dominated World

expert panel

Critical thinking, relationship-building, adaptability and other uniquely human traits will be the key to success in today's AI-dominated work landscape. As artificial intelligence continues to reshape industries and job markets, professionals are left wondering how they can stay relevant and thrive in this new work world. Thankfully, while AI can automate many routine tasks, it cannot replace the skills that make people uniquely human. Below, nine members of Rolling Stone Culture Council discuss the essential steps that professionals should take to stay relevant and succeed in an AI-dominated work world. Read on to learn which specific traits they believe are vital for navigating the ever-changing landscape of work.

The Human Side of Business: Incorporating Fun Increases Productivity and Creates Great Work Culture


Times have changed, and expectations are high — as evidenced by the Great Resignation, quiet quitting and the persistently hopeful idea that work can and should be enjoyable. 

Revolution To The Workforce: Finding New Purpose In The Cannabis Industry


If you’re sold and want to make the leap, it’s easier than you think.

11 Ways to Turn Your Customers Into Brand Loyalists

expert panel

You can't necessarily buy brand loyalty, but you can earn it with the right customer experience and engagement tactics. Loyal customers are the cornerstone of any successful brand. They stick by a business through thick and thin and support its products or services above all others in the industry. Having this dedicated, repeat customer can be a stepping stone toward increased brand recognition and an increase in profits. However, it takes dedication and effort to convert a casual buyer into someone who sticks by your company for life. To help, a panel of experts from Rolling Stone Culture Council recommend some effective ways any business can turn everyday customers into brand loyalists.

13 Big End-Of-Year Tasks to Check Off Your Business To-Do List

expert panel

The end of the year is a notoriously busy time, but it's important to make room in your schedule for these key year-end to-dos. As the end of the year approaches, most businesses are wrapping up any outstanding projects and assessing what needs to be carried over into the new year. It's the perfect time for leaders to meet with employees to discuss what worked, what could be better and how teamwork can help achieve next year’s goals. Below, a panel of Rolling Stone Culture Council members share some essential items business leaders should achieve before January 1st. Here's why they believe these 13 tasks belong on your end-of-year to-do list.

Unhappy Customer? Take These 12 Actions Right Away

expert panel

Their future opinion of your business rides on how you respond to their concerns. It's no secret that unhappy customers can have a negative effect on your business. All it takes is a slew of negative Yelp reviews or low star ratings to ruin a business’s reputation. But the reviews themselves aren’t always what have the biggest impact — it's all about the way the business responds to unsatisfied buyers. That's why it's so important to address customer concerns when they occur and attempt to turn the situation around. To shed some light on how to do so properly, 12 Rolling Stone Culture Council members explain the smartest things you should do first when you have an unhappy customer and why.

Company details

Unity Rd.

Company bio

Unity Rd. is the first national cannabis dispensary franchise model in the U.S. Since launching in 2018, Unity Rd. has always had one mission and vision in mind for the cannabis industry: to inspire confidence in the benefits of cannabis for all. From consumers to entire communities to investors, Unity Rd. was founded on the belief that everyone has a place in the budding $27 billion industry. The result: High-quality cannabis products guests can rely on that are sold in shops run by local entrepreneurs who are backed by Unity Rd.’s collective 200+ years of legal cannabis and franchising experience. An industry pioneer, Unity Rd. is the retail franchise from Item 9 Labs Corp. (OTCQX: INLB). The franchise has been named one of the top cannabis retail leaders in the nation by MJBizDaily, became the first concept of its kind to become a member of the International Franchise Association (IFA) and was named one of the “Best Cannabis Companies to Work For” in the dispensary category of Cannabis Business Times’ 2022 and 2020 lists. Unity Rd. currently has four shops open and multiple agreements signed with 20-plus entrepreneurial groups who are developing the brand across 10-plus states. For more information, visit



Area of focus


Company size

51 - 200

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