Nancy A Shenker

Member Since 2021

Nancy A Shenker

Founder, CEO

theONswitch & nunu ventures


Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 65 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.


  • Content Marketing
  • Brand Building
  • Creative Strategy


October 11th, 2021

How Cannabis and Liquor Brands Can Cater to Customers Across Age Groups

Although people who consume cannabis and liquor may be changing, great marketing is timeless.

September 15th, 2021

14 Lessons You Should Know Before You Start Your Business

For these business leaders, hindsight is 20/20.

September 2nd, 2021

How These Entrepreneurs Use Technology to Enhance Their Everyday Business Practices

The latest tech isn’t just for your average consumer.

July 28th, 2021

Tips for Tackling Ageism in Entertainment for Better Cross-Generational Collaboration

Are we finally addressing ageism in the media?


theONswitch & nunu ventures

brand marketing, content strategy and writing, and virtual CMO services


  • Brand Marketing
  • Content Marketing
  • Social Media