Nancy A Shenker

Member Since 2021

Nancy A Shenker

Founder, CEO

theONswitch & nunu ventures

Arizona

Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 66 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site www.BleisureLiving.com. She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.


SKILLS

  • Content Marketing
  • Brand Building
  • Creative Strategy

RECENT CONTENT

January 20th, 2023

Create a Successful Content Strategy With These 11 Tips

Being deliberate and strategic about your content marketing efforts will yield far better results than a series of unrelated posts.

December 7th, 2022

Eight Cost-Effective Ways to Leverage AI for Your Small Business

Artificial intelligence isn't out of reach for a small-business budget — you just need the right knowledge and strategies.

November 18th, 2022

Media Appearance Coming Up? 14 Expert Tips for Making a Great Impression

Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first.

October 18th, 2022

Got a Negative Customer Review? 11 Steps to Take Next

The way you respond to an online complaint can make or break your brand, so it's important to have a solid response strategy.


COMPANY INFO

theONswitch & nunu ventures

brand marketing, content strategy and writing, and virtual CMO services


AREA OF FOCUS

  • Brand Marketing
  • Content Marketing
  • Social Media

INDUSTRY

Media