Member Since 2021
theONswitch & nunu ventures
Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 66 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site www.BleisureLiving.com. She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.
With a business strategy centered around sustainability, brands can attract consumers and increase their bottom lines.
Silos can often hamper collaboration, but with the right strategies, you can start working together more effectively.
At a time when most businesses are in "survival mode," it can pay to be the one that's taking risks and innovating.
Being deliberate and strategic about your content marketing efforts will yield far better results than a series of unrelated posts.
Artificial intelligence isn't out of reach for a small-business budget — you just need the right knowledge and strategies.
Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first.
The way you respond to an online complaint can make or break your brand, so it's important to have a solid response strategy.
Is this the beginning of a trend?
Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees.
Series about tech company scales and fails are becoming ever popular.
Speed is key in today’s job market.
Like beauty, funny is in the eyes of the beholder.
Building a powerful network can help your business in more ways than one.
Your response will say a lot about your company.
As you continue to head into the new year, think about opportunities for expanding your circle.
The new year has the potential to spark major innovation across various industries.
To be a trendsetter, you have to put in the work upfront.
Although people who consume cannabis and liquor may be changing, great marketing is timeless.
For these business leaders, hindsight is 20/20.
The latest tech isn’t just for your average consumer.
Are we finally addressing ageism in the media?
Innovation across industries often signals big changes for our everyday culture.
The gig economy’s success boomed during Covid-19, but what trends will we see afterward?
To ensure success, it's critical to learn how to identify the right candidates from the start.
Coming up with an idea can be challenging, but following the right steps can get you there faster.
To build a positive business network, you need to quickly identify the right people to connect with.
When your usual outlets aren't available to you, it's important to find alternate coping mechanisms.
brand marketing, content strategy and writing, and virtual CMO services