Nancy A Shenker

Member Since 2021

Nancy A Shenker

Founder, CEO

theONswitch & nunu ventures

Arizona

Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 66 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site www.BleisureLiving.com. She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.


SKILLS

  • Content Marketing
  • Brand Building
  • Creative Strategy

RECENT CONTENT

April 26th, 2023

How Companies Can Demonstrate Their Commitment to the Environment

With a business strategy centered around sustainability, brands can attract consumers and increase their bottom lines.

March 9th, 2023

11 Effective Ways to Break Down Work Silos and Encourage Collaboration

Silos can often hamper collaboration, but with the right strategies, you can start working together more effectively.

March 7th, 2023

10 Practical Ways to Experiment With New Ideas and Minimize Risk

At a time when most businesses are in "survival mode," it can pay to be the one that's taking risks and innovating.

January 20th, 2023

Create a Successful Content Strategy With These 11 Tips

Being deliberate and strategic about your content marketing efforts will yield far better results than a series of unrelated posts.


COMPANY INFO

theONswitch & nunu ventures

brand marketing, content strategy and writing, and virtual CMO services


AREA OF FOCUS

  • Brand Marketing
  • Content Marketing
  • Social Media

INDUSTRY

Media