Nancy A Shenker

Member Since 2021

Nancy A Shenker

Founder, CEO

theONswitch & nunu ventures


Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 66 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.


  • Content Marketing
  • Brand Building
  • Creative Strategy


September 23rd, 2022

Is the Influencer Bubble Bursting?

Is this the beginning of a trend?

September 8th, 2022

10 Ways to Make Your Next Event the Talk of the Town

Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees.

June 21st, 2022

Are Tech Crash Stories the New Horror Films?

Series about tech company scales and fails are becoming ever popular.

May 20th, 2022

11 Recommendations for Streamlining Your Hiring Process

Speed is key in today’s job market.


theONswitch & nunu ventures

brand marketing, content strategy and writing, and virtual CMO services


  • Brand Marketing
  • Content Marketing
  • Social Media