Nancy A Shenker

Member Since 2021

Nancy A Shenker

Founder, CEO

theONswitch & nunu ventures

Arizona

Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 66 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site www.BleisureLiving.com. She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.


SKILLS

  • Content Marketing
  • Brand Building
  • Creative Strategy

RECENT CONTENT

May 20th, 2022

11 Recommendations for Streamlining Your Hiring Process

Speed is key in today’s job market.

May 12th, 2022

Funny (Not Funny): What Is Acceptable Humor in 2022?

Like beauty, funny is in the eyes of the beholder.

March 16th, 2022

Business Owners: 14 Tips to Forge New Connections in Your Space

Building a powerful network can help your business in more ways than one.

February 2nd, 2022

Controversial Business? 10 Strategies for Dealing with Naysayers Online

Your response will say a lot about your company.


COMPANY INFO

theONswitch & nunu ventures

brand marketing, content strategy and writing, and virtual CMO services


AREA OF FOCUS

  • Brand Marketing
  • Content Marketing
  • Social Media

INDUSTRY

Media