Member Since 2021
theONswitch & nunu ventures
Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 65 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site www.BleisureLiving.com. She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.
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The latest tech isn’t just for your average consumer.
Are we finally addressing ageism in the media?
Innovation across industries often signals big changes for our everyday culture.
The gig economy’s success boomed during Covid-19, but what trends will we see afterward?
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To build a positive business network, you need to quickly identify the right people to connect with.
When your usual outlets aren't available to you, it's important to find alternate coping mechanisms.
brand marketing, content strategy and writing, and virtual CMO services