Member Since 2021
theONswitch & nunu ventures
Arizona
Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 66 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site www.BleisureLiving.com. She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.
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Artificial intelligence isn't out of reach for a small-business budget — you just need the right knowledge and strategies.
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Series about tech company scales and fails are becoming ever popular.
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Your response will say a lot about your company.
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The new year has the potential to spark major innovation across various industries.
To be a trendsetter, you have to put in the work upfront.
Although people who consume cannabis and liquor may be changing, great marketing is timeless.
For these business leaders, hindsight is 20/20.
The latest tech isn’t just for your average consumer.
Are we finally addressing ageism in the media?
Innovation across industries often signals big changes for our everyday culture.
The gig economy’s success boomed during Covid-19, but what trends will we see afterward?
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brand marketing, content strategy and writing, and virtual CMO services
Media