Member Since 2021
Nancy A Shenker
theONswitch & nunu ventures
Arizona
Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. She is 66 and likes to say, "I have dual citizenship in the analog and digital worlds." A brand growth consultant and content strategist/writer, she established her own business -- theONswitch -- in 2003. A pop culture and retro fan, she loves live music (and vinyl), tech gadgets, movies, and random facts about history and culture. She is a champion of cross-generational collaboration, the author of the Thrive Global column, "The Silver Hair Playbook: How to Be a Bad-Ass >50." Over the course of her 40-year business and marketing career, she has been a C-level executive at major consumer and business brands (Citibank, MasterCard, Reed Exhibitions), an entrepreneur (founder of theONswitch marketing), and a mentor to hundreds of small businesses and professionals at all stages. She has written six books and publishes AI/machine learning/robotics site EmbraceTheMachine and travel and lifestyle site www.BleisureLiving.com. She also is a member of the Forbes Agency Council. Nancy is on her fifth professional and personal "re-boot." She has two grown daughters and two grandchildren.
SKILLS
- Content Marketing
- Brand Building
- Creative Strategy
RECENT CONTENT
April 26th, 2023
How Companies Can Demonstrate Their Commitment to the Environment
With a business strategy centered around sustainability, brands can attract consumers and increase their bottom lines.
March 9th, 2023
11 Effective Ways to Break Down Work Silos and Encourage Collaboration
Silos can often hamper collaboration, but with the right strategies, you can start working together more effectively.
March 7th, 2023
10 Practical Ways to Experiment With New Ideas and Minimize Risk
At a time when most businesses are in "survival mode," it can pay to be the one that's taking risks and innovating.
January 20th, 2023
Create a Successful Content Strategy With These 11 Tips
Being deliberate and strategic about your content marketing efforts will yield far better results than a series of unrelated posts.
December 7th, 2022
Eight Cost-Effective Ways to Leverage AI for Your Small Business
Artificial intelligence isn't out of reach for a small-business budget — you just need the right knowledge and strategies.
November 18th, 2022
Media Appearance Coming Up? 14 Expert Tips for Making a Great Impression
Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first.
October 18th, 2022
Got a Negative Customer Review? 11 Steps to Take Next
The way you respond to an online complaint can make or break your brand, so it's important to have a solid response strategy.
September 23rd, 2022
Is the Influencer Bubble Bursting?
Is this the beginning of a trend?
September 8th, 2022
10 Ways to Make Your Next Event the Talk of the Town
Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees.
June 21st, 2022
Are Tech Crash Stories the New Horror Films?
Series about tech company scales and fails are becoming ever popular.
May 20th, 2022
11 Recommendations for Streamlining Your Hiring Process
Speed is key in today’s job market.
May 12th, 2022
Funny (Not Funny): What Is Acceptable Humor in 2022?
Like beauty, funny is in the eyes of the beholder.
March 16th, 2022
Business Owners: 14 Tips to Forge New Connections in Your Space
Building a powerful network can help your business in more ways than one.
February 2nd, 2022
Controversial Business? 10 Strategies for Dealing with Naysayers Online
Your response will say a lot about your company.
January 20th, 2022
5 Lessons I Learned From Random Encounters in 2021
As you continue to head into the new year, think about opportunities for expanding your circle.
December 16th, 2021
11 Cultural Developments These Entrepreneurs Are Excited to See Realized in 2022
The new year has the potential to spark major innovation across various industries.
December 14th, 2021
12 Strategies to Help Your Company Stay Ahead of the Trends
To be a trendsetter, you have to put in the work upfront.
October 11th, 2021
How Cannabis and Liquor Brands Can Cater to Customers Across Age Groups
Although people who consume cannabis and liquor may be changing, great marketing is timeless.
September 15th, 2021
14 Lessons You Should Know Before You Start Your Business
For these business leaders, hindsight is 20/20.
September 2nd, 2021
How These Entrepreneurs Use Technology to Enhance Their Everyday Business Practices
The latest tech isn’t just for your average consumer.
July 28th, 2021
Tips for Tackling Ageism in Entertainment for Better Cross-Generational Collaboration
Are we finally addressing ageism in the media?
June 30th, 2021
11 Culture Leaders Share the Upcoming Industry Innovations They're Most Excited About
Innovation across industries often signals big changes for our everyday culture.
June 23rd, 2021
Nine Business Leaders Predict the Next Big Step for the Post-Pandemic Gig Economy
The gig economy’s success boomed during Covid-19, but what trends will we see afterward?
June 16th, 2021
13 Strategies for Finding the Right People to Help Your Business Grow
To ensure success, it's critical to learn how to identify the right candidates from the start.
June 8th, 2021
15 Culture Leaders Share Their Tips for Developing a Great Business Concept
Coming up with an idea can be challenging, but following the right steps can get you there faster.
May 13th, 2021
13 Positive Characteristics to Look for in a Potential Networking Connection
To build a positive business network, you need to quickly identify the right people to connect with.
May 7th, 2021
15 Activities to Help You De-Stress and Avoid Burnout in the Modern World
When your usual outlets aren't available to you, it's important to find alternate coping mechanisms.
COMPANY INFO
theONswitch & nunu ventures
brand marketing, content strategy and writing, and virtual CMO services
AREA OF FOCUS
- Brand Marketing
- Content Marketing
- Social Media
INDUSTRY
Media