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Nathan Green's avatarPerson

Nathan Green

CEO and Co-FounderNew Level Radio

Denver, CO

Skills

Marketing Strategy
Messaging
Entrepreneurship

About

My life has always been about music, in some shape or form. Whether it was creating mixed tapes in middle school, putting together playlists for parties in high school and college, or my many years in the radio and TV industry, music has always played a vital role. In 2007, along with my long-time business partner Sam Ambrose, I helped launch New Level Radio, creating a new niche in the radio and music industry. Today, our company delivers customizable radio networks for hundreds of businesses all over the U.S., including more than 60 casino properties across 23 states across the U.S. When I'm not not on an airplane or creating a new playlist for a property, I am typically at home in Denver spending time with my wife and three kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.

Published content

expert panel

To unleash their creativity, you have to give them the right environment to do so. Culture, trends, music, art — all exist because of the creative efforts of those passionate about pursuing them. When harnessing this creativity for business, you may need to approach management in a different way. Whether it’s giving them the space they need to exercise that creativity or balancing that with the right rules and restrictions, leading creative talent should be given special thought if you want them to achieve their best work. Whether it's marketers, musical artists or any role in between, the business leaders of Rolling Stone Culture Council know not only what it means to be creatives but what it means to manage them as well. Consider their best advice below to lead creative talent well and unlock all the talent these employees have to offer.

Eight Ways to Scale Your Business Without Abandoning Your Target Niche

expert panel

Growing your business shouldn’t come at the expense of your current customers. In business, increasing sales — and, thereby, your customer base — is a natural goal for any entrepreneur. However, scaling too quickly or expanding into the wrong areas can risk alienating the niche market that helped establish your business in the first place. Losing these key customers could mean losing the stability, trust and feedback that acts as the backbone of your current success. For this reason, it's essential to find a balance between reaching new audiences and preserving the unique value proposition that attracted your target market to begin with. To help, experienced business leaders from Rolling Stone Culture Council share their insights on scaling the right way — a way that allows for healthy growth and expansion without losing sight of the niche market that made your business success possible.

From Startup to Success: 5 Keys to Creating a Thriving Company Culture

article

To stay competitive in today's rapidly changing business world, creating a culture of growth within your company is a necessity, not just a “nice to have.”

Nine Ways Businesses Can Be More Transparent With Customers

expert panel

Letting customers get to know your brand on a deeper level can drive long-term loyalty. Customers are more informed than they ever have been before — and they’d like to keep it that way. In fact, a recent study by Sprout Social found that 86 percent of Americans believe transparency in business to be more important now than ever. They want to know who they’re buying from, what they stand for and what it truly is they’re purchasing with their hard-earned dollars. This knowledge can help drive loyalty and trust among consumers, earning businesses repeat sales and a stable customer base. But what are some of the ways companies can give customers more behind-the-scenes insights? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few tried-and-true tips to share. Consider their advice to incorporate more opportunities for transparency with customers and have a positive impact on your company's overall reputation.

11 Traits Leaders Will Need to Succeed in Today's Market

expert panel

Business may be changing, but certain leadership traits are timeless. At a time of economic uncertainty, social media and a tug-of-war between at-home and in-office work, running a business means taking on entirely new challenges current business leaders may not have ever experienced. To succeed, leaders will need to develop new skill sets and cultivate or improve certain traits that will allow them to confidently lead now and as the business landscape continues to change.  Here, the business leaders of Rolling Stone Culture Council discuss 11 of those traits, sharing why they believe all leaders need to cultivate them in order to succeed in today’s market.

Why AI Can’t Replace the Soul

article

You see, music is more than just algorithms and data points; it's about developing an atmosphere and eliciting emotion. And that's where human curation truly excels.

Company details

New Level Radio

Company bio

The New Level Radio team prides itself on its expertise in music, messaging, and branding. Our staff has over 100 years of work in music production, marketing, promotion, on-air radio, multi-radio station production, programming, and many other fields that ensure you are receiving the best music/video environment as possible. Let's get started! Allow one of our team members to develop a demo for your casino, hotel, or retail space today.

Industry

Music

Area of focus

Music
Marketing
Casino

Company size

2 - 10