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Nicole Rodrigues

Founder and CEONRPR Group

Los Angeles Area

Member Since June 2021


Media Relations
Social Media
Public Relations


Nicole Rodrigues is not your typical CEO. She's a powerhouse founder of two companies, NRPR Group and the Young Dreamers Foundation, as well as the host of the YouTube show, Beverly Hills Boss, and Author of Beverly Hills Boss the book. She's an award-winning, well-rounded public relations and marketing pro. Her extensive knowledge in bridging the gap between the technology and various consumer industries makes her extremely valuable to her team and clients. She has 21+ years of experience in PR, social media and digital marketing. Clients that have benefited from her counsel and skill include Heal, Sony Pictures Entertainment, Dialpad, Dolby, Yahoo!, MobiTV, Sony Playstation, Plantronics, Hulu, YouTube, M-GO, LA Comic Con, Demand Media (now Leaf Group), DreamView, COVID Clinic, and other dominant companies. Nicole is committed to mentoring junior staff, bringing efficiency to agency programs, and developing strategic PR and marketing communications plans that help clients reach their business goals through maximum exposure. Nicole prides herself in leading multi-practice digital teams at Bender/Helper Impact, Miller PR, Demand Media, and Voce Communications, prior to starting her firm. Her career also includes managing an international PR team at MobiTV - one of the pioneer solutions for digital & mobile entertainment delivery in the US. She also had a 3+ year stint with the Oakland (now Las Vegas) Raiders, managing player development campaigns and publicity projects for the team and cheering for the team as a Raiderette. She's the creator and personality behind "PRactical Guide to Publicity," an award-winning video series aimed at helping CEOs, CMOs and others understand the true benefits of utilizing PR and digital marketing. She holds a bachelor of science degree in Public Relations from San Jose State University and is an Executive MBA Candidate at UCLA Anderson School of Management - class of 2022.

Published content

12 Essential Tips for Hiring the Right Talent in the Early Stages of a Startup

expert panel

Ensure the success of your startup by following these 12 tips to build the best possible team through effective hiring practices. Building a successful startup requires assembling a team of talented individuals who can contribute to its growth and navigate the challenges of the early stages. However, hiring the right people for a startup can be a daunting task. It requires a strategic approach to identify individuals who not only possess the necessary skills but also align with the company's vision and culture. Below, Rolling Stone Culture Council members shared some essential tips for bringing on the right people to help grow a startup in its early stages. These insights will empower entrepreneurs to make informed hiring decisions that lay a solid foundation for long-term success. 

12 Ways to Manage Costs While Scaling Your Business

expert panel

From prioritizing necessary but high-cost items to leveraging technology, learn more about how to manage costs wisely while scaling your business. When it comes to scaling a business, managing finances effectively is crucial for success. As a business grows, so do its expenses, and without careful management, costs can quickly spiral out of control. But how can you keep costs under control while expanding your business? Below, Rolling Stone Culture Council members share expert tips and insights for managing costs wisely when scaling your business. From tracking expenses to optimizing processes and negotiating with suppliers, these strategies can help you build a sustainable business while keeping your finances in check.

Unhappy Customer? Take These 12 Actions Right Away

expert panel

Their future opinion of your business rides on how you respond to their concerns. It's no secret that unhappy customers can have a negative effect on your business. All it takes is a slew of negative Yelp reviews or low star ratings to ruin a business’s reputation. But the reviews themselves aren’t always what have the biggest impact — it's all about the way the business responds to unsatisfied buyers. That's why it's so important to address customer concerns when they occur and attempt to turn the situation around. To shed some light on how to do so properly, 12 Rolling Stone Culture Council members explain the smartest things you should do first when you have an unhappy customer and why.

How to Keep Business Costs Low Amid Inflation

expert panel

Despite rising costs, there are some simple, clever strategies that can save your business money in the long run. With the cost of goods on the rise, many business owners worry they’ll lose profit by maintaining their current prices or lose customers by raising prices to match the inflated purchasing costs. Though inflation continues to interfere in this way with the day-to-day operations of many businesses, business owners have several options for saving money at their disposal. Below, 10 Rolling Stone Culture Council members share their best tips for managing your budget and keeping costs low in the face of inflation.

Got a Negative Customer Review? 11 Steps to Take Next

expert panel

The way you respond to an online complaint can make or break your brand, so it's important to have a solid response strategy. Building an online presence across multiple social media platforms, websites and search engines is essential for any modern business. However, being a part of the digital realm also opens you up to online complaints from unhappy customers. It can be difficult to know how to handle a negative review in any environment, but with the added visibility online reviews have, the response you give will ultimately weaken or strengthen your reputation. To turn negative feedback into a positive brand experience, follow these tips from the members of Rolling Stone Culture Council. Below, they discuss what businesses should do when they find themselves on the receiving end of an online complaint.

What Web3 and the Metaverse Mean For Brands and PR Pros


The developing metaverse has presented a unique opportunity for communications professionals.

Company details

NRPR Group

Company bio

NRPR Group is a strategic positioning agency located in Beverly Hills, CA. Our services help businesses, celebrities, entertainment companies, consumer products and more. NRPR Group is NOT a typical public relations or social media marketing agency. We’re a group of hybrid publicists, content creators, strategic marketers, and creative minds. We understand the value of combining content PR with strategic social activity and our clients are reaping the benefits. We’re passionate about bridging the gaps between multiple elements of the entertainment industry, including talent, television, film and music; with clients in the technology and lifestyle industries. We cater to companies of any size. From start-up to grown up, we’re dedicated to helping clients reach their business objectives through our creative services. For more information, visit us at



Area of focus

Brand and Story Development
Event Planning

Company size

11 - 50

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