Nicole Rodrigues

Member Since 2021

Nicole Rodrigues

Founder and CEO

NRPR Group

Los Angeles Area

Nicole Rodrigues is not your typical CEO. She's a powerhouse founder of two companies, NRPR Group and the Young Dreamers Foundation, as well as the host of the YouTube show, Beverly Hills Boss, and Author of Beverly Hills Boss the book. She's an award-winning, well-rounded public relations and marketing pro. Her extensive knowledge in bridging the gap between the technology and various consumer industries makes her extremely valuable to her team and clients. She has 21+ years of experience in PR, social media and digital marketing. Clients that have benefited from her counsel and skill include Heal, Sony Pictures Entertainment, Dialpad, Dolby, Yahoo!, MobiTV, Sony Playstation, Plantronics, Hulu, YouTube, M-GO, LA Comic Con, Demand Media (now Leaf Group), DreamView, COVID Clinic, and other dominant companies. Nicole is committed to mentoring junior staff, bringing efficiency to agency programs, and developing strategic PR and marketing communications plans that help clients reach their business goals through maximum exposure. Nicole prides herself in leading multi-practice digital teams at Bender/Helper Impact, Miller PR, Demand Media, and Voce Communications, prior to starting her firm. Her career also includes managing an international PR team at MobiTV - one of the pioneer solutions for digital & mobile entertainment delivery in the US. She also had a 3+ year stint with the Oakland (now Las Vegas) Raiders, managing player development campaigns and publicity projects for the team and cheering for the team as a Raiderette. She's the creator and personality behind "PRactical Guide to Publicity," an award-winning video series aimed at helping CEOs, CMOs and others understand the true benefits of utilizing PR and digital marketing. She holds a bachelor of science degree in Public Relations from San Jose State University and is an Executive MBA Candidate at UCLA Anderson School of Management - class of 2022.


  • Media Relations
  • Social Media
  • Public Relations


November 12th, 2021

10 Barriers Keeping Businesses From Becoming More Eco-Friendly (and How to Overcome Them)

In order to appease their customers, company leaders will need to shift their mindsets.

September 21st, 2021

Public Relations Executives Vs. Publicists: What's the Difference?

Sometimes, the line between PR executives and publicists becomes blurred.

August 25th, 2021

15 Skills You May Not Know to Look for in a Potential Business Partner

To find the right match, you’ll need to look beyond their technical skills.

August 11th, 2021

11 Ways to Collect Customer Feedback (and What to Do With It)

The most valuable information at your disposal is what your customers think of you.


NRPR Group

NRPR Group is a strategic positioning agency located in Beverly Hills, CA. Our services help businesses, celebrities, entertainment companies, consumer products and more. NRPR Group is NOT a typical public relations or social media marketing agency. We’re a group of hybrid publicists, content creators, strategic marketers, and creative minds. We understand the value of combining content PR with strategic social activity and our clients are reaping the benefits. We’re passionate about bridging the gaps between multiple elements of the entertainment industry, including talent, television, film and music; with clients in the technology and lifestyle industries. We cater to companies of any size. From start-up to grown up, we’re dedicated to helping clients reach their business objectives through our creative services. For more information, visit us at


  • Messaging
  • Brand and Story Development
  • Event Planning