Nisaa Jetha

expert panel

Business may be changing, but certain leadership traits are timeless. At a time of economic uncertainty, social media and a tug-of-war between at-home and in-office work, running a business means taking on entirely new challenges current business leaders may not have ever experienced. To succeed, leaders will need to develop new skill sets and cultivate or improve certain traits that will allow them to confidently lead now and as the business landscape continues to change.  Here, the business leaders of Rolling Stone Culture Council discuss 11 of those traits, sharing why they believe all leaders need to cultivate them in order to succeed in today’s market.

expert panel

To persuade a brand to work with you, first think about how you can help them. In a saturated market, it can be difficult to stand out — especially on your own. A great way to reach new audiences and leverage resources that may not normally be available to you, however, is to collaborate with another business in, or even outside of, your industry. A product or campaign that takes advantage of both teams’ strengths may be just what you need to get you both noticed by potential customers. However, approaching another company can feel intimidating, especially if you’re a small business and unsure of what you might bring to the table. According to the business leaders of Rolling Stone Culture Council, taking the following eight steps can help boost your confidence. Here, they offer up their best tips for approaching another brand or business about a collaborative partnership and what you can do to guarantee their interest.

expert panel

The only constant with trends is that they will inevitably change. In the culture space, what's in one day could be out the next. Trends are constantly changing, and the companies that build their business off trends may struggle to thrive once their particular trend has come and gone. However, it’s not unusual for companies to want to cater to what’s popular at the moment, offering what customers are most interested in at the time. The challenge then becomes how to adapt as these trends change. How can a business ensure it doesn't fail once a fad has passed? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few ideas. Here, they discuss 10 key tips for building a culture of adaptability in your company that will allow you to better respond to constant cultural change.