Skills
About
Olivia Reid is a music artist and the Lead Strategist at Journey, a global design and innovation studio, where she spearheads multidimensional strategy and Journey’s AI Experience team. Her work shapes groundbreaking experience strategy for industry-leading clients (currently under NDA), including a top NYC observation deck, an immersive music museum, and a major LA museum center, alongside thoughtful, consumer-focused AI-driven experiences for clients such as KPMG, Warner Music Group, DotDash Meredith, Walmart, Mars Wrigley, and Dow Jones. As a Gen-Z thought leader, musician, and Summa Cum Laude graduate of New York University, Reid brings a youthful and artistic perspective that fuses creativity and technology for a sharp focus on human-centered design. Before Journey, Reid has contributed to creative strategy for music artists like Fleet Foxes and Rosa Linn, as well as companies like Agency Misfit of Sacramento and SONGS Publishing of NYC. She also served as a producer and podcast host of Spotify for Artists' Song Start podcast, where she brought her multifaceted approach to technology and human creativity to the table in conversations with artists Sam Smith, Victoria Monét, Hayley Williams of Paramore.
Olivia Reid
Company details
Journey
Company bio
Journey was created by uniting the award-winning studios ICRAVE, Squint/Opera, 59 and VMI Studio. Together, we form something new: a multidimensional design practice with unparalleled expertise — orchestrating first-of-their-kind experiences from ideation through implementation. By integrating world-class capabilities across strategy, design, technology and narrative, we eliminate the friction and creative dilution that can plague multi-agency projects. Whether we’re reimagining the hospital-patient relationship, creating the world’s most immersive entertainment venue, revolutionizing live theater or crafting virtual twins that accelerate ideas’ passage from vision to reality, Journey’s work shifts how people perceive, engage and interact with the world. What we do is more than experience design. It’s multidimensional design. And what we create are multidimensional experiences that unfold across the physical, immersive and digital realms. These are sensory-rich journeys that ignite emotion and deepen connections between people, brands and culture.