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Paul Fitzgerald

Founder and CEOSalt & Pepper Media Inc.

Toronto, ON, Canada

Member Since July 2023


Public Relations


Paul Fitzgerald is the Founder and CEO of Salt & Pepper Media Inc. - a widely known public relations and digital media company with offices and field offices in Toronto, Montreal, Calgary, Vancouver, New York City, Chicago, Las Vegas, San Diego, and Los Angeles. Fitzgerald is nearing completion of his PhD in Communication Sciences.

Published content

Remote Work is Nothing New: You Can Achieve Success Too


Wherever you fall on the work-from-home debate, and there is evidence on both sides, success ultimately comes from what you put into it.

Nine Key Factors to Consider When Collabing With a Creative Agency

expert panel

Consider these pivotal factors when partnering up for a campaign. Partnering with the right creative agency can be the difference between a lackluster campaign and a resounding success. As businesses seek to captivate audiences in more innovative ways, the selection of a suitable agency becomes a critical decision. But how does one discern the ideal match amid a sea of options? Here, Rolling Stone Culture Council members explain the crucial factors that demand your attention when evaluating potential creative agency partners. From a track record of creativity and adaptability to a shared understanding of the brand's vision, navigating these considerations can pave the way for fruitful and inspiring collaborations.

What the Fifth Beatle Can Teach Your Brand About Failure, Reinvention and Success


Every brand has its fifth Beatle moment — an opportunity lost that could spell your ending, or the start of a new chapter.

Company details

Salt & Pepper Media Inc.

Company bio

Salt & Pepper Media Inc. are frontrunners in the public relations and digital media spaces. Paul Fitzgerald and his firm have become widely known since launching Salt & Pepper Media Inc. The firm now has offices and field office locations in Toronto, Montreal, Calgary, Vancouver, New York City, Chicago, Las Vegas, San Diego, and Los Angeles. Salt & Pepper Media Inc. works with some of the biggest news networks in both the USA and Canada, including NBC, ABC, CBS, CBC, CTV, Global, The Los Angeles Times, The New York Times, Forbes, Business Insider, and C-Net, to name a handful. For over the last decade, Fitzgerald has helped scores of start-ups launch their brands on the market. His firm works with new app companies, and innovative home, lifestyle, and software brands. To date, he has worked with over 350 start-ups that have experienced tremendous success. Fitzgerald is also a PR mentor/advisor for a number of esteemed institutions and networks, including The Forge at McMaster University in Hamilton, Ontario, The Atlanta Tech Hub in Atlanta, Georgia, Idea Pros in San Diego, California, and One Item/Sports Science Index in Seattle, Washington. Fitzgerald has also been active as a journalist while running a popular international public relations and digital media company. He is currently a new innovations, science and technology, business, and lifestyle columnist with The Toronto Sun, The Toronto Tribune, The New York City Herald, and The Toronto Post-Gazette. His work has also appeared in The Associated Press, USA Today, and CNN International Report. Fitzgerald and his firm offer a number of innovative services for clients: media coverage, press, social media, website development, marketing, advertising, content writing, and more!



Area of focus

Media and Entertainment
Social Media Management
Web Development

Company size

11 - 50