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Paul Herrera

COO & CofounderMaven Road

New York City Area

Member Since July 2021


Market Research
Marketing Strategy


Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, a global business intelligence firm specializing in social listening, audience analysis, and brand perception studies. Paul leads new project development at Maven Road, focusing on those that require significant technical expertise in planning and execution. His work designing custom solutions for clients and his efforts to keep the company on the cutting edge of developments in social media has helped solidify Maven Road’s reputation as a firm of constant innovation. In his spare time, Paul is an avid runner and enjoys reading.

Published content

Is There Room for Independent Artists in the Metaverse?


What could the metaverse hold for independent artists?

Music and Artificial Intelligence: Implications for Artists and the Industry


The music industry could continue to undergo changes as the use of AI proliferates.

Why Digital Communities Are the Key to Success in the Digital World


My main tip for success? Cultivate an active and loyal community. 

Livestreams, Online Events and Vaping: Opportunities for Brands to Connect With Dance Music Fans


Understanding the dance music community can unlock many opportunities for marketers.

How Interpersonal Communication and Relationships Evolved During the Pandemic


The world as we know it has changed radically in a record two years.

How Covid-19 Changed Dance Music Fans’ Connection to the Scene and What It Means for Brands


Brands have many opportunities to connect with the dance music fanbase.

Company details

Maven Road

Company bio

Maven Road is a global business intelligence firm focused on creating lean, actionable consumer and audience intelligence. Our knowledge and expertise allow our customers to reach new pockets of consumer data that would otherwise remain untapped. Our Big Data, Machine Learning Models, and Advanced Analytics help global brands stay ahead of the market. To learn more, visit



Area of focus

Business Intelligence
Consumer Research
Consumer Insights

Company size

51 - 200

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