Member Since 2021
New York City Area
Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, a global business intelligence firm specializing in social listening, audience analysis, and brand perception studies. Paul leads new project development at Maven Road, focusing on those that require significant technical expertise in planning and execution. His work designing custom solutions for clients and his efforts to keep the company on the cutting edge of developments in social media has helped solidify Maven Road’s reputation as a firm of constant innovation. In his spare time, Paul is an avid runner and enjoys reading.
What could the metaverse hold for independent artists?
The music industry could continue to undergo changes as the use of AI proliferates.
My main tip for success? Cultivate an active and loyal community.
Understanding the dance music community can unlock many opportunities for marketers.
The world as we know it has changed radically in a record two years.
Brands have many opportunities to connect with the dance music fanbase.
Digital transformation is the road that any leader can take to make their business reach its full potential.
Maven Road is a global business intelligence firm focused on creating lean, actionable consumer and audience intelligence. Our knowledge and expertise allow our customers to reach new pockets of consumer data that would otherwise remain untapped. Our Big Data, Machine Learning Models, and Advanced Analytics help global brands stay ahead of the market. To learn more, visit mavenroad.com.