Paul Herrera

Member Since 2021

Paul Herrera

COO & Cofounder

Maven Road

New York City Area

Paul Herrera is The Chief Operating Officer & Co-founder at Maven Road, a global business intelligence firm specializing in social listening, audience analysis, and brand perception studies. Paul leads new project development at Maven Road, focusing on those that require significant technical expertise in planning and execution. His work designing custom solutions for clients and his efforts to keep the company on the cutting edge of developments in social media has helped solidify Maven Road’s reputation as a firm of constant innovation. In his spare time, Paul is an avid runner and enjoys reading.


  • Management
  • Market Research
  • Marketing Strategy


September 20th, 2022

Is There Room for Independent Artists in the Metaverse?

What could the metaverse hold for independent artists?

July 27th, 2022

Music and Artificial Intelligence: Implications for Artists and the Industry

The music industry could continue to undergo changes as the use of AI proliferates.

May 12th, 2022

Why Digital Communities Are the Key to Success in the Digital World

My main tip for success? Cultivate an active and loyal community. 

March 18th, 2022

Livestreams, Online Events and Vaping: Opportunities for Brands to Connect With Dance Music Fans

Understanding the dance music community can unlock many opportunities for marketers.


Maven Road

Maven Road is a global business intelligence firm focused on creating lean, actionable consumer and audience intelligence. Our knowledge and expertise allow our customers to reach new pockets of consumer data that would otherwise remain untapped. Our Big Data, Machine Learning Models, and Advanced Analytics help global brands stay ahead of the market. To learn more, visit


  • Business Intelligence
  • Consumer Research
  • Consumer Insights