Red Rodriguez

Red 'Balenciaga' Rodriguez has spent over a decade deeply immersed in the cannabis industry, collaborating with top dispensaries to curate exceptional products and advising leading brands. His expertise in retail was pivotal in shaping the renowned Flower Menu at America's first Cannabis Cafe. Formally the Director of Brand Partnerships at GRAV, Red created and spearheaded the development of innovative brand collaborations that amplify the company's influence and reach. As the founder of Iconoclast Agency, Red leverages his extensive hands-on experience to offer culturally dynamic strategies that drive meaningful impact. This agency is built on more than a decade of industry knowledge, crafting unique approaches tailored to the evolving cannabis market. A California native with east coast roots, Red has witnessed the state's cannabis landscape transform over the years. This journey has fueled his commitment to advocating for BIPOC and LGBTQ+ communities. Identifying strongly with counterculture movements, he uses his deep cannabis expertise to elevate the voices and experiences of those most marginalized. For Red, advocacy is not just a professional pursuit but a personal mission, making him a true counterculture professional dedicated to driving change.