Rob Principe
Published content
expert panel
Oct 13, 2022
Carving out your niche is only the first step in launching a successful business. Business leaders who want to scale in a niche market have a unique opportunity. Niche markets often mean less competition, but the businesses that do exist may be tougher to compete against. To help ensure success when scaling up, businesses should take certain steps to set themselves up with the best odds, whether that's by analyzing market trends first or by taking the time to develop a distinct brand identity. Below, Rolling Stone Culture Council members share this advice and more to help business leaders looking to grow in their niche.
expert panel
Coming up with an idea can be challenging, but following the right steps can get you there faster. For many people, the hardest part of starting a business is coming up with a concept. No matter how many ideas you might have on the back burner, choosing the right one to execute can feel intimidating. This is especially true in the culture space, where the stakes are high and audiences are always looking for "the next big thing." Below, 15 Rolling Stone Culture Council members shared some important tips to help you come up with a business idea you think will have a big cultural impact. Read on to get their recommendations and learn how to implement them for yourself.
Company details
Scratch Music Group, Inc.
Company bio
Scratch Music Group, founded by Rob Principe is a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (1900+ members), which it utilizes for thousands of corporate events, tours, weddings, and music festivals each year. Scratch works closely with leading brands including MTV, Saks, Vans, Bloomingdales, ESPN, Royal Caribbean Cruise Lines, Ann Taylor, Pepsi, Sandals Resorts, W Hotels and many more. The company also runs the Scratch DJ Academy ─ the world’s first and leading DJ and music production learning center co-developed with Jam Master Jay of Run DMC, with locations in NYC, Miami, LA, Chicago Atlanta and Philadelphia. Scratch Music Group has booked DJs for over 75,000 events, entertained over thirty million people, and has been featured in press outlets including CNN, MTV, ABC, FOX, The NY Times, The Wall Street Journal and Forbes.