Rob Principe

Scratch Music Group, founded by Rob Principe is a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (1900+ members), which it utilizes for thousands of corporate events, tours, weddings, and music festivals each year. Scratch works closely with leading brands including MTV, Saks, Vans, Bloomingdales, ESPN, Royal Caribbean Cruise Lines, Ann Taylor, Pepsi, Sandals Resorts, W Hotels and many more. The company also runs the Scratch DJ Academy ─ the world’s first and leading DJ and music production learning center co-developed with Jam Master Jay of Run DMC, with locations in NYC, Miami, LA, Chicago Atlanta and Philadelphia. Scratch Music Group has booked DJs for over 75,000 events, entertained over thirty million people, and has been featured in press outlets including CNN, MTV, ABC, FOX, The NY Times, The Wall Street Journal and Forbes.