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Rob Principe

CEOScratch Music Group, Inc.

Glen Cove, NY

Member Since October 2020

Skills

Music
Digital Media
Entertainment

About

Rob Principe is cofounder of Scratch DJ Academy, the world's leading brand in DJ education and access, with studios in New York, Miami, and Los Angeles.

Published content

12 Tips for Scaling Up in a Niche Market

expert panel

Carving out your niche is only the first step in launching a successful business. Business leaders who want to scale in a niche market have a unique opportunity. Niche markets often mean less competition, but the businesses that do exist may be tougher to compete against. To help ensure success when scaling up, businesses should take certain steps to set themselves up with the best odds, whether that's by analyzing market trends first or by taking the time to develop a distinct brand identity. Below, Rolling Stone Culture Council members share this advice and more to help business leaders looking to grow in their niche.

15 Culture Leaders Share Their Tips for Developing a Great Business Concept

expert panel

Coming up with an idea can be challenging, but following the right steps can get you there faster. For many people, the hardest part of starting a business is coming up with a concept. No matter how many ideas you might have on the back burner, choosing the right one to execute can feel intimidating. This is especially true in the culture space, where the stakes are high and audiences are always looking for "the next big thing." Below, 15 Rolling Stone Culture Council members shared some important tips to help you come up with a business idea you think will have a big cultural impact. Read on to get their recommendations and learn how to implement them for yourself.

Company details

Scratch Music Group, Inc.

Company bio

Scratch Music Group, founded by Rob Principe is a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (1900+ members), which it utilizes for thousands of corporate events, tours, weddings, and music festivals each year. Scratch works closely with leading brands including MTV, Saks, Vans, Bloomingdales, ESPN, Royal Caribbean Cruise Lines, Ann Taylor, Pepsi, Sandals Resorts, W Hotels and many more. The company also runs the Scratch DJ Academy ─ the world’s first and leading DJ and music production learning center co-developed with Jam Master Jay of Run DMC, with locations in NYC, Miami, LA, Chicago Atlanta and Philadelphia. Scratch Music Group has booked DJs for over 75,000 events, entertained over thirty million people, and has been featured in press outlets including CNN, MTV, ABC, FOX, The NY Times, The Wall Street Journal and Forbes.

Industry

Music

Area of focus

DJ Education
Talent Booking
Event Production

Company size

51 - 200