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Robert Johnson

CEO/Founder of Mycroboost & Custom Capsule ConsultantsMycroboost

Los Angeles, CA

Member Since September 2021

Skills

Marketing
Sales Growth
New Product Development

About

Robert Johnson founded premium mushroom product line Mycroboost as well as Custom Capsule Consultants, where he is CEO/ His work in the cannabinoid, health and supplement space since 2008 has given him deep expertise around cannabinoids, hemp, mushrooms, supplements, product development, business development, market demands and consumer trends. Robert has a proven track record of establishing successful business ventures in the health and wellness space. Before founding Custom Capsule Consultants in 2019, Robert was Co-Founder and Head of Sales at TetraLabs, the company that pioneered the development of premium pharmaceutical-grade cannabinoid products in 2010, as well as the use of fractional distillation to clarify and isolate THC oil. He has launched numerous innovative products in the hemp space, including the first softgels on the market. He also served as co-owner and CEO at CannaCatering, which he grew from a bootstrapped start-up to a California industry leader in two years. He is now a regular presenter at CBD Training Academy, where he speaks about custom formulations and product differentiation. Robert’s singular experience, extensive industry network, business acumen and keen insight into the future of the hemp and supplement marketplaces form an invaluable component of Custom Capsule Consultants client services. Robert provides experienced, personalized counsel to all CCC clients regarding their product concepts and business plans.

Published content

 Legal Psychedelic Therapy is Coming for Veterans — But How Long Will They Have to Wait?

article

With strides made toward legalization, there is still much to be done to grant veterans access to treatment.

Psychedelic Censorship: Let Mushroom Educators Have Their Say

article

For legal small businesses, advocates and educators in the psychedelic or cannabis space, losing your social media account is common.

The Shroom Boom Market Guide: Ten Terms You Need to Know, Part 2

article

Because the markets for all kinds of mushrooms continue to grow, I created a primer of ten terms you should know if you want to understand the fungus business.

The Shroom Boom Market Guide: Ten Terms You Need to Know, Part 1

article

The mini-economies generated by these different mushroom sectors are nothing short of staggering.

What Makes a Mushroom a Mushroom? How the Mycelium Debate Could Impact Industry Players and Consumers Alike

article

Defining mushroom products reflects a larger problem in the supplements industry: there is precious little oversight and no need for FDA approval.

All Mushrooms Can Be Magic: Why the Shroom Boom Goes Beyond Psychedelics

article

You’re not imagining things—mushrooms are everywhere. 

Company details

Mycroboost

Company bio

Mycroboost is an organic mushroom product line, designed to make the health benefits of mushrooms accessible to all. Our gummies and softgels are organic, naturally sourced and certified lab tested. We source our mushrooms—lion’s mane, chaga, reishi, cordyceps and turkey tail—from a premium North American cultivator with four decades of myco-experience. We make our products exclusively with fruiting bodies (not mycelial biomass) for maximum health benefits, quality and taste. Unlike other organic mushroom products sold in major stores, our products are made with fruiting bodies (not mycelial biomass) and routinely tested to guarantee safety, quality and an unbeatable taste. We also work with an industry-leading supplier who has more than 40 years of myco-experience. The result? Quality organic mushrooms that are verified by science and trusted by many. Our CEO Robert Johnson is committed to making the magic of organic mushrooms more accessible without sacrificing quality, taste, or safety.

Industry

Food & Beverage

Area of focus

Product Management
Brand Marketing
Consumer Goods

Company size

2 - 10