Member Since March 2022
Showrunner and executive producer originally from the UK with over 20 years experience working for the foremost production companies and broadcasters including Endemol, Hat Trick, Monkey Kingdom, BBC, ITV, Channel 4 and Sky. Throughout his career Rob has worked at the cutting edge of broadcast production, digital, live events, documentary and branded entertainment. In 2017 Rob was relocated to New York by Universal Music Group to manage video and film productions for North America. Currently running www.fast-lane.tv
When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more. Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business's products or services. By crafting and presenting a relatable story, businesses are able to connect in a more personal way with consumers, employees and investors, thereby increasing sales and investment opportunities, improving their thought leadership status and creating brand loyalty. Below, 12 Rolling Stone Culture Council members discuss how to hone your business storytelling skills and why these methods are so effective.
Not every influencer is a good fit for every company — and vice versa. Like with any business partnership, an influencer partnership must start with a solid foundation. Relying too much on transactional details may leave your business with a partner it can’t trust, whereas looking at the person as a whole may help you build a better relationship and save you from potential disaster down the line. If you’re unsure about your influencer partnership, consider this advice from the leaders of Rolling Stone Culture Council. Below, they list signs that an influencer partnership might not be working out as you hoped and offer tips on what you should do if you spot them.
There are a myriad of fresh ways to get the word out to potential customers. Coming up with a business idea, building a product or service line and designing a website are all vitally important steps to getting a business off the ground — but they’re only the first steps. In order to truly have success with any business, you’ll need to drum up some positive publicity to help get your business noticed and get new customers through the door. Luckily, there are plenty of ways you can go about earning positive publicity, and if one way isn’t providing the results you desire, you can simply move on to the next. Below, the members of Rolling Stone Culture Council offer their top creative ways to drum up positive publicity to help get you started.
TV and video production company working in and embracing the constantly evolving digital and entertainment landscape. Storytelling is at the heart of everything we do. Whether it's capturing the visceral power of music at a live event, a superstars artistic process, the culture of a brand or the complexities of a character. Specializing in live broadcast events, branded entertainment and unscripted television.