Russel Wilenkin

Member Since 2020

Russel Wilenkin


Old Pal

Los Angeles Area


  • Private Equity
  • Venture Capital
  • Financial Modeling


February 23rd, 2023

15 Steps for Weaving Your Brand’s Mission Throughout Your Business Structure

It's not enough to simply define your brand mission — you have to live it every day.

December 13th, 2022

Unhappy Customer? Take These 12 Actions Right Away

Their future opinion of your business rides on how you respond to their concerns.

January 21st, 2022

11 Tips for Keeping the Momentum Going After Making a Business Connection

Networking can be tough, but building relationships doesn't have to be.

October 29th, 2021

Eight Ways a Business Can Build Community by Leveraging User-Generated Content

To build a community of fans, you’ll need to hand them the reins.


Old Pal

Old Pal is a lifestyle brand focused around the idea of communal cannabis consumption. Old Pal is our ode to the cannabis growers before us. The men, women, and families who have risked everything to grow this miraculous plant for the last couple of decades. You see, while the legalization of cannabis is one of the most momentous and amazing movements of our lifetime, many boutique, family-owned farms are being forced out of the market by large companies. This has had a catastrophic impact on many of the families in the Emerald Triangle - aka the heart and sole of the cannabis revolution. Old Pal is our way of supporting these farmers, by creating a communal brand and getting it in as many people's hands as possible. Those who paved the road deserve to see their farms thrive- that is our mission. Every farm we work with uses pesticide free growing practices and lets good ol'​ sunshine do the rest. This is reefer the way mother nature intended..... This is our big 'Thank You'​ to all the amazing people who risked everything they had to make this our reality.