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Russel Wilenkin

CEOOld Pal

Los Angeles, CA

Member Since October 2020


Private Equity
Venture Capital
Financial Modeling

Published content

15 Steps for Weaving Your Brand’s Mission Throughout Your Business Structure

expert panel

It's not enough to simply define your brand mission — you have to live it every day. For any business, having a clear and meaningful mission is critical for success. To truly live up to that mission, however, you must ensure that it is consistently and clearly woven throughout all aspects of the business. Your brand's mission should be evident in the company's values, culture and day-to-day operations. To help you achieve this, 15 Rolling Stone Culture Council members each outline one specific step or action businesses can take to ensure their mission is fully integrated into their operations and why this is so important for the success and sustainability of the business.

Unhappy Customer? Take These 12 Actions Right Away

expert panel

Their future opinion of your business rides on how you respond to their concerns. It's no secret that unhappy customers can have a negative effect on your business. All it takes is a slew of negative Yelp reviews or low star ratings to ruin a business’s reputation. But the reviews themselves aren’t always what have the biggest impact — it's all about the way the business responds to unsatisfied buyers. That's why it's so important to address customer concerns when they occur and attempt to turn the situation around. To shed some light on how to do so properly, 12 Rolling Stone Culture Council members explain the smartest things you should do first when you have an unhappy customer and why.

11 Tips for Keeping the Momentum Going After Making a Business Connection

expert panel

Networking can be tough, but building relationships doesn't have to be. Networking is a major way to forge new connections and find potential business opportunities when you're an entrepreneur. But once you’ve made an initial connection, keeping the momentum going with that contact afterward — whether with other professionals or brands — can be tricky as you both return to your hectic daily lives. According to the members of Rolling Stone Culture Council, however, maintaining good business relationships doesn’t have to be challenging or take up a lot of time — it’s all about doing it the right way. Below, they list a few of their top tips for keeping the networking momentum going and why they work so well.

Eight Ways a Business Can Build Community by Leveraging User-Generated Content

expert panel

To build a community of fans, you’ll need to hand them the reins. User-generated content (UGC) by definition is that content which is created by fans of a particular brand or product. And when a brand features content created by the fans for the fans, it can encourage other users to generate content too, eventually leading to an engaged community of loyal customers. To properly ignite this chain of events, however, companies will have to put in some initial legwork. Below, a panel of Rolling Stone Culture Council members share ways in which their businesses build community around user-generated content and how any business can follow suit.

14 Lessons You Should Know Before You Start Your Business

expert panel

For these business leaders, hindsight is 20/20. Starting a business can be an intimidating undertaking, especially when it’s your first one. You’re often feeling imposter syndrome in full force, and no matter how much planning and research you do ahead of time, rarely does any aspect of business go how you’d expect.  Because of this fact, for many entrepreneurs, hindsight is 20/20. Now with established careers and businesses, they can better reflect on what may have gone wrong or what they could have done better when they first started out. Below, a panel of 14 Rolling Stone Culture Council members share the lessons they wish they had known when starting their businesses and how that knowledge may have helped them grow along the way.

15 Skills You May Not Know to Look for in a Potential Business Partner

expert panel

To find the right match, you’ll need to look beyond their technical skills. When it comes to finding the right business partner, not just anyone will do. However, they also may not be the type of person you think you need at first. While many entrepreneurs will assume they need to find someone with superior technical skills like marketing or sales to help drive their business forward, it may be the nontechnical skills that make all the difference. Below, a panel of Rolling Stone Culture Council leaders share 15 nontechnical skills you may not realize you should be looking for in a business partner, and why having these qualities at your side could make for the perfect match.

Company details

Old Pal

Company bio

Old Pal is a lifestyle brand focused around the idea of communal cannabis consumption. Old Pal is our ode to the cannabis growers before us. The men, women, and families who have risked everything to grow this miraculous plant for the last couple of decades. You see, while the legalization of cannabis is one of the most momentous and amazing movements of our lifetime, many boutique, family-owned farms are being forced out of the market by large companies. This has had a catastrophic impact on many of the families in the Emerald Triangle - aka the heart and sole of the cannabis revolution. Old Pal is our way of supporting these farmers, by creating a communal brand and getting it in as many people's hands as possible. Those who paved the road deserve to see their farms thrive- that is our mission. Every farm we work with uses pesticide free growing practices and lets good ol'​ sunshine do the rest. This is reefer the way mother nature intended..... This is our big 'Thank You'​ to all the amazing people who risked everything they had to make this our reality.



Company size

11 - 50