Sam Saideman

Sam Saideman, Co-Founder and CEO of Innovo Management, LLC, directly manages musicians and influencers such as Ni/Co, YONAS, Jillian Webber, Marley Arnold, and more, driving the company’s vision and success since its inception. With experience that ranges from performance and booking to publishing and marketing for a global distribution company, Sam has a wealth of experience that he leverages in his daily management strategies. Sam has directly created, implemented, and managed label budgets for marketing campaigns on projects that include Meghan Trainor, Bia, Jon Batiste, Mario, Chris Brown, Cherub, Method Man, CeeLo Green, and more. In 2015, 2016, and 2019, the Nashville Chamber of Commerce and Nashville Entrepreneur Center nominated Sam for Young Entrepreneur of the Year, following awards and recognition from President Barack Obama and former Nashville Mayor David Briley for his work in the community and execution of successful benefit concerts. While Innovo has experienced explosive year-over-year growth, the early days of the company and Sam’s discovery of his business acumen are what defines his entrepreneurial journey. As an immigrant from London, England who moved to New York in 2001, his lower-middle class upbringing taught him early on that there’s no substitute for hard work. By the age of 18, Sam had worked in real estate, property management, door-to-door sales, marketing, and any other educational opportunities that he could dive into. Living in an environment like New York, Sam was simultaneously immersed in the culture of Hip-Hop and switched his focus away from general business towards the music industry as an artist. At 19 years old, he had signed with an independent record label in Philadelphia. After being promised the world, he was given nothing, resulting in a battle over his work. At this point, Sam discovered his true passion; providing a place focused on fair treatment with a grassroots approach to career development. 1 year later, along with his business partner, Ian Rodriguez, Innovo Management was launched. Amidst the pandemic, Sam had taken notice of the low-quality work happening in the creator economy. Everything from paid campaigns utilizing misspelled hashtags to creating win-lose relationships between brands and Influencers, Sam saw a gap in the market to adapt his ‘Music First’ mission towards Creators as a whole. Flash to 2024, Innovo now manages dozens of creators reaching tens of millions of followers and the company also expanded to add an agency division which handles influencer activations and has worked with Universal Music, Big Machine, Epic Records, Verve Label Group, Vistaprint, Crayola, Zales, Lands End, Tupperware, and many more. Sam is a three-time college dropout who believes in a sink or swim mentality with low barrier to entry businesses. "Innovate to Elevate."