Member Since September 2024
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About
Sam Saideman, Co-Founder and CEO of Innovo Management, LLC, directly manages musicians and influencers such as Ni/Co, YONAS, Jillian Webber, Marley Arnold, and more, driving the company’s vision and success since its inception. With experience that ranges from performance and booking to publishing and marketing for a global distribution company, Sam has a wealth of experience that he leverages in his daily management strategies. Sam has directly created, implemented, and managed label budgets for marketing campaigns on projects that include Meghan Trainor, Bia, Jon Batiste, Mario, Chris Brown, Cherub, Method Man, CeeLo Green, and more. In 2015, 2016, and 2019, the Nashville Chamber of Commerce and Nashville Entrepreneur Center nominated Sam for Young Entrepreneur of the Year, following awards and recognition from President Barack Obama and former Nashville Mayor David Briley for his work in the community and execution of successful benefit concerts. While Innovo has experienced explosive year-over-year growth, the early days of the company and Sam’s discovery of his business acumen are what defines his entrepreneurial journey. As an immigrant from London, England who moved to New York in 2001, his lower-middle class upbringing taught him early on that there’s no substitute for hard work. By the age of 18, Sam had worked in real estate, property management, door-to-door sales, marketing, and any other educational opportunities that he could dive into. Living in an environment like New York, Sam was simultaneously immersed in the culture of Hip-Hop and switched his focus away from general business towards the music industry as an artist. At 19 years old, he had signed with an independent record label in Philadelphia. After being promised the world, he was given nothing, resulting in a battle over his work. At this point, Sam discovered his true passion; providing a place focused on fair treatment with a grassroots approach to career development. 1 year later, along with his business partner, Ian Rodriguez, Innovo Management was launched. Amidst the pandemic, Sam had taken notice of the low-quality work happening in the creator economy. Everything from paid campaigns utilizing misspelled hashtags to creating win-lose relationships between brands and Influencers, Sam saw a gap in the market to adapt his ‘Music First’ mission towards Creators as a whole. Flash to 2024, Innovo now manages dozens of creators reaching tens of millions of followers and the company also expanded to add an agency division which handles influencer activations and has worked with Universal Music, Big Machine, Epic Records, Verve Label Group, Vistaprint, Crayola, Zales, Lands End, Tupperware, and many more. Sam is a three-time college dropout who believes in a sink or swim mentality with low barrier to entry businesses. "Innovate to Elevate."
Sam Saideman
Published content
expert panel
You don’t necessarily have to sacrifice one to achieve the other. All companies must eventually make sales if they want to last as a business. And to make sales, you need to work on marketing — or getting your brand and products in front of potential customers and detailing the reasons why they should pass their hard-earned cash off to you. But while earning sales is one of the main goals of good marketing, some efforts can sometimes come off too “salesy,” turning off customers with far too insistent and persistent language and messaging. Today’s consumers crave more transparency from brands, so marketers must work to balance their sales pitch with their brand’s authentic voice. Drawing on their own experiences as business leaders, the members of Rolling Stone Culture Council weigh in below on how brands can balance authenticity and marketing when developing their unique brand story and why it’s so important to do so.
expert panel
To market to a younger audience, you first have to get to know them on a deeper level. Culture is rapidly changing, with influencer-recommended shopping and rapid content consumption becoming the norm. And as younger generations not only embrace this new culture but lead it, companies are finding themselves targeting a new demographic of consumers. However, taking the same-old approach won’t be effective if you want to gain the interest of young consumers. From marketing on the right platforms to supporting their favorite social causes, companies will need to consider younger generations’ differing preferences. Here, the business leaders of Rolling Stone Culture Council offer up nine ways companies can better engage younger consumers and the methods that have worked well for them.
expert panel
Leadership skills can never truly be mastered, as they are something that should evolve over time. Professional development is often focused on improving yourself and your skills to help you move up in your career. The better you are at something, and the more skills you have, the higher on the ladder you can climb. But no one ever truly reaches perfection — not even leaders. Learning doesn’t stop once you become the boss. In fact, it’s even more important that you continue to learn as a leader if you want to grow, innovate and succeed as a business. So what are some of the things you can learn? Here, 12 business leaders from Rolling Stone Culture Council discuss the things about themselves they have had to work on improving over the years and why it’s so important other leaders do the same.
expert panel
If you want to convince someone to buy from you, first you have to understand the value you’re offering. When you run a business in a creative industry, it might not always be clear how to monetize your work. Whether you’re an independent artist, a freelance creator or any other form of solopreneur, one of the first steps on your road to success is managing to land your first sale — and that can be a tricky endeavor on your own. Having each worked in the culture space for some time, the members of Rolling Stone Culture Council know what it takes to run successful businesses in creative industries. Here, they weigh in with words of wisdom for aspiring or current entrepreneurs on how to land that elusive first sale, and what it takes to keep your business going even after you’ve earned your first customer.
article
Here are five tips that I implement in my constant (and often failing) pursuit to avoid "the social media trap door."
Company details
Innovo Management
Company bio
We provide services that help people reach people. Whether you’re a musician looking to gain eyes and ears on your music, or you’re a brand trying to spread awareness of a new product or service, Innovo specializes in an impact-over-vanity approach. People-reaching-people is our response to an over utilized “consumer” mentality. People don’t want to be sold while using platforms to escape life. We’re experts at custom tailoring our approach to meet potential customers where they are in life, not where we want them to be. With our focus on partnerships instead of transactions, all parties win. "Innovo was created to provide a home for Musicians to focus on their art. We began with the sole mission of fostering an environment that’s safe for artists, innovative in the landscape, and driven by a passion for the core of this industry; the music. Now, we're applying those same principles to Influencers & Brands."