Member Since 2021
San Francisco Bay Area
Educator - Writer - Policy Advocate - Industry Consultant Creating educational and training opportunities for brands, healthcare institutions, policymakers and the public through consulting, curriculum and media. Host of the Planted With Sara Payan podcast on Radio Misfits Network. A ten-year industry veteran with extensive experience guiding and educating consumers about cannabis; consults on buying trends and demands for businesses and brands, product development and marketing with an eye towards capturing the consumer's imagination, providing solutions, and creating fulfilling consumer scenarios. Sara is the Public Education Officer for the Apothecarium in San Francisco, Vice-Chair of the San Francisco Bay Area Americans for Safe Access Chapter, Seat 16 of the San Francisco Cannabis Oversight Committee, and for three years (2016-2018) was vice-chair of the San Francisco Cannabis State Legalization Task Force. Sara has had the honor of speaking at such events as the New West Summit, Meadowlands, Ignite: Young Women Run, Patients Out of Time, Blunt Talks, Women Grow and The Women's Visionary Congress and the Arkansas Cannabis Industry Association. She is also the host of the Planted podcast, which debuted in May 2019 on the Radio Misfits Podcast Network. With over 18,000 hours of medical cannabis patient research, Sara has consulted with large healthcare organizations such as Kaiser and UCSF. She has led large-scale industry training and lectures nationwide, including continuing education credit classes at accredited schools for healthcare practitioners through her private practice. Sara created some of the first-to-market cannabis curriculum — the first cannabis education workshop series for City College of San Francisco’s Continuing Education Program and was featured in a lecture series at UC Berkeley Haas School of Business. Her experience as a stage III colon cancer survivor, and her civil rights background fueled her passion for creating safe access to cannabis through education and creating compassion programs to provide free cannabis for the critically and chronically ill with low income. Sara was named one of the 100+ most important women in cannabis for 2019 and 2020 by the Green Market Report. Her work has been highlighted in MJ Lifestyle Magazine, California Leaf, San Francisco Chronicle, Magnetic Magazine, The Bold Italic, Cannabis Now, and Damian Marley’s “Medication” series. She has been quoted in mainstream lifestyle publications such as Self Magazine.
To find your heart's work, you must listen within, ignore the critics and be brave enough to leap.
Looking to find sustainable success in cannabis?
The key is to address the overwhelm early and to find manageable solutions.
Educated policymakers can create policy that enables safe access, social justice and viable opportunities for industry success.
You can’t grow your business without facing a few obstacles along the way.
In order to engage your viewers, you have to first create something worth watching.
The Apothecarium’s mission is to provide our members with quality cannabis in a welcoming environment with empathy, education, and ongoing personal support. The Apothecarium was founded by three first cousins and two family friends in San Francisco in 2011. On the West Coast, we have three dispensaries in San Francisco, one in Berkeley, one in Las Vegas, and one in Capitola. On the East Coast, dispensaries are found in Lancaster, Thorndale and Plymouth Landing, Pennsylvania, as well as Phillipsburg, New Jersey. Our dispensaries are known for emphasizing education and customer service for seniors, first-time dispensary visitors, and patients with serious medical conditions. We focus on providing our guests with in-depth, one-on-one consultations from highly trained cannabis consultants. We also provide free cannabis education events that are open to the public. Our flagship San Francisco Castro dispensary was named the best-designed dispensary in the country by Architectural Digest.