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About
Brand Expert. Media Pro. Growth Guru. Scott is a PR, media, marketing and communications professional who currently runs a cutting-edge media and brand marketing agency. Scott is also station manager for Outside Television’s TV8 and hosts an array of live and recorded video segments. Scott has been featured on NBC, MSNBC, ColoradoBiz Magazine and much more. Scott has years of proven, high-level leadership in dynamic businesses … and a record of success He has operated and launched companies of all sizes and types and is also a management, operational and development consultant to a wide array of businesses. He recently started, operated, marketed and sold a line of Amazon top-selling consumer products. With years of experience and a hands-on, energized approach, Scott’s communications capabilities and skills are unparalleled. He has worked in many, many leadership positions and has extensive on-air, public relations, event marketing and public speaking experience. Personally, Scott is a fifth-generation Denver native and lives in Denver with his wife Allison and son Reid (drummer and music producer!). Scott is an avid outdoorsman, volunteer, photographer and DJ.

Scott Cowperthwaite
Published content

expert panel
Is your workplace hurting more than helping your professional growth? Here's how to tell. A toxic workplace can take many forms — sometimes it’s obvious, and other times it’s hidden beneath the surface. Left unchecked, toxic dynamics can undermine collaboration, weaken performance and create lasting harm for both people and organizations. As an employee, recognizing the red flags early is critical to protect both your mental health and career growth. To help you spot toxicity in the workplace, Rolling Stone Culture Council leaders share the signs they’ve seen most often and the steps you can take when faced with these situations.

expert panel
Big risks can lead to big rewards — if you’re willing to take the leap. In any career, there comes a moment when you have to decide whether to play it safe or take a chance. For some, that risk might mean leaving a stable job, starting from scratch or trusting an unconventional idea. These bold moves don’t always follow a straight path, but they often lead to growth, opportunity and lasting impact. To explore what it really means to put it all on the line, Rolling Stone Culture Council members share the biggest risks they’ve ever taken in their careers — and the valuable lessons those experiences taught them.

expert panel
Strong cultural networks are built on trust, generosity and authentic connection, rather than transactions. In the culture space, who you know often matters just as much as what you do. But that doesn’t mean relationship-building should feel transactional or opportunistic. The most successful and fulfilling connections are grounded in sincerity, shared values, and mutual support. To that end, Rolling Stone Culture Council members share their best advice for growing positive connections in the culture space. Whether you're an artist, entrepreneur, producer or creative executive, your career will benefit from cultivating genuine relationships that go beyond surface-level networking.

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If you’re struggling to regain momentum in a tough market, these expert insights can help you turn things around. In a year marked by continued business closures and shrinking profit margins, declining sales remain one of the toughest challenges for companies trying to stay afloat. To regain stability, businesses must move beyond surface-level fixes and focus on proven strategies that drive revenue and strengthen customer loyalty. That includes reevaluating outdated tactics, doubling down on high-value relationships and aligning offerings with what today’s buyers actually need. Below, Rolling Stone Culture Council members share clear, actionable steps businesses can take right now to increase sales and keep customers coming back.

expert panel
Feedback can be hard to listen to, but it’s almost always valuable. Whether it's from fans, critics or team members, criticism is unavoidable as a business leader. Especially in the culture space where so many businesses are built around trending interests and tastes, receiving feedback on your business or yourself as a leader is understandably inevitable. However, learning to handle criticism with grace is a learned skill that's not always easy to do when you’re passionate about your project. Here, the business leaders of Rolling Stone Culture Council reflect on their experiences with criticism and offer up 12 tips you can use to better handle criticism as a leader while staying grounded in your vision.

expert panel
Letting customers get to know your brand on a deeper level can drive long-term loyalty. Customers are more informed than they ever have been before — and they’d like to keep it that way. In fact, a recent study by Sprout Social found that 86 percent of Americans believe transparency in business to be more important now than ever. They want to know who they’re buying from, what they stand for and what it truly is they’re purchasing with their hard-earned dollars. This knowledge can help drive loyalty and trust among consumers, earning businesses repeat sales and a stable customer base. But what are some of the ways companies can give customers more behind-the-scenes insights? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few tried-and-true tips to share. Consider their advice to incorporate more opportunities for transparency with customers and have a positive impact on your company's overall reputation.