Member Since June 2021
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About
Brand Expert. Media Pro. Growth Guru. Scott is a PR, media, marketing and communications professional who currently runs a cutting-edge media and brand marketing agency. Scott is also station manager for Outside Television’s TV8 and hosts an array of live and recorded video segments. Scott has been featured on NBC, MSNBC, ColoradoBiz Magazine and much more. Scott has years of proven, high-level leadership in dynamic businesses … and a record of success He has operated and launched companies of all sizes and types and is also a management, operational and development consultant to a wide array of businesses. He recently started, operated, marketed and sold a line of Amazon top-selling consumer products. With years of experience and a hands-on, energized approach, Scott’s communications capabilities and skills are unparalleled. He has worked in many, many leadership positions and has extensive on-air, public relations, event marketing and public speaking experience. Personally, Scott is a fifth-generation Denver native and lives in Denver with his wife Allison and son Reid (drummer and music producer!). Scott is an avid outdoorsman, volunteer, photographer and DJ.
Scott Cowperthwaite
Published content
expert panel
Following these creative suggestions for thought leaders can help you gain the authority you need to stand out. In a crowded industry full of experts, standing out and gaining recognition as a thought leader requires a touch of creativity. While expertise and knowledge are essential, it's the ability to showcase your unique perspective and captivate audiences that sets you apart. So, how can you harness creativity to become a standout thought leader in your field? Below, Rolling Stone Culture Council members explore unconventional strategies that will help you make a lasting impact, attract attention and position yourself as a trusted authority in your industry.
expert panel
Critical thinking, relationship-building, adaptability and other uniquely human traits will be the key to success in today's AI-dominated work landscape. As artificial intelligence continues to reshape industries and job markets, professionals are left wondering how they can stay relevant and thrive in this new work world. Thankfully, while AI can automate many routine tasks, it cannot replace the skills that make people uniquely human. Below, nine members of Rolling Stone Culture Council discuss the essential steps that professionals should take to stay relevant and succeed in an AI-dominated work world. Read on to learn which specific traits they believe are vital for navigating the ever-changing landscape of work.
expert panel
Burnout is an all too common feeling among business leaders, but thankfully there are effective ways of overcoming it. Carrying the weight of a business on your shoulders can be an exhausting endeavor. Constantly worrying about your business’s success, about the livelihoods of those who work there and about your role as a leader can all eventually lead to feelings of burnout and fatigue. Add in the simple day-to-day stressors of life, and your motivation is often the first thing to go. But even if you feel this way now, it’s not too late to get your motivation back. Luckily, there are some tactics you can use to lift yourself up and find your motivation again. Below, 11 members of Rolling Stone Culture Council discuss a few of those tactics as well as how leveraging them can positively impact your ability to carry on leading.
expert panel
A true commitment to DEI requires more than hiring a diverse group of workers. In recent years, many companies have made public commitments to diversity, equity and inclusion (DEI) in the workplace. They've taken stock of their workforce, revamped their recruiting and hiring practices and worked to ensure their employees represent a wide range of backgrounds and life experiences. While making diverse hires is a good first step, that alone is not enough to show your workforce and the public that diversity, equity and inclusion are embedded in your company's values. Follow the advice of these Rolling Stone Culture Council members to ensure you are putting DEI into practice in every facet of your company culture and operations.
expert panel
Their future opinion of your business rides on how you respond to their concerns. It's no secret that unhappy customers can have a negative effect on your business. All it takes is a slew of negative Yelp reviews or low star ratings to ruin a business’s reputation. But the reviews themselves aren’t always what have the biggest impact — it's all about the way the business responds to unsatisfied buyers. That's why it's so important to address customer concerns when they occur and attempt to turn the situation around. To shed some light on how to do so properly, 12 Rolling Stone Culture Council members explain the smartest things you should do first when you have an unhappy customer and why.
expert panel
Before you hit that "go live" button, make sure you have a plan in place for a successful social media live stream. Whether it's on Instagram, Facebook or other social media platforms, live video content provides fun and welcome variation to your social media strategy. It allows for more connection between your brand and your customers, and may even introduce a new audience to your company. But there is an art to doing live videos well, and it's important to understand the basics before you start streaming. To help, a panel of Rolling Stone Culture Council members share their best practices for a successful social media live stream — from ensuring added value to advertising in advance — and how to adapt these practices to your own strategies.
