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About
Brand Expert. Media Pro. Growth Guru. Scott is a PR, media, marketing and communications professional who currently runs a cutting-edge media and brand marketing agency. Scott is also station manager for Outside Television’s TV8 and hosts an array of live and recorded video segments. Scott has been featured on NBC, MSNBC, ColoradoBiz Magazine and much more. Scott has years of proven, high-level leadership in dynamic businesses … and a record of success He has operated and launched companies of all sizes and types and is also a management, operational and development consultant to a wide array of businesses. He recently started, operated, marketed and sold a line of Amazon top-selling consumer products. With years of experience and a hands-on, energized approach, Scott’s communications capabilities and skills are unparalleled. He has worked in many, many leadership positions and has extensive on-air, public relations, event marketing and public speaking experience. Personally, Scott is a fifth-generation Denver native and lives in Denver with his wife Allison and son Reid (drummer and music producer!). Scott is an avid outdoorsman, volunteer, photographer and DJ.
Scott Cowperthwaite
Published content
expert panel
If you’re struggling to regain momentum in a tough market, these expert insights can help you turn things around. In a year marked by continued business closures and shrinking profit margins, declining sales remain one of the toughest challenges for companies trying to stay afloat. To regain stability, businesses must move beyond surface-level fixes and focus on proven strategies that drive revenue and strengthen customer loyalty. That includes reevaluating outdated tactics, doubling down on high-value relationships and aligning offerings with what today’s buyers actually need. Below, Rolling Stone Culture Council members share clear, actionable steps businesses can take right now to increase sales and keep customers coming back.
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Feedback can be hard to listen to, but it’s almost always valuable. Whether it's from fans, critics or team members, criticism is unavoidable as a business leader. Especially in the culture space where so many businesses are built around trending interests and tastes, receiving feedback on your business or yourself as a leader is understandably inevitable. However, learning to handle criticism with grace is a learned skill that's not always easy to do when you’re passionate about your project. Here, the business leaders of Rolling Stone Culture Council reflect on their experiences with criticism and offer up 12 tips you can use to better handle criticism as a leader while staying grounded in your vision.
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Letting customers get to know your brand on a deeper level can drive long-term loyalty. Customers are more informed than they ever have been before — and they’d like to keep it that way. In fact, a recent study by Sprout Social found that 86 percent of Americans believe transparency in business to be more important now than ever. They want to know who they’re buying from, what they stand for and what it truly is they’re purchasing with their hard-earned dollars. This knowledge can help drive loyalty and trust among consumers, earning businesses repeat sales and a stable customer base. But what are some of the ways companies can give customers more behind-the-scenes insights? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few tried-and-true tips to share. Consider their advice to incorporate more opportunities for transparency with customers and have a positive impact on your company's overall reputation.
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These strategies can make it easier to break through productivity blocks and accomplish more during your workday. With the constant barrage of emails, meetings and distractions, finding real focus and productivity in your workday can be challenging. Many professionals struggle to maintain momentum long enough to finish a project. However, the right techniques can help boost concentration and productivity on even the busiest of workdays. Here, 15 Rolling Stone Culture Council members share their favorite techniques for staying on track and explain why these strategies work so well in a busy work environment. From using time-blocking methods to taking strategic breaks, these tactics can help boost focus and efficiency, even when you're in a productivity slump.
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These steps can help create the kind of culture that employees will love to brag about. For a business leader, to empower your employees is to give them the tools, resources, support and courage they need to do their jobs well. While constant monitoring and micro-managing may have been a popular management style in years past, today’s leaders are looking for ways to weave empowerment into the very core of their company’s culture, ensuring every employee is able to contribute their best work. However, creating such a culture may require a significant shift from what currently exists in your organization. To build more collaboration, encouragement and positivity into your work culture, consider the following advice from the business leaders of Rolling Stone Culture Council.
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A little support from leadership can go a long way. Filled with worry about the rising cost of living, the possible negative implications of AI in the workplace and increasingly unsustainable workloads, employees are feeling burned out. And with high levels of employee stress, both productivity and overall employee morale are negatively affected, meaning leaders are likely to have a growing problem from both a profit and personnel perspective if they don’t get a handle on it — and fast. However, the solution may be a simple one: support. According to the business experts of Rolling Stone Culture Council, showing your employees you care about them and their mental health and well-being is an essential first step to improving employee happiness and decreasing the cases of burnout. Here are the 11 ways they recommend you do so.
