Member Since June 2021
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About
Brand Expert. Media Pro. Growth Guru. Scott is a PR, media, marketing and communications professional who currently runs a cutting-edge media and brand marketing agency. Scott is also station manager for Outside Television’s TV8 and hosts an array of live and recorded video segments. Scott has been featured on NBC, MSNBC, ColoradoBiz Magazine and much more. Scott has years of proven, high-level leadership in dynamic businesses … and a record of success He has operated and launched companies of all sizes and types and is also a management, operational and development consultant to a wide array of businesses. He recently started, operated, marketed and sold a line of Amazon top-selling consumer products. With years of experience and a hands-on, energized approach, Scott’s communications capabilities and skills are unparalleled. He has worked in many, many leadership positions and has extensive on-air, public relations, event marketing and public speaking experience. Personally, Scott is a fifth-generation Denver native and lives in Denver with his wife Allison and son Reid (drummer and music producer!). Scott is an avid outdoorsman, volunteer, photographer and DJ.
Scott Cowperthwaite
Published content
expert panel
Letting customers get to know your brand on a deeper level can drive long-term loyalty. Customers are more informed than they ever have been before — and they’d like to keep it that way. In fact, a recent study by Sprout Social found that 86 percent of Americans believe transparency in business to be more important now than ever. They want to know who they’re buying from, what they stand for and what it truly is they’re purchasing with their hard-earned dollars. This knowledge can help drive loyalty and trust among consumers, earning businesses repeat sales and a stable customer base. But what are some of the ways companies can give customers more behind-the-scenes insights? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few tried-and-true tips to share. Consider their advice to incorporate more opportunities for transparency with customers and have a positive impact on your company's overall reputation.
expert panel
These strategies can make it easier to break through productivity blocks and accomplish more during your workday. With the constant barrage of emails, meetings and distractions, finding real focus and productivity in your workday can be challenging. Many professionals struggle to maintain momentum long enough to finish a project. However, the right techniques can help boost concentration and productivity on even the busiest of workdays. Here, 15 Rolling Stone Culture Council members share their favorite techniques for staying on track and explain why these strategies work so well in a busy work environment. From using time-blocking methods to taking strategic breaks, these tactics can help boost focus and efficiency, even when you're in a productivity slump.
expert panel
These steps can help create the kind of culture that employees will love to brag about. For a business leader, to empower your employees is to give them the tools, resources, support and courage they need to do their jobs well. While constant monitoring and micro-managing may have been a popular management style in years past, today’s leaders are looking for ways to weave empowerment into the very core of their company’s culture, ensuring every employee is able to contribute their best work. However, creating such a culture may require a significant shift from what currently exists in your organization. To build more collaboration, encouragement and positivity into your work culture, consider the following advice from the business leaders of Rolling Stone Culture Council.
expert panel
A little support from leadership can go a long way. Filled with worry about the rising cost of living, the possible negative implications of AI in the workplace and increasingly unsustainable workloads, employees are feeling burned out. And with high levels of employee stress, both productivity and overall employee morale are negatively affected, meaning leaders are likely to have a growing problem from both a profit and personnel perspective if they don’t get a handle on it — and fast. However, the solution may be a simple one: support. According to the business experts of Rolling Stone Culture Council, showing your employees you care about them and their mental health and well-being is an essential first step to improving employee happiness and decreasing the cases of burnout. Here are the 11 ways they recommend you do so.
expert panel
Content is king — so why not use it to attract more customers? In today’s online, social-media-driven age, nothing attracts potential customers to a business quite like content marketing. Whether it’s a humorous video, an educational blog post or just consistent, engaging social media posts, content that grabs customers’ attention and keeps them coming back for more is the secret weapon of any successful business. But if you want to amass a large following, you have to get the content marketing right. It’s about creating it well — not just creating it at all. To ensure you’re on the right track, consider the advice of Rolling Stone Culture Council business leaders. Here, they offer their best tips on content marketing and how to make sure you see the benefits of your efforts.
expert panel
Making your clients feel seen can go a long way toward creating relationships that last. Even if you have the top product or service in your niche, nothing quite makes an impact on your bottom line like positive client relationships. A terrible experience with customer service, or just poor customer service in general, can often be enough to turn customers off your business for good — and ensure negative word-of-mouth spreads as they go. Creating and maintaining positive client relationships, then, is vital to amassing a loyal, supportive group of customers. To get started, consider the following tips from the business leaders of Rolling Stone Culture Council. Here, they each share one tip they’d give any business leader for how to nurture positive client relationships and why.
